Loyalty Cards in Retailing Industry

2010 ◽  
pp. 161-185
Author(s):  
Dr. Rajagopal
Keyword(s):  
Compulsive Buying ◽  
Business Environment ◽  
Store Loyalty ◽  
Store Brand ◽  
Buying Behavior ◽  
Sales Promotions ◽  
Retail Business ◽  
Customer Services ◽  
Self Service

This chapter attempts to analyze drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico. The role of point of sales promotions in stimulating arousal and satisfaction among customer andcustomer relationship management for building store loyalty have been analyzed in the chapter. Also, acquiring new customers through innovative in-store promotions towards driving the compulsive shopping tendency and swaying store-brand loyalty through point of sales promotions in chain self service stores are discussed in the following text. This study builds arguments towards convergence of attractiveness of point of sales promotions and effectiveness of customer services as a tool for gaining competitive advantage in the retail business environment.

Importance and Role of Retail Brands in a Non-Food Market

2020 ◽  
pp. 314-340
Author(s):  
Gonzalo Moreno Warleta ◽  
Mónica Díaz-Bustamante Ventisca ◽  
María Puelles Gallo
Keyword(s):  
Customer Loyalty ◽  
Private Label ◽  
Store Loyalty ◽  
Store Brand ◽  
Brand Name ◽  
Operating Profit ◽  
Food Retailers ◽  
Food Market ◽  
Product Strategies

Non-food vendors struggle to reduce customers churn when these shop for consumer goods: From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake a range of initiatives to maintain customer loyalty to their stores. At the same time, while consensus exists on the fact that retail brands have the ability to generate store loyalty, this fact has seldom been empirically corroborated. Probably due to this lack of certainty, many non-food retailers use “private label” product strategies as a way to preserve healthy business ratios, such as revenue, contribution margin, operating profit, etc., far from the idea of developing customer loyalty to the store. This constitutes the main objective of our work: To prove the existence of a statistic correlation between Consumers' loyal attitudes and behaviors towards “private labels” and their loyalty towards The Store Brand Name that sponsors these brands.

Towards a better understanding of organizational buying behavior across cultures: empirical evidence from the Arabian Gulf

2019 ◽  
Vol 34 (7) ◽  
pp. 1521-1532 ◽  
Author(s):  
Alexandre Anatolievich Bachkirov
Keyword(s):  
Political Institutions ◽  
Qualitative Methodology ◽  
Arabian Gulf ◽  
Business Environment ◽  
Buying Behavior ◽  
Large Power ◽  
Content Type ◽  
World Region ◽  
Organizational Buying

Purpose The purpose of this study is to examine, through the lens of the buying center concept, a theorized link between organizational buying behavior (OBB) and a national culture of collectivism, large power distance, particularism and a wasta practice. Design/methodology/approach A qualitative methodology was used to gain better understanding of OBB in an under-researched business environment of the Arabian Gulf. The data come from 41 organizational practitioners who reported on the industrial buying processes in their organizations with reference to the buying center framework. Findings The study developed a model of the buying center for the emerging markets governed by socio-political institutions. Research limitations/implications The data were obtained only from one culturally specific world region. Practical implications To attain efficacious results in culturally distant business environments, industrial marketers should complement home country experience with a thorough understanding of how national cultures affect the dynamics of OBB. Originality/value The study updates the conceptualization of the buying center’s organizational actors (OAs) for business contexts beyond traditional, mature markets. It reveals the typology of decisional influencers, introduces and defines the role of advisers and clarifies the role of the gatekeeping bureaucracy and differing perceptions thereof by OAs.

scholarly journals Role of On-Time & Honest Customer Services in the Success of Small Construction Companies in Saudi Arabia

2019 ◽  
Vol 13 (1) ◽  
pp. 182-188
Author(s):  
Abdulrahman Bageis ◽  
Abdullah Alshehri
Keyword(s):  
Saudi Arabia ◽  
Success Factors ◽  
Strong Association ◽  
Business Environment ◽  
Just In Time ◽  
Construction Companies ◽  
Study Approach ◽  
Customer Services

Background: The construction companies need to maintain their success levels to survive in the competitive business environment. The concept of just-in-time plays a significant role to reduce the costs and fulfill the needs of valued customers. Objective: The study aims to evaluate the role of honest customer services that are provided to the construction companies in Saudi Arabia. Methods: The study has used a case study approach to analyze the role of on-time and honest customer services in the success of small construction companies. Interviews were conducted to gather details and characteristics of the associated company. It mainly focused on the interactions and behaviors of participants, rather than calculations. Results: The results have provided a great understanding of the success of construction companies based on success factors. The organizational culture, delayed schedule, required quantity, and just-in-time purchasing are amongst the exceptional and highly effective factors on just-in-time delivery and customer experience. Moreover, organizing and planning were considered to be important factors contributing to company success. Conclusion: There is a strong association between the delivery of honest customer services and the success of construction companies in Saudi Arabia.

