scholarly journals An Exploration of Esports Consumer Consumption Patterns, Fandom, and Motives

2021 ◽  
Vol 1 (1) ◽  
pp. 1-18
Author(s):  
Devin Anderson ◽  
Kevin Sweeney ◽  
Erica Pasquini ◽  
Brent Estes ◽  
Ryan Zapalac
Keyword(s):  
Social Media ◽  
University Students ◽  
Stepwise Regression ◽  
Market Value ◽  
Public University ◽  
Consumption Patterns ◽  
Regression Analyses ◽  
Media Usage ◽  
Motivation Scale ◽  
Total Market

Esports, or competitive gaming, has become a large market in the entertainment industry, with a total market value approaching $1 billion USD in 2019. An understanding of esports consumers has become increasingly important as the industry continues to grow and evolve. Using a sample of 374 university students at a large public university, this study examines the motivations and fandom of esports consumers using a modified version of the Sport Fandom Questionnaire (SFQ) and the Motivation Scale for Sports Consumption (MSSC). Survey respondents were asked about their consumption of esports in relation to viewership, event attendance, social media usage, and spending. Three stepwise regression analyses were employed to examine the predictive capabilities of esports fandom and esports motivations on esports consumption variables. The results reveal a wide variety of relationships between esports fandom, motivation for consumption, and consumption behaviors.

scholarly journals An Exploration of Esports Consumers’ Consumption Patterns, Fandom, and Motives

2021 ◽  
Vol 1 (1) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
University Students ◽  
Stepwise Regression ◽  
Market Value ◽  
Public University ◽  
Consumption Patterns ◽  
Regression Analyses ◽  
Media Usage ◽  
Motivation Scale ◽  
Total Market

Esports, or competitive gaming, has become a large market in the entertainment industry, with a total market value approaching $1 billion USD in 2019. An understanding of esports consumers has become increasingly important as the industry continues to grow and evolve. Using a sample of 374 university students at a large public university, this study examines the motivations and fandom of esports consumers using a modified version of the Sport Fandom Questionnaire (SFQ) and the Motivation Scale for Sports Consumption (MSSC). Survey respondents were asked about their consumption of esports in relation to viewership, event attendance, social media usage, and spending. Three stepwise regression analyses were employed to examine the predictive capabilities of esports fandom and esports motivations on esports consumption variables. The results reveal a wide variety of relationships between esports fandom, motivation for consumption, and consumption behaviors.

The effects of social media usage on loneliness and well-being: analysing friendship connections of Facebook, Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaoyu Ye ◽  
Kevin K.W. Ho ◽  
Andre Zerbe
Keyword(s):  
Social Media ◽  
University Students ◽  
Design Methodology ◽  
Well Being ◽  
Self Report ◽  
Access Time ◽  
Content Type ◽  
Media Usage ◽  
Usage Patterns ◽  
Social Media Platforms

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

Online Reputation and Stress: Discovering the Dark Side of Social Media

2020 ◽  
Vol 10 (2) ◽  
pp. 181-192
Author(s):  
Faseeh Amin ◽  
Mohammad Furqan Khan
Keyword(s):  
Social Media ◽  
University Students ◽  
Structural Equation ◽  
Negative Impact ◽  
Dark Side ◽  
Equation Modeling ◽  
Media Dependency ◽  
Media Usage ◽  
Online Reputation ◽  
The Relationship

The research on social media has mostly focused on its utilitarian aspects for both businesses and individuals. With growing embedment of social media in our individual affairs, it is important to study its negative impact on its users. This study provides an important perspective by studying social media user’s concern for online reputation and its relationship with stress which is moderated by social media dependency. This study was conducted on university students in India on a sample size of 350. Using Structural Equation Modeling, the relationship between ‘concern for online reputation’ and ‘social media stress’ was tested which revealed there is a positive relationship between the two variables. The results also suggest positive moderating role played by social media dependency in the relationship between ‘concern for online reputation’ and ‘social media stress’. This study has important implication for sociologist, psychiatrists and psychologists who will be keen to study this domain. Since this study was conducted on university students, it also has implications for parents and guardians who want to keep a check on their wards to prevent them from stress caused by social media usage.

