Upstream Industrial Competitiveness and Innovation
The way industry can compete in a changing world in which sustainability issues push countries to act fast and efficiently makes academics ethically compromised with the mission to reflect on how knowledge creation can help people, companies, countries to find a systemic net of solutions that make it possible to redesign the world, thus redesigning the role and actions and interactions of persons, companies, and societies in general. Part of that redesign task depends upon policies that overrule actions at a macro level, the one of the companies, and the micro level, the one of individuals. Current Western initiatives already ‘merged' industry policies with innovation ones (that had already rehearsed the design inclusion), and there is an effort, namely of EU, to also embrace sustainability policies with the former ones. That calls for a different understanding of competitiveness as well as of the role industrial design has in this systemic and complex ‘new alignment' of the world.