The Impact of Circular Economy on the Fashion Industry

2020 ◽  
pp. 142-160
Author(s):  
Tugce Aslan ◽  
Adem Akbiyik
Keyword(s):  
Environmental Sustainability ◽  
Circular Economy ◽  
Business Models ◽  
Consumer Preferences ◽  
Academic Research ◽  
Sharing Economy ◽  
Fashion Industry ◽  
Commercial Markets ◽  
New Business ◽  
Consumer Perspective

The fundamental changes in technology and globalization have changed consumer preferences along with the way people buy and consume. This change has profoundly affected new business models and consumption systems in all commercial markets, including the fashion industry in particular. Moreover, fashion businesses have begun to shift from traditional proprietary access business models to the sharing economy. The effect of the sharing economy or circular economy on the fashion industry is increasing day by day. Clothing sharing services, recycling, and re-use of used garments contribute to environmental sustainability and contribute to economic and social sustainability through sales revenue and employment. However, there is limited academic research on clothing sharing models. This research focuses on Dolap application, a clothing sharing service. It examines the role of trust in clothing sharing services from a consumer perspective. As a result of the analysis, it was found that trust in the platform positively and significantly affected the trust given to the service provider.

scholarly journals Circular Economy Model: Insights from a Case Study in South Italy

2020 ◽  
Vol 12 (8) ◽  
pp. 3466 ◽  
Author(s):  
Nadia Palmieri ◽  
Alessandro Suardi ◽  
Vincenzo Alfano ◽  
Luigi Pari
Keyword(s):  
Power Plant ◽  
Environmental Sustainability ◽  
Circular Economy ◽  
Business Models ◽  
Ghg Emissions ◽  
Value Added ◽  
Economic Evaluations ◽  
South Italy ◽  
New Business

This study aims to analyze the economic and environmental sustainability of a case study of an energy power plant that produces electricity from pruning residues of olive groves from nine municipalities in southern Italy. To assess the economic sustainability of the agro-energetic chain, the profitability and efficiency ratios are calculated. Moreover, the GHG emissions of the agro-energetic pruning supply chain due to both the pruning collection at the field level, and their combustion for energy production at the power plant, are calculated. To put together the environmental and economic evaluations, the ecoefficiency ratio was calculated to measure the value added per 1Mg of GHG emitted into the atmosphere. The findings show the whole agro-energetic chain, namely the power plant and the collection company have both a good return on owner’s equity (ROE) ratio (15.89% and 31.48%, respectively) and ROI ratio (4.34% and 6.14% respectively). Moreover, the power plant’s ecoefficiency ratio (2.64€ per 1Mg of GHG) is slightly lower than harvest firm one (2.91€ per 1Mg of GHG). The findings could be useful to develop new business models based on the circular economy concept. In fact, the business model proposed could push entrepreneurs towards new income opportunities, at the same time, helping local farms and reducing the environmental impacts.

scholarly journals From singular to plural: exploring organisational complexities and circular business model design

2019 ◽  
Vol 23 (3) ◽  
pp. 308-326 ◽  
Author(s):  
Esben Rahbek Gjerdrum Pedersen ◽  
Rebecca Earley ◽  
Kirsti Reitan Andersen
Keyword(s):  
Business Model ◽  
Circular Economy ◽  
Business Models ◽  
Illustrative Case ◽  
Fashion Industry ◽  
Value Capture ◽  
Content Type ◽  
Fashion Brand ◽  
New Business ◽  
Multiple Challenges

Purpose The purpose of this paper is to discuss how organisational complexities influence the design of circular business models, which have recently been introduced as a new panacea for aligning the interests of business with the needs of the environment. Design/methodology/approach The Service Shirt, a new garment concept, is used as an illustrative case example for demonstrating some of the organisational complexities of making circular business models operable. The shirt was developed through a series of design workshops for the fashion brand Fashion Alpha. Findings The analysis highlights multiple challenges emerging when a fashion product with a significantly extended lifecycle passes through different users, organisations and business models. It is concluded that it is difficult to talk about a circular business model (singular) as circular economy solutions depend on the contributions of multiple stakeholders with business models. Practical implications The findings illustrate how fashion companies interested in the circular economy fundamentally have to rethink conventional approaches to value, organisational boundaries and temporality. Originality/value Drawing on a case example from the fashion industry, the paper demonstrates the organisational complexities linked to the design of new business models based on circular economy thinking, as these require the coordination of actions between autonomous actors driven by different logics regarding value creation, value delivery and value capture.

