Research on the enterprise online marketing mode based on data mining

With the development and popularity of mobile networks, online shopping has gradually become a trend. For enterprises, the traditional marketing mode has been difficult to play an effective role when facing the emerging online shopping mode. This study aims to improve the revenue benefits of online shopping. This paper first introduces the traditional marketing mode and then selects the data mining model used for consumption preference segmentation to build an online marketing mode. An example analysis was conducted on a book sales company and a real estate company. The results showed that more users in this community preferred five types of books, and the percentages from high to low were teaching and learning materials, modern novels, popular science books, historical literature, and classical novels; more customers preferred online platforms among the channels for collecting information on home purchase. No matter it was the book sales company or the real estate company, compared with no fluctuation in the company’s turnover under the traditional marketing mode, the turnover of the company increased month by month after adopting the online marketing mode.

PERLINDUNGAN KONSUMEN TERHADAPBISNIS BUKU BAJAKAN SECARA ONLINE

The book industry in Indonesia is experiencing a slump. Based on IKAPI's research, book sales declined sharply more than 50%. However, according to CNN research, during this pandemic, around 1.5 billion people have accessed digital web book to fill their time at home. On the other hand, the intensity of online book shopping has risen sharply by 90% to four times according to money.kompas.com sources. Likewise, the katadata.co.id report that book sales through e-commerce surged 2.5 times during the pandemic. The publisher's sluggishness is justified because they (70%) publishers found their books pirated. Reports have been made, but have not produced results. It was recorded that in 2019 the case of piracy law was reported by 12 Publisher Consortiums with Minutes No. LP/0634/VIII/2019/DIY/SPKT to the DIY Jogja Regional Police. With the rise of open piracy in online book marketing, the writer’s attention is to find out the legal protection for consumers of pirated books marketed online. And what factors are the obstacles in law enforcement of the pirated book business. The method used is normative legal research by examining secondary data consisting of primary, secondary and tertiary legal materials. All data and information obtained were processed and analyzed qualitatively using deductive methods. Based on a brief research, the writer examines consumer rights and harmony with the obligations of business actors in ensuring legal certainty when transacting online. In providing legal protection to consumers of pirated books that are marketed online, the perpetrators of piracy can be charged with multiple articles, namely; Article 62 paragraph (1) of Law No 8/1999, Article 45A paragraph (1) of Law No 19/2016 and Article 113 paragraph (4) of Law No 28/2014. Factors constraining law enforcement, such as: Unregistered copyrights make it difficult to investigate and reporting based on complaint offenses incriminating against Copyright perpetrators causes law enforcement in stuck. Suggestions to Government to maximize coordination, synergy and supervision on violations of Copyright and/or Related Rights in the electronic system through a Joint Regulation of the Minister of Law and Human Rights, the Minister of Communication and Information and other relevant Ministers. Industri Perbukuan di Indonesia sedang mengalami kelesuan. Berdasarkan riset IKAPI penjualan buku mengalami kemerosotan tajam lebih dari 50%. Menurut litbang CNN, selama masa pandemi ini sekitar 1,5 milyar orang mengakses situs membaca buku digital untuk mengisi waktu selama di rumah saja. Disisi lain, intensitas belanja buku secara online naik tajam 90% sampai dengan empat kali lipat menurut sumber money.kompas.com. Demikian juga laporan katadata.co.id penjualan buku melalui e-commerce melonjak 2,5 kali lipat selama pandemi. Kelesuan penerbit beralasan karena mereka (70%) penerbit mendapati bukunya dibajak. Pelaporan sudah dilakukan, tetapi belum membuahkan hasil. Tercatat di tahun 2019 kasus hukum pembajakan dilaporkan 12 Konsorsium Penerbit dengan Berita Acara no LP/0634/VIII/2019/DIY/SPKT ke Polda DIY Jogja. Dengan maraknya pembajakan yang dilakukan secara terbuka dalam pemasaran buku online menjadi perhatian penulis untuk mengetahui perlindungan hukum terhadap konsumen buku bajakan yang dipasarkan secara online. Serta Faktor-faktor apa saja yang menjadi kendala dalam penegakan hukum bisnis buku bajakan tersebut. Metode penelitian yang digunakan merupakan pendekatan hukum normatif dengan mengkaji data sekunder yang terdiri dari bahan-bahan hukum primer, sekunder dan tersier. Seluruh data dan informasi yang diperoleh diolah dan dianalisis secara kualitatif dengan menggunakan metode deduktif. Berdasarkan penelitian singkat penulis mengkaji hak-hak konsumen dan kehormonisan dengan kewajiban pelaku usaha dalam menjamin kepastian hukum ketika bertransaksi secara online. Dalam memberikan Perlindungan Hukum terhadap Konsumen buku bajakan yang dipasarkan secara online maka pelaku pembajakan dapat dijerat dengan pasal berlapis yaitu: Pasal 62 ayat (1)UU No 8/1999, Pasal 45A ayat (1) UU No 19/2016 dan Pasal 113 ayat (4) UU No 28/2014. Faktor-faktor kendala penegakan hukum seperti: Hak Cipta yang belum terdaftar menyulitkan penyidikan; dan pelaporan yang didasarkan delik aduan memberatkan para pelaku Hak Cipta, menyebabkan penegakan hukum seperti berjalan ditempat. Saran kepada Pemangku Kebijakan untuk lebih memaksimalkan koordinasi, sinergi dan pengawasan terhadap pelanggaran Hak Cipta dan/atau Hak Terkait dalam sistem elektronik melalui Peraturan Bersama Menteri Hukum dan HAM, Menteri Komunikasi dan Informatika serta Menteri terkait lainnya.