Importance and Role of Retail Brands in a Non-Food Market

2016 ◽  
pp. 416-442
Author(s):  
Gonzalo Moreno Warleta ◽  
Mónica Díaz-Bustamante Ventisca ◽  
María Puelles Gallo
Keyword(s):  
Customer Loyalty ◽  
Private Label ◽  
Store Loyalty ◽  
Store Brand ◽  
Brand Name ◽  
Operating Profit ◽  
Food Retailers ◽  
Food Market ◽  
Product Strategies

Non-food vendors struggle to reduce customers churn when these shop for consumer goods: From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake a range of initiatives to maintain customer loyalty to their stores. At the same time, while consensus exists on the fact that retail brands have the ability to generate store loyalty, this fact has seldom been empirically corroborated. Probably due to this lack of certainty, many non-food retailers use “private label” product strategies as a way to preserve healthy business ratios, such as revenue, contribution margin, operating profit, etc., far from the idea of developing customer loyalty to the store. This constitutes the main objective of our work: To prove the existence of a statistic correlation between Consumers' loyal attitudes and behaviors towards “private labels” and their loyalty towards The Store Brand Name that sponsors these brands.

Determinants of compulsive buying behavior among young adults: The mediating role of materialism

2017 ◽  
Vol 61 ◽  
pp. 117-130 ◽  
Author(s):  
Tahir Islam ◽  
Jiuchang Wei ◽  
Zaryab Sheikh ◽  
Zahid Hameed ◽  
Rauf I. Azam
Keyword(s):  
Young Adults ◽  
Compulsive Buying ◽  
Buying Behavior ◽  
Mediating Role

Store brand and store loyalty: The moderating role of store brand positioning

2010 ◽  
Vol 22 (3) ◽  
pp. 297-313 ◽  
Author(s):  
Mercedes Martos-Partal ◽  
Óscar González-Benito
Keyword(s):  
Store Loyalty ◽  
Store Brand ◽  
Brand Positioning ◽  
Moderating Role

Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse

2011 ◽  
Vol 19 (1) ◽  
pp. 81-96 ◽  
Author(s):  
Kay M. Palan ◽  
Paula C. Morrow ◽  
Allan Trapp ◽  
Virginia Blackburn
Keyword(s):  
College Students ◽  
Credit Card ◽  
Compulsive Buying ◽  
Buying Behavior ◽  
Mediating Role

Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

2020 ◽  
Vol 32 (7) ◽  
pp. 1539-1563 ◽  
Author(s):  
Xin-Jean Lim ◽  
Jun-Hwa Cheah ◽  
Tat Huei Cham ◽  
Hiram Ting ◽  
Mumtaz Ali Memon
Keyword(s):  
Compulsive Buying ◽  
Maladaptive Behavior ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Obsessive Compulsive ◽  
Brand Attachment ◽  
Content Type ◽  
Hedonic Value ◽  
Utilitarian Value

PurposeCompulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation effect of brand attachment.Design/methodology/approachUsing purposive sampling, a self-administered questionnaire was completed by 600 young consumers in Malaysia. Partial least squares structural equation modeling was used to test the hypothesized relationships.FindingsThe results show that materialism, utilitarian value, and brand attachment are positively related to impulsive buying, while materialism, hedonic value, and brand attachment have a positive effect on obsessive–compulsive buying. In addition, brand attachment is found to mediate the effect of materialism and utilitarian value on both compulsive buying.Research limitations/implicationsThe study provides new insights into brand management literature by examining the predictors of impulsive and obsessive–compulsive buying. Moreover, brand attachment is found to be a significant mechanism that induces negative buying behavior. However, due to the growth of online shopping, future research should consider different types of retailers to provide a more comprehensive understanding of the subject matter in the modern business landscape.Originality/valueBeing one of the few studies to address both impulsive and obsessive–compulsive buying behaviors among consumers, this study highlights the essential role of brand attachment as a mediator in the contemporary setting. Moreover, the interrelationships between self-congruence, materialism, hedonic value, utilitarian value, brand attachment, and compulsive buying behavior are examined in a holistic manner.

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