Citizen Engagement and Social Media

2019 ◽  
Vol 10 (2) ◽  
pp. 24-43
Author(s):  
Rodrigo Sandoval-Almazan ◽  
Juan Carlos Montes de Oca Lopez
Keyword(s):  
Social Media ◽  
Political Campaigns ◽  
Election Campaigns ◽  
Weekly Basis ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
High Level ◽  
Media Data

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters' decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to investigate the use of social media during political campaigns to collect signatures of support. In the elections of 2018, aspiring candidates for presidential election required a certain number of signatures of support in order to register as official candidates. We collected social media data on a weekly basis from the Twitter, Facebook, and YouTube accounts of seven candidates and contrasted this data with the number of signatures validated by the electoral authority. We found no relationship between the level of support received and the use of social media in the case of any of the candidates. However, we observed candidates who did achieve the required number of signatures and who did receive official presidential candidate status as a result of their high level of visibility. This research contributes methodologically to the current literature and provides empirical evidence regarding independent candidates in Mexico.

Citizen Engagement and Social Media

2022 ◽  
pp. 945-966
Author(s):  
Rodrigo Sandoval-Almazan ◽  
Juan Carlos Montes de Oca Lopez
Keyword(s):  
Social Media ◽  
Presidential Election ◽  
Political Campaigns ◽  
Election Campaigns ◽  
The World ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
High Level ◽  
Media Data

Social media has transformed election campaigns around the world. While it is difficult to determine to what extent social media influence voters' decisions, there is no doubt that social media platforms impact on candidate advertising and public debate during elections. This research, the methodological formulation of which is based on a case study, seeks to investigate the use of social media during political campaigns to collect signatures of support. In the elections of 2018, aspiring candidates for presidential election required a certain number of signatures of support in order to register as official candidates. We collected social media data on a weekly basis from the Twitter, Facebook, and YouTube accounts of seven candidates and contrasted this data with the number of signatures validated by the electoral authority. We found no relationship between the level of support received and the use of social media in the case of any of the candidates. However, we observed candidates who did achieve the required number of signatures and who did receive official presidential candidate status as a result of their high level of visibility. This research contributes methodologically to the current literature and provides empirical evidence regarding independent candidates in Mexico.

scholarly journals Journalists’ Use of Social Media to Infer Public Opinion: The citizens’ perspective

2021 ◽  
Author(s):  
Elizabeth Dubois ◽  
Anatoliy Gruzd ◽  
Jenna Jacobson
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Online Survey ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Traditional Approaches ◽  
Journalistic Practice ◽  
Media Data

Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data is being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weighted online survey of Canadian adults (N=1,500), we examine citizens’ perceptions of journalistic use of social media data. We demonstrate that: (1) people find it more appropriate for journalists to use aggregate social media data rather than personally identifiable data; (2) people who use more social media are more likely to positively perceive journalistic use of social media data to infer public opinion; and (3) the frequency of political posting is positively related to acceptance of this emerging journalistic practice, which suggests some citizens want to be heard publicly on social media while others do not. We provide recommendations for journalists on the ethical use of social media data and social media platforms on opt-in functionality.

Social Media Relationships

2021 ◽  
Author(s):  
Umoloyouvwe Ejiro Onomake
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Multiple Relationships ◽  
Social Media Data ◽  
For Profit ◽  
Social Media Platforms ◽  
Media Research ◽  
Use Of Social Media ◽  
The Relationship ◽  
Media Data

Ethnography has been used to research various people and topics online, primarily using netnography and digital ethnography. Researchers and businesses employ digital ethnographic methods to access an assortment of social media platforms in order to learn about social media users. Researchers seek to understand relationships between social media users and organizations from both academic and practitioner perspectives. These organizations run the gamut from for-profit businesses, to nonprofits, nongovernmental organizations (NGOs), and government agencies. The specific focus here is on social media research as it relates to businesses. Organizations make use of social media in a variety of ways, but chiefly to market to clients and to gather information on followers; the latter of which, in turn, helps them understand their target markets. While this social media data is both quantitative and qualitative in nature, the emphasis here centers on qualitative data, particularly the ways businesses interact with social media users. While some firms mainly use older forms of one-way marketing that solely focus on disseminating information, other firms increasingly seek ways to interact with customers and co-create products with clients. Additionally, social media users are creating their own communities, formed due to a shared interest in a brand. Companies strive to learn more about their customers through these groups. Influencers also play a role in the relationship between organizations and social media users by linking their own followerships to products and brands. In turn, influencers develop their own relationships with organizations through sponsorships, thus becoming brands themselves. Influencers risk losing their followerships when followers perceive them as no longer accessible or authentic. This change in perception can occur for a variety of reasons, including when followers believe that an influencer has prioritized brand alignment over building connections with followers. Due to multiple relationships with different brands and their followers, influencers must negotiate the ambiguity and evolving nature of their role. As social media and digital spaces develop, so must the tools used by anthropologists. Anthropologists should remain open to incorporating hallmarks of ethnographic research such as fieldnotes, participant observation, and focus groups in new ways and alongside tools from other disciplines, including market and UX (user experience) research. The divide between practitioners and academics is blurring. Anthropologists can solve client issues while contributing their voices to larger anthropological and societal discussions.

scholarly journals Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective

2018 ◽  
Vol 38 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Elizabeth Dubois ◽  
Anatoliy Gruzd ◽  
Jenna Jacobson
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Online Survey ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Traditional Approaches ◽  
Journalistic Practice ◽  
Media Data

Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weighted online survey of Canadian adults ( N = 1,500), we examine citizens’ perceptions of journalistic use of social media data. We demonstrate that (1) people find it more appropriate for journalists to use aggregate social media data rather than personally identifiable data, (2) people who use more social media are more likely to positively perceive journalistic use of social media data to infer public opinion, and (3) the frequency of political posting is positively related to acceptance of this emerging journalistic practice, which suggests some citizens want to be heard publicly on social media while others do not. We provide recommendations for journalists on the ethical use of social media data and social media platforms on opt-in functionality.

