This article presents the results of media geographical studies of publications of American and European mass media covering conflicts and crises of different levels and scales (global, international, regional, and local). Through the prism of media-geographical views on the processes of media reality formation, the author examined mass media approaches of different countries on the topic of coverage. The research methodology included media metric analysis, rank analysis (rank distributions of the popularity of semantic categories for Internet audiences around the world), quantitative and qualitative content analysis of media texts and analysis of publications according to the criteria of the theory of peaceful journalism. The results of the rank analysis illustrated the possibilities of using this method to study the mental landscapes of different countries and regions. Special attention was paid to the interpretation of meanings and their transformation in space and time, as well as to the spatial analysis of big data (based on Google Trends statistics) with an emphasis on the dynamics of changes in media behavior and media consumption of Internet audiences in different time periods. The empirical basis for content analysis was made up of publications of online versions of 10 American and European mass media in English, German and French of 2020. The main result of the study: the majority of media texts — about 80 % — do not contribute to the search for ways of peaceful settlement of conflicts (they abound in emotionally colored vocabulary, negative markers, categorical assessments, journalists do not make attempts to deeply analyze the situation, synthesize different positions and search for creative non-violent ways to resolve contradictions). Mass media publications often become a source of increasing tension in society, the parties of conflicts are represented as antagonists in media texts, journalists fail to establish a connection between them and bridge the gap between their interests. The results of a comparative analysis of media texts according to the criteria of the theory of peaceful journalism allowed us to classify the main approaches for the mass media conflicts covering and develop a number of proposals and recommendations to use in journalistic practice.