Importance-Performance Analysis of Tourism Destination Attractiveness

2022 ◽  
pp. 231-254
Author(s):  
João Ferreira do Rosário ◽  
Maria de Lurdes Calisto ◽  
Ana Teresa Machado ◽  
Nuno Gustavo

This chapter presents an importance-performance analysis to evaluate the ability of a destination's attributes to attract tourists through tourism stakeholder perceptions. In this case, one of Europe's larger destination cities, Lisbon, was considered. It departs from the proposition that tourists are not the most knowledgeable about a destination while the evaluation of a destination's competitiveness from the supply side perspective is scarce. This stakeholder feedback approach to identifying a destination's attributes to attract tourists showed that only 7 of the 40 attributes (five of them related to accessibility and technological infrastructures as municipality responsibility) fall in the IPA grid Concentrate Here quadrant, results that are consistent with the recently received Best City Destination and Best City Break World Travel Awards. This research shows the relevance of multiple stakeholders' feedback to evaluate a city's attributes, including the feedback about the city's need to improve its technological offer through an integrated digital strategy.

2009 ◽  
Vol 14 (5) ◽  
pp. 621-636 ◽  
Author(s):  
Sebastian Vengesayi ◽  
Felix T. Mavondo ◽  
Yvette Reisinger

Author(s):  
Matea Hanžek ◽  
◽  
Gordi Sušić ◽  

This paper explores the role of Michelin-starred restaurants and their chefs as change-makers and advocates of successful gastronomy tourism destination branding in Croatia. In this qualitative research, in-depth surveys were conducted with all of the seven chefs of Michelin-starred restaurants in Croatia. These restaurants are: Draga di Lovrana, Boškinac, Monte, Pelegrini, LD Restaurant and 360° located in Zagreb, Lovran, Novalja, Rovinj, Šibenik, Korčula and Dubrovnik. Results of research uncover whether and which are the significant forms of activities that Croatian Michelin-starred restaurants implement in order to enhance destination attractiveness and by that influence placing Croatia on the world gastronomy map, creating stronger gastronomy destination brands.


2018 ◽  
Vol 22 (3) ◽  
pp. 235-250 ◽  
Author(s):  
Alberto Amore ◽  
Girish Prayag ◽  
C. Michael Hall

The concept of resilience has gained momentum in current tourism research, yet there are still flaws and discrepancies between the many notions applied in the field. These limitations are further evident when we focus on tourist destinations. The aim of this article is to advance the conceptualization of destination resilience through a multilevel perspective (MLP) that frames landscape, regime, niche, and actors as integrated elements of the tourism system. The resulting framework encompasses ecological, socioecological, sociopolitical, socioeconomic, and sociotechnological dimensions reflecting the embeddedness of resilience among heterogeneous and potentially complementary destination stakeholders. It is argued that the use of the MLP advances the understanding of tourism destination planning, particularly in contexts coping with gradual as well as drastic changes due to both demand fluctuations and supply-side disturbances.


2020 ◽  
Vol 4 (2) ◽  
pp. 119-128
Author(s):  
James J. Atuk ◽  
L. H. Sarki ◽  
Baba Mustapha Bashariya ◽  
B. Ejeh

Tourism is not just a lucrative sector but the fastest growing industry in the world. Many people travel miles to satisfy their pleasure apatite at any destination where satisfaction can be met. But some destinations are flooded while some are scanty. There are many approaches to investigate this and many studies had been done. But despite all these, each destination is unique in terms of its components and attractions combination, this form the basis for this study. The aim of this study is to analyze tourism destination components in Zaria Kaduna State of Nigeria. Tourists’ opinions were sampled through questionnaire at various strategic centers to cover all tourism elements at the destination. Data collected were analyzed using Importance Performance Analysis technique (IPA). The results prove attraction to be the primary destination component i.e. main attractant, while accommodation and accessibility as secondary attractants (Facilitators) in the destination. The outcomes suggest major shortcomings that are traced to poor advertisement, insecurity in the destination e.t.c. The study established the state of the attractiveness of Zaria as a tourist destination, what components and elements are attractive and are not and the factors that influence these. In line with these, the study proposes recommendation that the local tourism board needs to be rejuvenated in other to enhance the local tourism industries to improve its attractiveness among others.


Author(s):  
Yuni Sulpia Hariani ◽  
I Gusti Ayu Oka Suryawardani ◽  
I Ketut Surya Diarta

Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant. Keywords: development, tourism destination, tourists’ satisfaction


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