Loyalty Programme and Meta-Services

2017 ◽  
Vol 9 (1) ◽  
pp. 35-56 ◽  
Author(s):  
Pierre-Yves Léo ◽  
Vikrant Janawade ◽  
Jean Philippe
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Model ◽  
Point Of View ◽  
Global Evaluation ◽  
Main Hypothesis ◽  
Airline Alliances ◽  
Airline Alliance ◽  
Loyalty Programme

This research focuses on the customers' perception of loyalty programme offered by networked service providers such as airline alliances. The authors call such services meta-services. Their main hypothesis is that after experiencing meta-services delivered by meta-service providers, consumers synthesise a part of their perceptions in terms of the perceived benefits of the loyalty programme. This assessment will influence the perceived value, satisfaction, and at last behavioural intentions. The authors' point of view is to highlight the determinants of this assessment, including the quality of the proposed services and rewards. A quantitative survey was conducted in an airline alliance context. A structural equation model is tested in order to verify if the hypotheses are acceptable. It also shows how passengers build their global evaluation of a frequent flyer program and how far it influences their future behaviour towards the alliance members.

Loyalty Programme and Meta-Services

2021 ◽  
pp. 1274-1297
Author(s):  
Pierre-Yves Léo ◽  
Vikrant Janawade ◽  
Jean Philippe
Keyword(s):  
Structural Equation ◽  
Service Providers ◽  
Equation Model ◽  
Point Of View ◽  
Global Evaluation ◽  
Main Hypothesis ◽  
Airline Alliances ◽  
Airline Alliance ◽  
Loyalty Programme

This research focuses on the customers' perception of loyalty programme offered by networked service providers such as airline alliances. The authors call such services meta-services. Their main hypothesis is that after experiencing meta-services delivered by meta-service providers, consumers synthesise a part of their perceptions in terms of the perceived benefits of the loyalty programme. This assessment will influence the perceived value, satisfaction, and at last behavioural intentions. The authors' point of view is to highlight the determinants of this assessment, including the quality of the proposed services and rewards. A quantitative survey was conducted in an airline alliance context. A structural equation model is tested in order to verify if the hypotheses are acceptable. It also shows how passengers build their global evaluation of a frequent flyer program and how far it influences their future behaviour towards the alliance members.

Perceived Quality of an Intermediary and Its Relations with Image and Perceived Value

2017 ◽  
pp. 286-316
Author(s):  
Vikrant Janawade
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Airline Alliances ◽  
Perception Of Quality ◽  
Dramatic Shift ◽  
Airline Alliance

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.

Perceived Quality of an Intermediary and Its Relations with Image and Perceived Value

2021 ◽  
pp. 1496-1526
Author(s):  
Vikrant Janawade
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Purchase Decision ◽  
Airline Alliances ◽  
Perception Of Quality ◽  
Dramatic Shift ◽  
Airline Alliance

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.

scholarly journals Customer Satisfaction toward Online Purchasing Services: Evidence from Small & