Designing an Ethical Structure for Social Influence Marketing (SIM)

Author(s):  
Stephen Brock Schafer ◽  
Thomas Palamides

Unprecedented advances in media technology have created the need to define ethics for a media-age ontology that combines the dynamics of physics and psychology. This unprecedented human reality has been called the media-sphere, and it appears to have all the dimensions and dynamics of dreams as defined by Carl Jung. Because of the dreamlike dynamics and structural dimensions of the media sphere, its psychological dynamics may be contemplated in terms of Jungian dream analysis which is intrinsically ethical. The Jungian model for dream analysis is structurally and dynamically consistent with the most recent discoveries in cognitive research. Because of its subjective, emotive, interactive integrity as defined by Aristotle’s dramatic unities, dramatic structure is a common denominator for the study of conscious-unconscious cognitive states. This chapter explores the ethics of social influence marketing (SIM) relative to the dynamics and standards of morality implied by cognitive principles of Analytical Psychology.

E-Marketing ◽  
2012 ◽  
pp. 888-907
Author(s):  
Stephen Brock Schafer ◽  
Thomas Palamides

Unprecedented advances in media technology have created the need to define ethics for a media-age ontology that combines the dynamics of physics and psychology. This unprecedented human reality has been called the media-sphere, and it appears to have all the dimensions and dynamics of dreams as defined by Carl Jung. Because of the dreamlike dynamics and structural dimensions of the media sphere, its psychological dynamics may be contemplated in terms of Jungian dream analysis which is intrinsically ethical. The Jungian model for dream analysis is structurally and dynamically consistent with the most recent discoveries in cognitive research. Because of its subjective, emotive, interactive integrity as defined by Aristotle’s dramatic unities, dramatic structure is a common denominator for the study of conscious-unconscious cognitive states. This chapter explores the ethics of social influence marketing (SIM) relative to the dynamics and standards of morality implied by cognitive principles of Analytical Psychology.


2022 ◽  
pp. 50-73
Author(s):  
Stephen Brock Schafer

Carl Jung's therapy is based on the dramatic structure of dreams, and current neurobiology and semantics confirms that drama—as defined by Plato—is the electromagnetic (EM) pattern of human reality. Therefore, fractal universal structure may be perceived in everything—“as above, so below”—and First Cause morality and intention can be correlated with contextual human purpose. Dramatic premise is a common denominator that integrates all of the dramatic components (plot, character, exposition, and lysis). First Cause Intention trickles down to personal harmony of purpose, but FC morality has always been problematic for humans. What part does evil play in the drama of human-cultural morality? Due to the significant difference of scale, human “contextuality” must be factored into the equation for moral behavior. Today's artificial intelligence (AI) algorithms for media technology can be used to foster authentic FC “coherent entrainment” according to Carl Jung's ratio between archetypes of the unconscious and their relatively conscious projections as archetypal representations (AR).


Author(s):  
Rollin McCraty ◽  
Stephen Brock Schafer

The earth's magnetic fields are carriers of biologically relevant information that connects all living systems. The electromagnetic coupling of the human brain, cardiovascular and nervous systems, and geomagnetic frequencies supports the hypothesis that the mediated reality of electromagnetic bandwidths can be correlated with bio-energetic and geomagnetic frequencies. Understood as bio-energetic functions (Thinking, Feeling, Sensing, & Intuiting), the media-sphere becomes measurable according to principles of coherency (measured as heart-rate variability, HRV) and principles of Jungian dream analysis (compensation and dramatic structure). It has been demonstrated that the rhythmic patterns in beat-to-beat heart rate variability reflect emotional functions, permeate every bodily cell, and play a central role in the generation and transmission of system-wide information via the electromagnetic field. So, the “media dream” becomes susceptible to psychological analysis leading to a better understanding of unconscious cognitive archetypal patterns of contextual collectives.


Author(s):  
Stephen Brock Schafer ◽  
Brock Shafer

The media model called “belief” serves as the language by which humans converse with God in the scripture of redemption. Hypothetically, redemption is based on the same cognitive dynamic as healing with dream analysis established by Carl Jung. These dynamics promote coherence within a sentient-cognitive psyche (a combination of conscious/unconscious scales of sentience), universal reality based on unity/energism, and narrative/dramatic structure. Based upon these dynamics, this chapter establishes a correspondence between the cognitive language of the mediated dreamscape and the cognitive language of belief that allows for conversation between God and humanity. The key to understanding this cognitive conversation is the belief model of sentience. Conflicting belief systems are endemic to human experience. Differences in the languages of belief contribute to the most psychotic-hysterical misunderstandings and their resulting mayhem. Due to illiteracy relative to the emergent language of cognitive mediation, the portents for planetary survival are dire.


