Internal Marketing Cybersecurity-Conscious Culture

2022 ◽  
pp. 376-395
Author(s):  
Gordon Bowen ◽  
Atul Sethi
Keyword(s):  
Organisational Culture ◽  
Internal Marketing ◽  
Willingness To Accept ◽  
Conceptual Paper

The chapter is putting forward the idea that internal marketing is a tool of which there are many to embed a culture to combat cybersecurity threats. This conceptual paper is suggesting that cybersecurity threats are multi-facet and although internal marketing is a major contributing factor in reducing the threats, other factors are in play. The shape of the organisation (i.e., bureaucratic or organic) has an important bearing on the implementation of a marketing-oriented culture, including that of internal marketing and, thus, the success of a cybersecurity-conscious organisational culture. Another significant factor in creating a cybersecurity-conscious organisational culture is the management willingness to empower and employees and their willingness to accept the responsibility to make decisions and be accountable, which requires acceptance of the authority.

Internal Marketing Cybersecurity-Conscious Culture

2020 ◽  
pp. 135-154
Author(s):  
Gordon Bowen ◽  
Atul Sethi
Keyword(s):  
Organisational Culture ◽  
Internal Marketing ◽  
Willingness To Accept ◽  
Conceptual Paper

The chapter is putting forward the idea that internal marketing is a tool of which there are many to embed a culture to combat cybersecurity threats. This conceptual paper is suggesting that cybersecurity threats are multi-facet and although internal marketing is a major contributing factor in reducing the threats, other factors are in play. The shape of the organisation (i.e., bureaucratic or organic) has an important bearing on the implementation of a marketing-oriented culture, including that of internal marketing and, thus, the success of a cybersecurity-conscious organisational culture. Another significant factor in creating a cybersecurity-conscious organisational culture is the management willingness to empower and employees and their willingness to accept the responsibility to make decisions and be accountable, which requires acceptance of the authority.

scholarly journals The impact of internal marketing on 'green' management of intellectual capital

2021 ◽  
Vol 9 (6) ◽  
pp. 51-67
Author(s):  
Christina Arfara
Keyword(s):  
Intellectual Capital ◽  
Organisational Culture ◽  
Internal Marketing ◽  
Working Environment ◽  
Knowledge Capital ◽  
Green Management ◽  
Internal Customers ◽  
Flow Information ◽  
New Perspective ◽  
The Impact

The purpose of this paper is to explore the relationship between internal marketing and “green” management of intellectual capital by testing correlations between internal marketing and knowledge capital, the development of “green” employees, “green” organisational culture and the “green” reputation of the organization. A questionnaire of 20 items was sent by e-mail via Google docs, to firms that employ more than 250 employees and have received awards for their working environment.  Data collection lasted from July to November of 2020 and 609 questionnaires were collected. Results strongly confirmed the correlations between facilitation of flow information and maintenance of knowledge capital, informal communication and the development of “green” employees, participatory and supportive character of internal marketing programmes and the adoption of a “green” culture and internal customers’ satisfaction and the development of the organization’s “green” reputation, thus indicating a new perspective in a macro-level management. Managers need to adopt a contemporary perspective of managing the intangible assets of the organization. Integration of internal marketing practices can foster the maintenance of knowledge capital, the development of “green” employees and achieve the reinforcement of “green” organisational culture and the reputation of the organization. There is no previous research attempting to explore how the “green” management of specific elements of intellectual capital are correlated with internal marketing.  

A critical inquiry of the Internal Marketing discourse and a future research agenda

2021 ◽  
Author(s):  
Achilleas Boukis
Keyword(s):  
Research Agenda ◽  
Internal Marketing ◽  
Future Research ◽  
Critical Inquiry ◽  
Ongoing Debate ◽  
Service Employees ◽  
The Past ◽  
Future Research Agenda ◽  
Conceptual Paper ◽  
Critical Overview

Echoing the fragmented knowledge in the internal marketing (IM) domain and the changing reality for service employees’ role in global marketplaces, this article aspires to provide a critical inquiry into the past, present, and future of the IM domain. This work delivers a critical overview of the grounds of IM work, to provide insights into the advantages and limitations of contemporaneous IM knowledge, and to present a research agenda for the future of IM. This conceptual paper contributes to the ongoing debate about the concept and the scope of IM and presents some potential avenues for investigation for service researchers.

Preliminary investigation into general practitioners' willingness to accept the pay-for-performance scheme: A replication study

MECOSAN ◽  
2019 ◽  
pp. 65-92
Author(s):  
Monica Giancotti ◽  
Giorgia Rotundo ◽  
Paolo Misericordia ◽  
Silvestro Scotti ◽  
Milena Lopreite ◽  
...  
Keyword(s):  
General Practitioners ◽  
Pay For Performance ◽  
Preliminary Investigation ◽  
Replication Study ◽  
Willingness To Accept

INNOVATION CAPABILITY, ABSORPTIVE CAPACITY AND SMES PERFORMANCE IN PAKISTAN: THE MODERATING EFFECT OF BUSINESS STRATEGY

2018 ◽  
Vol 13 (Number 2) ◽  
pp. 1-11
Author(s):  
Muhammad Zulqarnain Arshad ◽  
Darwina Arshad
Keyword(s):  
Economic Growth ◽  
Absorptive Capacity ◽  
Business Strategy ◽  
Innovation Capability ◽  
Research Directions ◽  
Conceptual Paper ◽  
And Performance ◽  
New Research ◽  
The Relationship ◽  
Crucial Part

The small and medium-sized enterprises (SMEs) play a crucial part in county’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total businesses. The performance of SMEs depends upon many factors. The main aim for the research is to examine the relationship between Innovation Capability, Absorptive Capacity and Performance of SMEs in Pakistan. This conceptual paper also extends to the vague revelation on Business Strategy in which act as a moderator between Innovation Capability, Absorptive Capacity and SMEs Performance. Conclusively, this study proposes a new research directions and hypotheses development to examine the relationship among the variables in Pakistan’s SMEs context.

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