Faktor-Faktor yang Memengaruhi Keputusan Pembelian Buku pada Mahasiswa

<p><em>Publishers and bookstores decline</em><em>d</em><em> in book sales from 2013 to 2020. </em><em>The</em><em> study </em><em>aimed </em><em>to find out factors that caused book sales decline</em><em>d and </em><em>students</em><em> </em><em>influenc</em><em>ing factors</em><em> in buying books. There are various factors that influenc</em><em>ing</em><em> the decision to purchase books,</em><em> i.e</em><em> price, product, location, promotion, lifestyle, word of mouth technology, and information.</em></p><p><em>This study use</em><em>d</em><em> 205 respondents who are students of IPB University. </em><em>The data collection technique used is</em><em> Probability sampling, a random sampling method. Sample selection using convenience sampling is a sampling technique from the person or unit that is the easiest to find or access</em><em>.</em><em> </em><em>The sampling </em><em>done by</em><em> the interview method and filled out a questionnaire on the google form. PLS SEM test tool</em><em> </em><em>used</em><em> to data analysis</em><em>.</em><em> SEM</em><em> </em>(<em>Structural Equation Models</em><em>)</em><em> is a statistical technique that aims to build or test statistical models, which are usually causal</em><em></em></p><p><em>This research is a field of consumer behaviour science. The research was conducted on the Bogor Agricultural University campus from December 2020 to April 2021. The author chose the location of this research purposively because the object of the research was active Bogor Agricultural University students</em><em></em></p><p><em>The </em><em>study </em><em>results showed that the product, price, word of mouth, lifestyle, technology, and information factors had a significant effect on students buying book decisions. Location and promotion factors have no significant effect on students purchase book decisions.</em></p>

Book Sales and Readership Statistics: Ukrainian Trends 2021

The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader's taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv “Bukva” bookshop in February 2021.

Publishing and book sales in Turkestan

The article introduces the history of the origin of publishing and printing activities in the Turkestan Territory. It is preceded by information that before the formation of the first printing houses on the territory of the region, books were mainly distributed by calligraphers through rewriting. And since this work was of a long-term nature, accordingly the prices for the books were considerable.Comparing with the beginning of the introduction of the first technical means, the author notes that publishing and printing activities in the region began to gradually develop in the 60s of the XIX century. Until that time, books printed in lithographic format were mainly imported. The first printing house during the period of the Russian Empire opened in 1723 in Astrakhan. But in Tashkent only by the beginning of the XX century. there were 5 printing houses in the new part and two lithographs in the old town part.