Kybernetes ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miftachul Huda ◽  
Azmil Hashim

PurposeMedia literacy education is knowingly contributed to give insights in facilitating the interaction and communication, and thus enabling to understand the way we look at the world around us. However, the challenging issues emerged around need to take serious consent towards engaging the professional and ethical balance in the context of application strategy on media literacy education. This paper attempts to examine in addressing the ability with substantial foundation to recognize and understand between its benefit and its impacts assigned with analysing and evaluating the media engagement.Design/methodology/approachThis paper proposes the theoretical framework guideline with particular emphasis on empowering both professional and ethical dimensions relating to the media literacy and education to be keenly adhered to as a golden rule in media literacy, education and practice.FindingsThe findings reveal that such a marriage between the ethical dimensions and professional skills would promote the good of individuals, groups and broader society by addressing the inherent negative effects of media technology and practice. Consequently, the model would contribute to broader societal goodness and peaceful coexistence.Originality/valueThe professional and ethical balance being proposed here is necessary to reconsider the way and manner along with media technology tools utilized across different cultures with expressing the purpose of promoting appropriate and wise usage for the sustainable positive benefit of mankind at all times.


2020 ◽  
Vol 8 (3) ◽  
pp. 60-63
Author(s):  
Jonas Harvard ◽  
Mats Hyvönen ◽  
Ingela Wadbring

In the last decade, the development of small, remotely operated multicopters with cameras, so-called drones, has made aerial photography easily available. Consumers and institutions now use drones in a variety of ways, both for personal entertainment and professionally. The application of drones in media production and journalism is of particular interest, as it provides insight into the complex interplay between technology, the economic and legal constraints of the media market, professional cultures and audience preferences. The thematic issue <em>Journalism from Above: Drones, the Media, and the Transformation of Journalistic Practice</em> presents new research concerning the role of drones in journalism and media production. The issue brings together scholars representing a variety of approaches and perspectives. A broad selection of empirical cases from Finland, Spain, Sweden, the UK and the US form the basis of an exploration of the changing relations between the media, technology and society. The articles address topics such as: Adaption of drone technology in the newsrooms; audience preferences and reactions in a changing media landscape; the relation between journalists and public authorities who use drones; and attitudes from journalistic practitioners as well as historical and future perspectives.


Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.


2006 ◽  
Vol 31 (2) ◽  
pp. 5-11
Author(s):  
Douglas Kelbaugh

As an architect and educator I worry about the intellectual and pragmatic challenges that currently bedevil architectural practice and pedagogy. There are at least seven design fallacies that in various combinations permeate professional practice and studio culture at most schools of architecture. Some are self-imposed and tractable; others are less easily addressed because they are externally driven by the media, technology, globalization and capital. Some are about form-making; others are about social equity and environmental sustainability. All seven are deeply embedded in our architectural psyches. Changing them will not be easy, but change them we must if we want to recuperate architecture and urbanism, as well as invigorate them as a more positive and progressive force in the world.


Author(s):  
Stefan Machura

Criminal justice and its institutions are key objects of popular culture and attract extensive media attention. The portrayal of the justice system, its rules, professions, and institutions has been invigorated with the invention of new media technology. The authorities’ reaction to wrong doing has proven not less exciting to the audience than the criminal acts themselves. French sociologist Emile Durkheim emphasized that every member of society has an interest in social cohesion and wishes to see perpetrators appropriately punished. The media plays to this basic inclination. From the reactions of the justice system to crime people take clues not only for its effectiveness but the public also wants to see its basic values represented in the work of officials and their decisions. Therefore, aspects of procedural and distributive justice are picked up by popular imagination and exploited to the full by media producers. Beyond recognition that media depictions of criminal justice will follow media conventions and will therefore be distorted in systematic ways, it has to be acknowledged that those representations and the expectations they formed have become a major force in society. Political repercussions and influences on how crime is dealt with are a consequence.


2019 ◽  
Vol 29 (1) ◽  
pp. 58-67 ◽  
Author(s):  
Vidi Sukmayadi

Democratization in communication is the starting point for mass media in achieving a prosperous information society. However, building an ideal democratic role of media is not trouble free. The incredible pace of the development of media industry in Indonesia in the last two decades poses at least two main threats to media consumers. First, the growth of the media industry in Indonesia has been driven by capital interests that lead to media oligopoly. Second, the integration of conventional media and the internet and social media technology place our society information flow on a stranglehold. The media consolidation gives the audience an illusion of information choice without realizing that actually they are losing their rights for reliable information. Hence, an upgrade of media literacy skill and a proper media policy are needed to cope with the current fast-paced world.


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