Technology Adoption, Expectancy Value and Prediction Models

2008 ◽  
pp. 1294-1302 ◽  
Author(s):  
Maria Teresa Martín ◽  
Maria Victoria Román ◽  
Manuel Recio
Keyword(s):  
Social Psychology ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Reasoned Action ◽  
Value Theory ◽  
Expectancy Value Theory ◽  
Expectancy Value ◽  
Reasoned Action Model ◽  
Action Model ◽  
Acceptance Model

During the last few decades, various theoretical developments have been carried out with a view to describing the characteristic and distinct behavioral process that lies under any adoption of technological services and products. These developments are based mainly on the Social Psychology approach. There are three extensive theories within the field of Social Psychology whose ultimate purpose has been to define the internal psychological factors that explain human behavior: the expectancy-value theory, the cognitive dissonance theory, and the self-perception theory. While the expectancy-value theory has been widely used in the research of adoption and usage of information systems, the other two theories have been less recognized. Of all expectancy-value theory models, we should draw our attention to the reasoned action model (Azjen & Fishbein, 1980), because it underlies many of the studies on usage of technology. The planned behavior model (Azjen, 1985, 1991) represents a reformulation of the reasoned action model, justified by the existence of conducts that, albeit in part, a person cannot voluntarily keep under control. A rough description of both models is presented in this chapter, inasmuch as they served as a basis for the construction of the technology acceptance model (Davis, 1989; Davis, Bagozzi & Warshaw, 1989), known as one of the main models for the technology readiness concept. The technology acceptance model seems to possess a similar or even better explicating power than its predecessors (Davis et al., 1989; Mathieson, 1991; Taylor & Todd, 1995a; Chau & Hu, 2002).

scholarly journals Exploring Pre-service Teachers’ Use of Technology: The Technology Acceptance Model and Expectancy-Value Theory

2020 ◽  
Author(s):  
John Ranellucci ◽  
Joshua Rosenberg ◽  
Eric Poitras
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Empirical Support ◽  
Theoretical Models ◽  
Value Theory ◽  
Equation Modeling ◽  
Expectancy Value Theory ◽  
Expectancy Value ◽  
Acceptance Model

Understanding how prepared teachers are to use technology to enhance their teaching can assist researchers to support them better, yet the theoretical basis for understanding teachers’ self-beliefs is in need of stronger empirical support. The first objective of this study was to replicate and extend prior research that empirically tested portions of the technology acceptance model (TAM) among pre‐service teachers. The second objective was to empirically test an alternative set of antecedents of behavioural intentions to use technology based on the expectancy‐value theory (EVT). Four theoretical models were tested using structural equation modeling with a sample of pre-service teachers (N = 249). Results provide support for the TAM and the extended TAM models, however, no support was found for the combined EVT and TAM models. We discuss the implications to promote teacher integration of technology in the classroom by creating facilitating conditions.

Integrating TAM, TPB and TOE frameworks and expanding their characteristic constructs for e-commerce adoption by SMEs

2015 ◽  
Vol 6 (1) ◽  
pp. 76-94 ◽  
Author(s):  
Hart O. Awa ◽  
Ojiabo Ukoha Ojiabo ◽  
Bartholomew Chinweuba Emecheta
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Reasoned Action ◽  
Theoretical Framework ◽  
Future Research ◽  
Content Type ◽  
Perceived Service Quality ◽  
Integrated Framework ◽  
Perceived Trust ◽  
Acceptance Model

Purpose – This paper aims to propose a framework that integrated the technology acceptance model (TAM), theory of planned behaviour (TPB) and technology-organization-environment (TOE) and extended the constructs to enrich literature and capture some peculiarities of small and medium-scale enterprises (SMEs). Individually, the frameworks of extant TAM, TPB and TOE are insightful to the understanding of e-commerce adoption but a bit parochial in their constructs and so, can rarely provide clear lenses to deal with SMEs. Design/methodology/approach – The adoption of e-commerce depends largely on the users’ conscious assessment of the influencing constructs as proposed, among others, in theories of reasoned action, TAM, TPB and TOE. This paper reviewed, synthesized and extended the constructs of these models in an integrated framework. The proposed integrated framework led to 18 propositions to promote and facilitate future research, and to guide explanation and prediction of e-commerce adoption in an organized system. Findings – The introduced constructs in the integrated framework (e.g. company mission, individual difference factors, perceived trust and perceived service quality) introduce socio-technical systems and improve the theoretical base of adoption. Research limitations/implications – Neither the adoption drivers nor the constructs in the theoretical framework are mutually exclusive and exhaustive; rather, they are complementary and could incorporate other factors. Although the theoretical implications of the findings of this paper extend the scope of adoption drivers, the proposed framework needs to be tested empirically. Originality/value – The integrated and extended theoretical framework links three adoption drivers and attempts to improve existing knowledge on e-commerce adoption and to provide bases for more informed decision(s).

scholarly journals ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI ADOPSI TWITTER ADVERTISING PADA SEGMEN MUDA USIA 15 – 24 TAHUN WILAYAH JABODETABEK (JAKARTA, BOGOR, DEPOK,TANGGERANG, BEKASI) TAHUN 2011