CIRCULAR ECONOMY: INNOVATIVE AND SUSTAINABLE BUSINESS MODELS IN THE FASHION INDUSTRY

2021 ◽  
Vol 296 (4) ◽  
pp. 25-28
Author(s):  
Olga Garafonova ◽  
◽  
Daria Vietrova ◽  
Olha Marhasova ◽  
◽  
...  
Keyword(s):  
Circular Economy ◽  
Business Models ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Radical Innovations ◽  
Sustainability Strategies ◽  
New Business ◽  
Sustainable Fashion ◽  
The Many ◽  
Key Aspects

Promoting sustainable fashion within the circular economy is an important contemporary topic. Experts in design, consumption, business and industry explain how to approach circularity in fashion production and consumption in different ways. Increasingly, new and existing companies are looking for ways to thrive in a competitive environment through innovative business models, taking into account public opinion and avoiding actions that harm the planet. Trends such as the circular economy, fair trade, and sharing policies are among the many new approaches to business that address these issues, but there is still a gap between the theory that argues for levels of environmental and social sustainability and the implementation of these strategies in practice. That is why the study of the current state of the circular economy is relevant. This article presents the principles of the circular economy in terms of fashion. The key aspects of the integration of sustainable development in the fashion industry are considered. Different approaches of new business models for the circularity of the economy are highlighted. The main directions of implementation of sustainability strategies due to business transformation are identified, which requires the construction of a new level of the system and radical innovations.

My Wardrobe in the Cloud

2022 ◽  
pp. 153-175
Author(s):  
Claudia E. Henninger ◽  
Eri Amasawa ◽  
Taylor Brydges ◽  
Felix M. Piontek
Keyword(s):  
Environmental Sustainability ◽  
Business Models ◽  
Global Financial Crisis ◽  
Fashion Industry ◽  
Economic Climate ◽  
External Pressures ◽  
New Business ◽  
Technological Developments ◽  
Entrepreneurial Motivations ◽  
New Business Models

In response to the 2008 global financial crisis, a range of disruptive business model innovations emerged. The fashion industry saw the introduction of fashion rental platforms, aimed at appealing to price-conscious consumers still hungry for the latest styles. While these new business models filled a gap in the market and saw, in some cases, profit in the millions, the phenomenon remained rather niche. The recent pandemic, alongside other isomorphic pressures, have put further constraints on these fashion rental businesses and their entrepreneurs, leaving them struggling in the current economic climate. This chapter explores the entrepreneurial motivations behind rental platforms, the different platform models in operation, and the challenges these businesses face in the 21st century, including increased technological developments, environmental sustainability, and external pressures, such as the most recent pandemic, which saw economies shutting down. Empirically, the authors draw upon a novel dataset comprising six international case studies.

scholarly journals Pursuing Frugal Innovation for Sustainability at the Grassroots Level

2021 ◽  
pp. 1-8
Author(s):  
Mokter Hossain ◽  
Jarkko Levänen ◽  
Marleen Wierenga
Keyword(s):  
Developing Countries ◽  
Environmental Sustainability ◽  
Business Models ◽  
Business Strategies ◽  
Future Research ◽  
Frugal Innovation ◽  
New Business ◽  
Grassroots Level ◽  
Societal Problems ◽  
New Business Models

ABSTRACT Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.

