Modeling Place

Recent research has shown how new mobile networked environments have added new complexity to the notion of “place”, now considered as an important concept in the context of technology adoption and the usage of mobile technologies, applications and services. The aim of this paper is to propose a new framework to gain insight into the usage behaviour of mobile data services and applications. A model of place was generated, adopting the humanistic geographical perspective as represented by the four “layers of place” introduced by Tuan's theory, which can be served as a sensitizing device in order to interpret and analyse the collected data. The model has been applied on an observational field study which tried to explore, understand and highlight the role of place in the decision of the people to use mobile data services. The model assisted researchers to show that the end users' decision to start using mobile data services has been influenced and triggered by their experience of place. This highlights the value of the proposed new framework of understanding users' interaction with their surrounding environment when adopting new technologies and using mobile data services.

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United States of America

M-Commerce - Advances in Electronic Commerce ◽

10.4018/978-1-59140-315-9.ch013 ◽

2011 ◽

pp. 240-258

Author(s):

Mats Samuelsson ◽

Nikhilesh Dholakia ◽

Sanjeev Sardana

Keyword(s):

United States ◽

United States Of America ◽

New Technologies ◽

Mobile Telephony ◽

Technological Capabilities ◽

Mobile Data ◽

Mobile Data Services ◽

Data Services ◽

Mobile Industry ◽

The U.S

Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types of mobile data services — such as messaging and downloads — had made some headway, the preexisting popularity of PC-based Internet made the U.S. users somewhat resistant to m-commerce offerings that did not match the richness of PC e-commerce. By the mid-2000s, however, network and technological capabilities were in place to usher in rich, new m-commerce offerings in U.S. markets. By taking advantage of new technologies, the U.S. mobile industry had the opportunity to become an innovator in m-commerce offerings.

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The moderating role of self-construal on adoption of mobile data services: An empirical study

2014 International Conference on Information Science, Electronics and Electrical Engineering ◽

10.1109/infoseee.2014.6948184 ◽

2014 ◽

Cited By ~ 1

Author(s):

Aihua Zhang ◽

Mingxing Zheng ◽

Yang Sun ◽

Jing Xu

Keyword(s):

Empirical Study ◽

Mobile Data ◽

Mobile Data Services ◽

Data Services ◽

Self Construal ◽

Moderating Role

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The diffusion of mobile data services and applications: Exploring the role of habit and its antecedents

Telecommunications Policy ◽

10.1016/j.telpol.2011.11.011 ◽

2012 ◽

Vol 36 (1) ◽

pp. 69-81 ◽

Cited By ~ 69

Author(s):

Byoungsoo Kim

Keyword(s):

Mobile Data ◽

Mobile Data Services ◽

Data Services

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Investigating the Role of Attitude in the Adoption of Mobile Data Services

International Journal of E-Services and Mobile Applications ◽

10.4018/ijesma.2014010102 ◽

2014 ◽

Vol 6 (1) ◽

pp. 23-43

Author(s):

Peter Tobbin

Keyword(s):

Technology Acceptance ◽

Structural Equation ◽

Ease Of Use ◽

Perceived Usefulness ◽

Equation Modeling ◽

Perceived Ease Of Use ◽

Mobile Data ◽

Mobile Data Services ◽

Data Services

The present study proposed an extended theory of planned behavior, which includes the attitude construct in its original multidimensional sub groups of cognitive, affective and intention. The author adopted the salient beliefs of Perceived Usefulness and Perceived Ease of Use from Technology Acceptance Model as the antecedents of the cognitive attitude; and Pleasure, and Arousal aspects of emotion as the antecedents of Affective attitude. The extended TPB model was empirically tested using a utilitarian (mobile money) mobile data services. The author analyzed the data using a Structural Equation Modeling (SEM) to evaluate the strength of the relationship between the constructs. The results indicate that the extended TPB provides a satisfactory explanation of the role of attitude in predicting the behavioral intentions of users of mobile data services.

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United States of America

Mobile Computing ◽

10.4018/978-1-60566-054-7.ch109 ◽

2009 ◽

pp. 1331-1343

Author(s):

Mats Samuelsson ◽

Nikhilesh Dholakia ◽

Sanjeev Sardana

Keyword(s):

United States ◽

United States Of America ◽

New Technologies ◽

Mobile Telephony ◽

Technological Capabilities ◽

Mobile Data ◽

Mobile Data Services ◽

Data Services ◽

Mobile Industry ◽

The U.S

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What Drives the Adoption of Mobile Data Services? An Approach from a Value Perspective

Journal of Information Technology ◽

10.1057/jit.2008.28 ◽

2009 ◽

Vol 24 (1) ◽

pp. 35-45 ◽

Cited By ~ 75

Author(s):

Byoungsoo Kim ◽

Ingoo Han

Keyword(s):

Social Values ◽

Age And Gender ◽

Mobile Data ◽

Mobile Data Services ◽

Data Services ◽

A Value ◽

Proposed Model ◽

Adoption Decisions ◽

And Gender

Mobile data services (MDS) are wireless value-added pay-per-use services that have attracted increased attention in recent years. In this paper, a theoretical framework is proposed to investigate key drivers of user behavior in wireless pay-per-use services based on a value perspective. This study examines the role of three evaluation criteria -utilitarian, hedonic, and social values - in adoption decisions. Potential adopters have no direct experience with MDS; thus, they likely conceive value based primarily on indirect experience with it, such as through communication with peers or advertisements. In this study, the influence of members in the social networks and external sources are regarded as the major sources of information in order to capture the role of these factors on the perceptions of value. Additionally, according to the age and gender of potential adopters, changes in the degree to which the antecedents lead to MDS acceptance are examined. The proposed model is empirically tested using survey data collected from 287 potential adopters. The analysis results show that the proposed model, based on the aforementioned view of value, provides a significant explanation of the variance in the level of adoption intention toward MDS. The results of this study indicate that utilitarian and social values dominate adoption decisions, whereas the impact of hedonic value in MDS acceptance is weaker than other values. Information from relevant others and from mass media play a critical role in forming the perceptions of value obtained from the use of MDS. The results also shed light on the moderating effects of age and gender on MDS acceptance. Theoretical and practical implications of this work are discussed.

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