Advances in Business Strategy and Competitive Advantage - Improving Business Performance Through Innovation in the Digital Economy
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Published By IGI Global

9781799810056, 9781799810070

Author(s):  
Maulik Desai ◽  
Swati Jaiswal

Mobile devices have upgraded from normal java-based phones whose basic functionality was calling, messaging, and storing contact information to a more adaptive operating system like Symbian, iOS, and Android, which have smart features like e-mail, audio player, camera, etc. Gradually, everyone started relying more and more on these mobile devices. This led to an increase in the number of cell phone hackers. Common ways that a hacker gets access to your phone is via phishing, shoulder surfing, piggybacking, etc. There are countermeasures to this like bookmarking your most visited sites, using VPN, using encryption algorithms. Data theft and identity theft are a new concern for today's user; this chapter is to educate the end user of different ways in which their privacy can be invaded via a mobile phone. This chapter will help the researchers to know the mindset of a cell phone hacker and what are the potential damages that can be caused by them and strategies to prevent them.


Author(s):  
Sorinel Căpușneanu ◽  
Dan Ioan Topor ◽  
Dana Maria (Oprea) Constantin ◽  
Andreea Marin-Pantelescu

This chapter presents the evolution and perspectives of management accounting in the digital economy. The main objectives of this chapter are to present the different conceptual approaches of the digital economy and Industry 4.0, the B20 pillars and their impact on the management accounting, the role of management accounting and of the management accountant in the new economy, forecasts and solutions regarding the adaptation of the management accounting to the digital economy, and cost management of the implementation of innovative information technology. All aspects presented are based on national and international professional studies and attempt to present the current state of the themes addressed. The chapter ends with the author's conclusions regarding management accounting in the digital economy. Through the authors' contribution, the chapter offers perspectives and solutions to increase knowledge to implement information technologies and adapt accounting management to these innovative waves.


Author(s):  
Maryia Zaitsava ◽  
Elona Marku ◽  
Manuel Castriotta

The aim of the present study is to explore Digital Transformation frontiers using the lens of Open Innovation. By implementing bibliographic coupling method, the authors bring together segmental publications from different research fields and provide a comprehensive overview of the combined Open Innovation and Digital Transformation field's intellectual structure, revealing the different groups of thoughts, influential authors, and pressing topics. The research findings illustrate, the research area has polycentric composition with absence of overlaps between articles. Five main research groups are identified: Co-evolution of Digital Technologies and Open Innovation; Digital Peer-communities; Digital Ecosystems; Knowledge Management in the Open and Digital Era; and Open Innovation, Digital Technologies, and Businesses Performance. The current research contributes both Open Innovation and Digital Transformation fields by cross-exploring each phenomenon and revealing how Digital Transformation shapes the nature of innovation as a collaborative activity as part of an independent research area.


Author(s):  
Mirela Dogaru ◽  
Dumitru Alexandru Stoica ◽  
Aurelian Vânceanu

Today's technology has evolved greatly and influences us in different ways, more or less beneficial, depending on each user and the needs of each consumer. It has a beneficial influence on organizations, thanks to the continuous use of technologies being as innovative and topical as possible. So organizations need to keep pace and adapt to new technology requirements to thrive in their environment business and to be aware of market requirements. The role of marketing is to grasp the unfulfilled needs of people and to create new and attractive solutions.


Author(s):  
Abraham Oketooyin Gbadebo

This chapter presents uncommon sources of financing SMEs. Finance is indispensable factor for development and growth of SMEs everywhere in the world. However, few people are acquainted to alternative sources of financing SMEs other than the traditional mediums. In Nigeria, lack of knowledge on non-traditional sources of funding has either contributed to the death or slow pace of development of SMEs. Some of the uncommon sources are crowdfunding, merchant cash advance, elusive business grant, and small business administration. In the chapter, the author exposes these sources as well as present guidelines on how they could be accessed.


Author(s):  
Ana Maria Ifrim ◽  
Alina Stanciu ◽  
Monika Brigitte Sürgün ◽  
Hrisanta Cristina Ungureanu

Benchmarking is the process of comparing your own organization, operations, or processes with other organizations in the same industry or a wider market. This chapter intends to analyze the perspective of benchmarking in Romanian SMEs from the perspective of quality, cost, effectiveness, and customer satisfaction. The results show that for many Romanian organizations, benchmarking is still a little overlooked, on the one hand because of the lack of necessary financial resources, on the other hand, of a poor awareness of the importance of these investments in the medium and long term.


Author(s):  
Ye-Sho Chen

Franchising has been popular as a strategy for businesses to grow and innovate. It is even more so in today's business need of developing digital solutions for sustainability. In responding to United Nations' Sustainable Development Goals, using franchise innovation to replicate proven sustainable solutions in other parts of the world is an effective approach to scaling up solutions to achieve Sustainable Development Goals. The essence of a successful franchise innovation lies in managing the good relationship between the franchisor and the franchisee. In this paper, we show that digital business solutions for sustainability play an important role in growing and nurturing such a good relationship. Specifically, we discuss that franchise innovation via Netchising, combining the digital power of the Internet for global demand-and-supply processes and the international franchising arrangement with local business solutions for sustainability, is an entrepreneurial approach to communities' development where economic and social aspects are mutually supportive.


Author(s):  
Lavinia Essen

The economic environment of the Digital Age, characterized by the acceleration of technology innovation, fierce competition in gaining competitive advantage, increasing consumer expectations, and emerging market pressure, leads leadership to adapt Vision and Entity Strategy to new performance standards. Thereby, Leadership is the key active force that motivates and coordinates an organization to accomplish its objectives. A leader creates a vision for the others and then directs them towards achieving that vision. To be a leader, you must have followers who have confidence in you and who give you their support and commitment to a goal. The objective of this chapter is to demonstrate the role of contemporary leader in the digital economy.


Author(s):  
Ionescu Constantin Aurelian ◽  
Mihaela Denisa Coman ◽  
Liliana Paschia ◽  
Nicoleta Luminita Gudanescu Nicolau ◽  
Sorina Geanina Stanescu

Sustainable economic intelligence, as a form of superior manifestation of an economy based on knowledge and innovation requires the management, quantification, monitoring, and reporting of non-financial information by economic entities (environmental issues, social and personnel aspects, respect the human rights and combating corruption) defined in relation to the average number of employees, total balance sheet, and net turnover. These elements, combined in the non-financial statements of economic entities, are decisive in achieving the transition to a sustainable global economy, combining profitability with social responsibility and environmental protection. The purpose of this scientific research is to achieve a systematization of the main non-financial performance indicators relevant to the activity of economic entities in Romania in order to favor sustainable economic growth and ensure transparency for stakeholders.


Author(s):  
Traian Ovidiu Calotă ◽  
Mihaela Ristache ◽  
Alin Eliodor Tănase

This chapter investigates the impact of taxation on the online business environment in Romania. In the last 30 to 35 years, the world economy has been marked by a rapid development of the services sector, especially in economically-developed countries, with the degree of internationalization being a major feature of no doubt. The contribution of tax consultancy to the development of the economy has been remarkable in most areas of activity. The results asserted the research hypothesis: Romanian firms' strategies were influenced by the phenomenon of corruption reported, in particular, to tax evasion. Governments around the world are trying to respond to growing budgetary pressures by trying to introduce measures to combat tax evasion. Among them is Romania, which has lately changed its legislation on identifying undeclared revenues to tax. Continuous improvement of the strategy to identify and develop new processes leads to increased performance, efficiency of skills, and harmonization of results.


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