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Edith Lavindri ◽  
Pepey Riawati Kurnia
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Technology Acceptance Model ◽  
Model Theory ◽  
Reasoned Action ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Intention To Adopt ◽  
Innovation Model ◽  
Acceptance Model

Teori dan Model Theory of Reasoned Action (TRA) dari Fishbein & Ajzen (1975), Theory Planned Behavior (TPB) dari Ajzen (1991), Technology Acceptance Model (TAM) dari Davis (1989) dan Diffusion of Innovation Model (DOI) dari Rogers (1983 dalam Rogers, 2003) sering digunakan oleh banyak peneliti untuk menemukan faktor – faktor yang mempengaruhi adopsi yang berkaitan dengan teknologi. Pada penelitian ini keempat teori dan model ini dikombinasikan guna menjelaskan faktor – faktor yang mempengaruhi adopsi Twitter advertising pada segmen muda usia 15 – 24 tahun. Sebanyak 389 penguna Twitter menjadi responden penelitian ini, dimana 5 diantaranya diwawancara untuk mendapatkan pemahaman mendalam akan adopsi Twitter advertising. Hasil analisis menunjukkan bahwa terdapat attitude terhadap Twitter advertising, subjective norm terhadap Twitter advertising, perceived usefulness terhadap Twitter advertising berpengaruh dan signifikan terhadap intention to adopt Twitter advertising.

scholarly journals Integration of technology acceptance model and theory of reasoned action in pre-dicting e-wallet continuous usage intentions

2021 ◽  
Vol 5 (4) ◽  
pp. 649-658
Author(s):  
Putu Laksmita Dewi Rahmayanti ◽  
I Gusti Ngurah Jaya Agung Widagda ◽  
Ni Nyoman Kerti Yasa ◽  
I Gusti Ayu Ketut Giantari ◽  
Martaleni Martaleni ◽  
...  
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Continuous Usage Intention ◽  
Acceptance Model

The purpose of this study is to determine the factors influencing continuous usage intention of E-Wallet in Denpasar City with integrating the Technology Acceptance Model (TAM) And Theory of Reasoned Action (TRA). This study applied a structural equation model analysis with 140 samples collected from E-Wallet users in Denpasar City. The results show that all three determinants of E-Wallet continuous usage intention, including perceived usefulness, perceived ease of use, and attitude. Recommendations are provided for E-Wallet providers to improve their user continuous usage intention in Denpasar City.

scholarly journals Extended Web Assessment Method (EWAM) Sebuah Model untuk Mengukur Keberhasilan Aplikasi E-Commerce Berdasarkan Perspektif Konsumen

2018 ◽  
Author(s):  
Andi Susilo ◽  
Yasmiati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Reasoned Action ◽  
Assessment Method ◽  
Descriptive Statistics ◽  
Book Sales ◽  
Tam Model ◽  
Consumer Perspective ◽  
Online Book ◽  
Acceptance Model

Extended Web Assessment Method (EWAM) is a model for evaluating and valuing e-commerce Applications from a consumer perspective. EWAM was developed by Petra Schubert and Dorian Selz at St. University. Gallen, Switzerland. This method mainly integrates the findings of Davis Technology Acceptance Model (TAM) model and the Theory of Reasoned Action (TRA) theory from Fishbein and Ajzen. EWAM a method based on the evaluation grid includes a set of criteria for assessing the quality and efficacy of e-commerce applications and the specific features of the Internet as a medium. Quantitative approach in this study using descriptive statistics and qualitative analysis. The online book sales sector, which is five website profiles in Indonesia are evaluated and assessed in this study

scholarly journals Identifying the Predictors of Participation in Facebook Pictivism Campaigns

2017 ◽  
Vol 3 (3) ◽  
pp. 205630511772763 ◽  
Author(s):  
Anne Oeldorf-Hirsch ◽  
Rory McGloin
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Survey ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Perceived Usefulness ◽  
Equal Sign ◽  
Intention To Participate ◽  
Acceptance Model ◽  
Profile Pictures

In recent years, several online social campaigns have encouraged individuals to change their Facebook profile pictures for a cause, such as the Human Rights Campaign’s red and pink equal sign in support of same-sex marriage. These “pictivism” campaigns allow individuals to express themselves and participate in a low effort campaign to raise awareness about an issue among their social network. Given the prevalence and potential impact of these campaigns, it is important to understand what predicts one’s participation. This study applies elements of the Theory of Reasoned Action and Technology Acceptance Model in an online survey ( N = 300) of Facebook users to investigate which individual and social factors predict participation in these campaigns. Results indicate that attitudes toward participation are predicted by network norms about participation, ease of participation, and perceived usefulness of participation. In turn, these attitudes predict intention to participate and actual participation. These results imply that participation is influenced both by factors surrounding the message of the campaign and by the norms of the network itself. This work extends Theory of Reasoned Action and Technology Acceptance Model to understanding participation in online social campaigns, with considerations for key limitations in this context.

Key Dimensions on B2C E-Business

2013 ◽  
Vol 4 (2) ◽  
pp. 43-55
Author(s):  
T. Ramayah ◽  
Simona Popa ◽  
Norazah M. Suki
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Reasoned Action ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Key Dimensions ◽  
Acceptance Model ◽  
Potential Customers

The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.

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