“Enabling circular business models in the fashion industry: the role of digital innovation”

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Phuc Hong Huynh
Keyword(s):  
Business Model ◽  
Circular Economy ◽  
Business Models ◽  
Digital Technologies ◽  
Theory And Practice ◽  
Chain Model ◽  
Fashion Industry ◽  
Digital Innovation ◽  
Content Type ◽  
Radical Innovations

PurposeDigital innovation and circular business model innovation are two critical enablers of a circular economy. A wide variety of digital technologies such as blockchain, 3D printing, cyber-physical systems, or big data also diverges the applications of digital technologies in circular business models. Given heterogeneous attributes of circular business models and digital technologies, the selections of digital technologies and circular business models might be highly distinctive within and between sectorial contexts. This paper examines digital circular business models in the context of the fashion industry and its multiple actors. This industry as the world’s second polluting industry requires an urgent circular economy (CE) transition with less resource consumption, lower waste emissions and a more stable economy.Design/methodology/approachAn inductive, exploratory multiple-case study method is employed to investigate the ten cases of different sized fashion companies (i.e. large, small medium-sized firm (SME) and startup firms). The comparison across cases is conducted to understand fashion firms' distinct behaviours in adopting various digital circular economy strategies.FindingsThe paper presents three archetypes of digital-based circular business models in the fashion industry: the blockchain-based supply chain model, the service-based model and the pull demand-driven model. Besides incremental innovations, the radical business model and digital innovations as presented in the pull demand-driven model may be crucial to the fashion circular economy transition. The pull demand–driven model may shift the economy from scales to scopes, change the whole process of how the fashion items are forecasted, produced, and used, and reform consumer behaviours. The paths of adopting digital fashion circular business models are also different among large, SMEs and startup fashion firms.Practical implicationsThe study provides business managers with empirical insights on how circular business models (CBMs) should be chosen according to intrinsic business capacities, technological competences and CE strategies. The emerging trends of new fashion markets (e.g. rental, subscription) and consumers' sustainable awareness should be not be neglected. Moreover, besides adopting recycling and reuse strategies, large fashion incumbents consider collaborating with other technology suppliers and startup companies to incubate more radical innovations.Social implicationsAppropriate policies and regulations should be enacted to enable the digital CE transition. Market patterns and consumer acceptances are considered highly challenging to these digital fashion models. A balanced policy on both the demand and supply sides are suggested. The one-side policy may fail CBMs that entail an upside-down collaboration of both producers and consumers. Moreover, it is perhaps time to rethink how to reduce unnecessary new demand rather than repeatedly producing and recycling.Originality/valueThe pace of CE research is lagging far behind the accelerating environmental contamination by the fashion industry. The study aims to narrow the gap between theory and practice to harmonise fashion firms' orchestration and accelerate the transition of the fashion industry towards the CE. This study examines diverse types of digital technologies in different circular business models in a homogeneous context of the fashion industry with heterogeneous firm types.

scholarly journals TRANSFORMATION OF BUSINESS MODELS IN LIGHT INDUSTRY IN THE CONTEXT OF ROBOTIZATION

2020 ◽  
pp. 73-81
Author(s):  
T. Serhiyevich
Keyword(s):  
Information And Communication Technologies ◽  
Social Relations ◽  
Social Reproduction ◽  
Business Models ◽  
Consumer Society ◽  
Fashion Industry ◽  
Light Industry ◽  
Sign System ◽  
Responsible Consumption ◽  
New Business

The article is devoted to the study of the specifics and transformation of business models in modern light industry in the context of robotization. It was revealed that the subjects of the light industry and the fashion industry are focused on the production of social relations, including the formation of needs and mechanisms for the recognition and social reproduction of the sign system, the construction of the connection of manufactured goods with the generally accepted sign system, management of the mechanisms of access of various groups of the population to sign goods. Against the background of the spread of the business model of fast fashion, the development of which was facilitated by social (the formation of a consumer society), economic (economic growth in the second half of the 20th century and the growth of welfare) and technological (robotization, the development of transport and information and communication technologies) factors, new business models are formed according to the principles of responsible consumption. It has been proven that in the short and medium term, their widespread and growth are unlikely, and the recycling strategies of fabric and clothing manufacturers will remain peripheral. As a result, it was found that even in radically different business models, the production of social relations is fundamental, and capitalization is carried out through the conversion of cultural, symbolic and reputation capital into economic capital.

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