Publishing under COVID-19 in small book markets

The paper is based on a survey that was conducted among publishers in Slovakia, Iceland, Lithuania and Slovenia in May and August 2020. The paper looks at how publishers reacted to the COVID-19 crisis in their respective countries, what was its impact on book sales and how did the publishers adapt the production of new books to changed circumstances. In addition, the paper analyses changed attitudes of publishers towards e-books and other digital book formats that become more popular in lockdown times. The research revealed that COVID-19 lockdowns resulted in decreased sales of printed books in all four small book markets. However, sales of e-books and audiobooks slightly increased during that period. This increase in digital sales did not contribute significantly to overall results of book industries due to its small market share in all four countries.

Bookstores in Lithuania in 2013–2018: Less Physical Bookstores, Less Choice of Books

Despite various global and local economic crises, the shift of some readers to screen reading, growing online shopping habits, and the shorter time spent on reading books, physical bookstores are able to change and retain their customers. This research is a continuation of a 2013 study in order to capture the current situation and identify the changes that have taken place in Lithuanian physical bookstores over the past five years. During the research, the list of bookstores operating in Lithuania compiled in 2013 was updated and clarified, and an analysis of the collected data and comparison with the data of 2013 were performed. The results showed that from 2013 to 2018 the number of bookstores in Lithuania decrea­sed by 18.8%, to 168 units. On average, the number of inhabitants per Lithuanian bookstore increased by 16.2% and reached 16,720 inhabi­tants per bookstore; the number of municipalities with no bookstores at all increased to 15 (9 in 2013). The largest Lithuanian bookstore networks remained the same: Vaga and Pegasas, which maintained almost the same number of bookstores – 33 bookstores at the end of 2018. The number of medium-sized bookstore networks decreased, and only one of the nine small bookstore networks (2–3 bookstores), which owned two bookstores in 2013, remained. Such changes show that the two major bookstore networks Vaga and Pegasas are strengthening their market position. Calculated by the number of bookstores, in 2018 they already ran 39% of the market. The range of available books in physical Lithuanian bookstores has decreased – from an average 9 thousand titles in 2013 up to 6 thousand titles in 2018. It seems that the 2004–2008 race between physical bookstores for the largest range of book titles in the past is now witnessing an increase in the choice of additional goods in bookstores, sometimes even exceeding their book sales. The decrease and change in the number and range of physical bookstores in Lithuania since 2008 was due to several reasons – from the economic crisis at that time, the continuing decline of the population to the decline of book reading ha­bits, and the transition of some readers to on-screen reading and online shopping.

Literary Prize Culture

As signifiers of literary value and taste, influencers of the literary canon, and indicators of distinction, literary prizes have played, and continue to play, an extremely important role in the promotion and celebration of literature. Far from being novel embellishments to an author’s career or book’s reputation, literary prizes have in fact become central components to the production, promotion, and longevity of literature in popular culture. They can increase book sales and print runs, heighten exposure and publicity, and consecrate an author’s place within literary canons. They are their own industry in and of themselves, their success dependent on many factors and agents including authors, publishers, booksellers, prize administrators, judges, and journalists. Literary prize scholarship is an ever-expanding, interdisciplinary field. Scholars have examined literary prizes in relation to cultural economics, sociology, linguistics, gender studies, postcolonial theory, book history, and publishing studies. However, when considering the impact of literary prize culture, it is important to remember that they are structured upon imperfect processes of judgment and selection. Yet, despite their limitations, literary prizes endure as one of the most captivating, dynamic and unique phenomena in literary and publishing culture. It is important for scholars to continue to interrogate literary prizes as a cultural phenomenon, in order to acquire a full understanding of the true impact they have on literary and publishing culture.