scholarly journals Managing News Overload (MNO): The COVID-19 Infodemic

Information ◽  
2020 ◽  
Vol 11 (8) ◽  
pp. 375
Author(s):  
Sameera Tahira Ahmed
Keyword(s):  
Social Media ◽  
Global Health ◽  
University Students ◽  
Digital Media ◽  
United Arab Emirates ◽  
Information Overload ◽  
Current Situation ◽  
Consumption Patterns ◽  
News Consumption ◽  
News Sources

A crucial area in which information overload is experienced is news consumption. Ever increasing sources and formats are becoming available through a combination of traditional and new (digital) media, including social media. In such an information and media rich environment, understanding how people access and manage news during a global health epidemic like COVID-19 becomes even more important. The designation of the current situation as an infodemic has raised concerns about the quality, accuracy and impact of information. Instances of misinformation are commonplace due, in part, to the speed and pervasive nature of social media and messaging applications in particular. This paper reports on data collected using media diaries from 15 university students in the United Arab Emirates documenting their news consumption in April 2020. Faced with a potentially infinite amount of information and news, participants demonstrate how they are managing news overload (MNO) using a number of complementary strategies. Results show that while consumption patterns vary, all diaries indicate that users’ ability to navigate the news landscape in a way that fulfils their needs is influenced by news sources; platform reliability and verification; sharing activity; and engagement with news.

scholarly journals The Negative Role of Social Media to Create Anxiety in University Students Amidst COVID-19

2021 ◽  
Vol VI (I) ◽  
pp. 254-263
Author(s):  
Humaira Irfan
Keyword(s):  
Social Media ◽  
University Students ◽  
Qualitative Data ◽  
Social Innovation ◽  
Public University ◽  
The Social ◽  
Social Media Platforms ◽  
Negative Role ◽  
English Students

The purpose of the study is to explore the negative role of social media on university students mental health amidst digitalized COVID-19 setting that throbs excruciating pain, fear, anxiety, stress and depression. The quantitative and qualitative data were collected from the Department of English students of a public university in Punjab, Pakistan. The findings reveal that students' are engaged daily for 4 hours on social media forums for online chats, information and amusement. The social media platforms strategically create situations to express unrestrained sentiments. The use of cartoons and images reflect students' potential for creativity, criticality and social innovation.

Social Media Usage among University Students: A Study on Selfie and Its Impacts

2013 ◽  
Vol 1 (1) ◽  
pp. 124-132
Author(s):  
Jaslina Mohd Tajuddin ◽  
Nor Azlili Hassan ◽  
Rahilah Ahmad
Keyword(s):  
Social Media ◽  
University Students ◽  
Media Usage ◽  
Media Type ◽  
Technological Convergence ◽  
Empirical Paper ◽  
Negative Impacts ◽  
The Relationship ◽  
Positive Impacts

Objective This study examines the impacts of selfie on university students.Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. 'Selfie' as defined by the Oxford (2013) is a photograph that one has taken of oneself, typically via the smartphone and uploaded to social media website. The term is relatively new to our vernacular however the phenomenon is not an entirely new one. In fact, it has become the "Word of the Year" in 2013. Selfie is a result of technological convergence where it's integrated two or more devices into one platform. Methodology/Technique Two variables have been used to measure impacts; positive and negative impacts. A questionnaire was developed based on previous literatures and a total of 187 respondents participated in this study. Findings The findings disclosed that there are positive impacts of selfie for both genders whereby respondents believe that selfie can increase one's perception and confidence. It is also found that negative impacts for both genders in the areas of wasting time and editing photos before posting to social media. Type of Paper Empirical paper Keywords: Social Media, Selfie, Impacts, University Students

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