Developed E-CRM Intelligence in Technological Trends

2021 ◽  
pp. 2095-2104
Author(s):  
Bashar Shahir Ahmed ◽  
Mohammed Al-Sarem ◽  
Mohamed Larbi Ben Maati
Keyword(s):  
Open Source ◽  
Customer Relationship Management ◽  
Technological Development ◽  
Source Code ◽  
Relationship Management ◽  
Customer Relationship ◽  
Technical Aspects ◽  
Open Source Code ◽  
It Implementation

This chapter has discussed the technical aspects of the electronic customer relationship management intelligence (E-CRM). The paper has mainly focused on the technological development, as well as, IT implementation of the E-CRM intelligence. Different engines of E-CRM together with the recent technological trends have also been included in the discussion. Towards the end the paper has provided a simple open source code that has been used to develop CRM related applications. The code is intended to illustrate the E-CRM idea and also the results. The paper can be found useful in analyzing technical reviews on electronic customer relationship management.

scholarly journals The Factors Affecting CRM Implementation at DHL Company in Baghdad, Iraq

2019 ◽  
Vol 3 (1) ◽  
pp. 43-51
Author(s):  
Qusay H. Al-Salami ◽  
Ibraheem A. Saadi ◽  
Zaid T. Sawadi ◽  
Rabeea K. Saleh
Keyword(s):  
Data Analysis ◽  
Customer Relationship Management ◽  
Technological Development ◽  
Relationship Management ◽  
Positive Influence ◽  
The Other ◽  
Customer Relationship ◽  
Research Model ◽  
Factors Affecting ◽  
Structured Questionnaire

Customer relationship management, CRM, has the ability to achieve success and growth of enterprises in the present time’s environment of broad competition and rapid technological development. CRM helps organizations to know the customers well and to establish sustainable relationships with them. The main goal of this study is to investigate the factors affecting CRM implementation at DHL Baghdad. To achieve this goal and considering the research model, four hypotheses were formulated, and the required data was collected through a structured questionnaire. The data was quantitatively analyzed using SPSS 17. According to the findings derived from the data analysis, the researchers concluded that the first factor (technology) has a positive and significant influence on CRM implementation. While, the other three factors (human resource, knowledge of CRM and knowledge management) had an insignificant but positive influence on CRM implementation. Thus, H1 was supported, while H2, H3 and H4 were partly supported.

scholarly journals Aplicación del método Kanban a un software CRM basado en plataforma Open Source "Vtiger"

2016 ◽  
Vol 12 (20) ◽  
pp. 9-22
Author(s):  
María Fernanda Botia Mendivelso ◽  
María Teresa Súarez Valderrama ◽  
Oswaldo Alberto Romero Villalobos
Keyword(s):  
Open Source ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Resumen. Introducción: este artículo es producto de la investigación “Importancia de la simplicidad Software CRM desde la perspectiva del usuario”, dirigida por el Grupo de Investigación en Interoperabilidad de Redes Académicas (GIIRA) de la Universidad Distrital Francisco José de Caldas realizada durante el 2015. Metodología: se implementó el método Kanban en la plataforma basada en Open Source Vtiger y se hizo seguimiento a 20 empresas usuarias, a través de recolección de datos sobre estadísticas de uso para compararlas con la información previa obtenida durante el primer semestre del 2015, periodo en el cual la plataforma presentaba una interfaz similar a la de Vtiger. Resultados: el 85 % de las empresas aumentó significativamente el uso de la plataforma hasta en un 310 %; el 10 % no tuvo variaciones significativas y el 5 % restante registró un menor uso. Conclusiones: la implementación del método Kanban en el software Customer Relationship Management (CRM) permite tener acceso a la información de gestión comercial de manera organizada, resaltando en primer plano datos de interés fácilmente concluyentes, al igual que redireccionar la información complementaria si es necesario.

scholarly journals MENJAGA LOYALITAS PELANGGAN DENGAN STRATEGI CRM PADA PT. DESALITE, PAMULANG

2021 ◽  
Vol 2 (1) ◽  
pp. 64-71
Author(s):  
Ardijan Handijono ◽  
Rudy Irawan Gunarto ◽  
Samsul Marpitasa
Keyword(s):  
Open Source ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship

Air adalah salah satu kebutuhan pokok makhluk hidup. PT. Desalite-Pamulang hadir untuk menyediakan air minum isi ulang yang berkualitas dengan harga terjangkau, namun ada lebih dari 20 perusahaan air lain di Tangerang Selatan. Jumlah pelanggan yang tidak bertambah bahkan cenderung turun adalah suatu indikasi jika perusahaan harus mengambil suatu tindakan. maka dibutuhkan strategi untuk unggul dalam persaingan dan tetap menjaga loyalitas pelanggan. Strategi yang paling tepat untuk menjaga loyalitas pelanggan, adalah strategi bisnis CRM (Customer Relationship Management), CRM adalah strategi bisnis untuk mempertahankan dan meningkatkan kualitas hubungan dengan pelanggan yang menguntungkan. Untuk mempertahankan loyalitas pelanggan akan digunakan beberapa Customer Loyality Program. mengimplementasikan CRM tidak harus menggunakan aplikasi CRM yang tersedia di pasar, karena harganya sangat mahal dan tidak mungkin terjangkau oleh perusahaan UMKM. Strategi CRM yang akan dikembangkan disini adalah memanfaatkan perangkat berbasis Clouds yang tidak berbayar, dan menggunakan aplikasi open source yang gratis. Presentasi, Diskusi, dan Tanya-Jawab adalah metode penyampaian gagasan yang kami berikan ke partner. Beberapa program untuk menjaga loyalitas pelanggan, memaksimalkan bisnis dengan pelanggan yang sudah ada adalah tujuan utama pada strategi CRM yang akan disampaikan ke partner. Kami juga akan memandu dan mendampingi cara menggunakan teknologi dengan biaya murah atau tak berbayar dalam mengimplentasikan Strategi CRM ini.

An overview of Customer Relationship Management Software in Business Organizations

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Wajahat Hussain ◽  
Maria Andleeb Siddiqui ◽  
Najmi Ghani Haider
Keyword(s):  
Customer Relationship Management ◽  
Technological Development ◽  
Relationship Management ◽  
Customer Relationship ◽  
Successful Implementation ◽  
Business Organizations ◽  
Chi Square ◽  
Chi Square Test ◽  
Computerized System ◽  
Crm Processes

<p>The aim of the article is to present details of the research on focus on the customer in relation to the utilization of the customer relationship management computerized system in business organization. Customer relationship management (CRM) plays a central role in the growth and success of corporations in an environment of fast technological development and the extensive competition currently in evidence. CRM empowers corporations with better customer awareness and helps to construct sustainable relationships with customers. People, technology, and processes are the three basic components of CRM. In order to ensure the successful implementation and adoption of the CRM<br />initiative, this paper presents a detailed review of the literature relating to CRM processes and its computerized system. Various types and levels of the CRM process as well as an understanding of the different perspectives of CRM are presented in this review. The paper suggests that it is important for an organization to understand the four major perspectives of CRM processes i.e. customer facing level processes, customer oriented processes, cross functional CRM processes and CRM macro-level processes. A survey is also conducted in this paper and a chi square test is performed to test the hypothesis relating<br />to the efficiency of customer relationship management and the client relationship it offers. Results show that the hypothesis is statistically significant.</p>

Implementasi Sistem Rekam Medis Pasien Menggunakan Pendekatan Customer Relationship Management (CRM)

2018 ◽  
Vol 7 (2) ◽  
pp. 180
Author(s):  
Wiyanto Wiyanto ◽  
Fajar Butsianto ◽  
Karsito Karsito
Keyword(s):  
Information Technology ◽  
Information System ◽  
Medical Record ◽  
Customer Relationship Management ◽  
Unified Modeling Language ◽  
Relationship Management ◽  
Customer Relationship ◽  
Design System ◽  
System Validation ◽  
Iso 9126

Information technology is rapidly developed in this century that impact to various aspects of the organization really need information technology to support the performance and everyday business processes. In health services, information technology is required to process and storage the patient medical records, so that the patient's medical record is well preserved, and competitive advantage can be obtained between patient and polyclinic. The application of Customer Relationship Management (CRM) approach can be developed by implementing information system of medical record history to get new patient and retain existing patient, improving relationship with patient and maintaining patient loyalty as well as supporting the company/organization to provide excellent service to customers in real time through the advantage of information technology. The aims of this research are to understand patient medical record by CRM approach and Unified Modeling Language (UML) for system design, system validation using Forum Group Discussion (FGD), and using software testing Model ISO 9126. The result of this research are Medical Record History Information System and the result of system validation with FGD is 100% accepted, the result of system test using Model ISO 9126 is good with success rate 82,86%, so it can give contribution to polyclinic.

Customer Relationship Management

2001 ◽  
Vol 30 (8) ◽  
pp. 417-422 ◽  
Author(s):  
Hajo Hippner ◽  
Stephan Martin ◽  
Klaus D. Wilde
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship
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