Antecedents, Motivations, and Consequences of Electronic Word-of-Mouth Communication for Consumers
Keyword(s):
The advent of internet-based technologies and social media has drastically affected how people communicate and share information. Electronic word-of-mouth (E-WOM) communication is one of those communication methods, and it has attracted the attention of scholars because of its effects on the consumer's decision-making process. However, there is a fragmentation of the E-WOM communication literature because of the broad range of platforms and different E-WOM formats. Therefore, the purpose of this chapter is to provide a comprehensive understanding of the antecedents, motivations, and consequences of E-WOM communication for consumers in the digital economy.
2019 ◽
Vol 10
(4)
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pp. 85-91
Keyword(s):
2021 ◽
Vol 14
(1)
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pp. 63-76
2013 ◽
Vol 29
(5-6)
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pp. 562-583
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2020 ◽
Vol 10
(2)
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pp. 31-42