Impact of Employees' Perceived Corporate Social Responsibility on Organizational Citizenship Behavior

Author(s):  
Tahniyath Fatima

Perceived reality plays a more prominent role in shaping one's attitudes and behaviors than the actual reality itself. Research on perceived corporate social responsibility (PCSR) has gained interest and this research study examines the specific relationship of PCSR with a discretionary behavioral construct, organizational citizenship behavior (OCB). Building upon social theories such as the social identity theory, social exchange theory, social learning theory, and social attribution theory, a conceptual framework is proposed that identifies the impact of internal and external moderators on the PCSR-OCB relationship. Through proposing the impact of external moderators, the researcher aims to bring in objectivity when assessing PCSR, a subjective construct. Further contributions to research and practitioners are highlighted and future avenues for research are discussed.

2020 ◽  
Vol 12 (13) ◽  
pp. 5411 ◽  
Author(s):  
Jinsoo Choi ◽  
Young Woo Sohn ◽  
Suran Lee

Even though research on the micro-effects of corporate social responsibility (CSR) has been growing, our understanding of the psychological mechanisms through which perceived CSR affects employees’ organizational citizenship behavior (OCB) remains insufficient. Based on social identity theory and the concept of whole self, this study examines the mediating role of meaning orientation as a psychological mechanism and tests the moderating role of grit, using survey data collected from 361 South Korean workers. Our results show that the positive association between perceived CSR and OCB is mediated by meaning orientation. In addition, grit strengthens the perceived CSR-meaning orientation relationship, which in turn boosts employees’ OCB. This study contributes to the literature by revealing a psychological mechanism and how it is moderated by individual traits, which are crucial in predicting CSR’s micro-effects. We discuss how our results can be practically applied by organizations as part of sustainable human resource management.


2019 ◽  
Vol 7 (2) ◽  
pp. 83-98
Author(s):  
Farah Khan ◽  

Previous literature has examined the direct relationship between the concept of corporate social responsibility & organizational citizenship behavior. Present study is investigating the mediated link between CSR & OCB through organizational justice & organizational identification. Theory of Social exchange & social identity are supporting our study by providing foundations for interpretation that organizational social responsible behavior can influence OCB of employees through justice and their identification perception. Tests applied to the randomly selected data of 212 employees from different organizations of Pakistan. Our findings show fully mediated relationship between CSR & OCB through organizational justice and organizational identification. CSR towards employees has a strong relationship with OCB. The findings in this study will help in enhancing role of CSR for employees OCB


2021 ◽  
Vol 13 (3) ◽  
pp. 1044
Author(s):  
Saqib Yaqoob Malik ◽  
Yasir Hayat Mughal ◽  
Tamoor Azam ◽  
Yukun Cao ◽  
Zhifang WAN ◽  
...  

The manufacturing sector is one of the major sources contributing towards economies as well as environmental pollution. Contributing to the theory of ability motivation opportunity theory, the aim of the current study was to investigate the mediating role of organizational citizenship behavior towards the environment on the relationship between green human resources management (green recruitment and selection, green training, green rewards, and green performance evaluation), corporate social responsibility, and sustainable performance (economic, social, and environmental performance). The quantitative survey research design was used in the current study and structured questionnaires were distributed for the collection of data. The cross-sectional data were collected from 150 firms. Sample of the study was consisted of HRM managers, directors. Total 200 questionnaires were distributed but 150 completed responses were received and analyzed. A structured questionnaire was used. For data analysis, smart partial least square structural equation modeling (PLS-SEM) was used. The measurement model and the structural model were developed and tested in the study. The measurement model aim was to investigate and establish reliabilities and validities of the instrument while to test hypotheses structural model was formulated/developed. Results revealed that the instrument was found reliable and valid; the instrument has met all standard criteria for average variance extracted, composite/construct reliability factor loadings, and alpha values. While structural models illustrated that all hypotheses are accepted. It is concluded from the results that organizational citizenship behavior towards the environment significantly mediated the relationship between corporate social responsibility and green human resource management practices. This implies that organizational citizenship behavior towards environment significantly effects sustainable performance. The originality of the current study lies in highlighting corporate social responsibility, green human resources management practices to enhance sustainable performance through organizational citizenship behavior towards environment.


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