Journalists’ Use of Social Media to Infer Public Opinion: The citizens’ perspective

2021 ◽  
Author(s):  
Elizabeth Dubois ◽  
Anatoliy Gruzd ◽  
Jenna Jacobson
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Online Survey ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Traditional Approaches ◽  
Journalistic Practice ◽  
Media Data

Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data is being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weighted online survey of Canadian adults (N=1,500), we examine citizens’ perceptions of journalistic use of social media data. We demonstrate that: (1) people find it more appropriate for journalists to use aggregate social media data rather than personally identifiable data; (2) people who use more social media are more likely to positively perceive journalistic use of social media data to infer public opinion; and (3) the frequency of political posting is positively related to acceptance of this emerging journalistic practice, which suggests some citizens want to be heard publicly on social media while others do not. We provide recommendations for journalists on the ethical use of social media data and social media platforms on opt-in functionality.

scholarly journals Dashboarding The Online Strategic Communications of Anti-slavery Organizations During COVID-19

2020 ◽  
Author(s):  
Benjamin Lucas ◽  
Liana Bravo-Balsa ◽  
Vicky Brotherton ◽  
Nicola Wright ◽  
Todd Landman
Keyword(s):  
Social Media ◽  
Preliminary Evidence ◽  
Future Research ◽  
Strategic Communications ◽  
Social Media Data ◽  
Working Paper ◽  
Modern Slavery ◽  
Use Of Social Media ◽  
High Level ◽  
Media Data

In this working paper, we investigate high-level changes in the online strategic communications of organizations engaged with SDG 8.7 (ending modern slavery) during the COVID-19 crisis. We present preliminary evidence of important semantic and thematic shifts based on data from Twitter during this time, with an emphasis on developing the SOLACE (Social Listening and Communications Engagement) dashboard, and with recommendations for important future research involving the use of social media data as a basis for distilling organizational-agenda proxies based on digital campaigns and activism during times of crisis.

Journalists’ Use of Social Media to Infer Public Opinion: The citizens’ perspective

2021 ◽  
Author(s):  
Elizabeth Dubois ◽  
Anatoliy Gruzd ◽  
Jenna Jacobson
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Online Survey ◽  
Social Media Analytics ◽  
Social Media Data ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Traditional Approaches ◽  
Journalistic Practice ◽  
Media Data

Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data is being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weighted online survey of Canadian adults (N=1,500), we examine citizens’ perceptions of journalistic use of social media data. We demonstrate that: (1) people find it more appropriate for journalists to use aggregate social media data rather than personally identifiable data; (2) people who use more social media are more likely to positively perceive journalistic use of social media data to infer public opinion; and (3) the frequency of political posting is positively related to acceptance of this emerging journalistic practice, which suggests some citizens want to be heard publicly on social media while others do not. We provide recommendations for journalists on the ethical use of social media data and social media platforms on opt-in functionality.

A framework for understanding citizens’ political participation in social media

2019 ◽  
Vol 33 (4) ◽  
pp. 1053-1075
Author(s):  
Vidushi Pandey ◽  
Sumeet Gupta ◽  
Manojit Chattopadhyay
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Text Classification ◽  
Consumer Participation ◽  
Classification Algorithms ◽  
Social Media Data ◽  
Content Type ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Media Data

Purpose The purpose of this paper is to explore how the use of social media by citizens has impacted the traditional conceptualization and operationalization of political participation in the society. Design/methodology/approach This study is based on Teorell et al.’s (2007) classification of political participation which is modified to suit the current context of social media. The authors classified 15,460 tweets along three parameters suggested in the framework with help of supervised text classification algorithms. Findings The analysis reveals that Activism is the most prominent form of political participation undertaken by people on Twitter. Other activities that were undertaken include Formal Political participation and Consumer participation. The analysis also reveals that identity of participant does not play a classifying role as expected from the theoretical framework. It was found that the social media as a platform facilitates new forms of participation which are not feasible offline. Research limitations/implications The current work considers only the microblogging platform of Twitter as the data source. For a more comprehensive insight, analysis of other social media platforms is also required. Originality/value To the best of the authors’ knowledge, this is one of the few analyses where such a large database covering multiple social media events has been created and analysed using supervised text classification algorithms. A large proportion of previous studies on social media have been based on case study and have limited analysis to only a particular event on social media. Although there exist a few works that have studied a vast and varied collection of social media data (Gaby and Caren, 2012; Shirazi, 2013; Rane and Salem, 2012), such efforts are few in number. This study aims to add to that stream of work where a wider and more generalized set of social media data is studied.

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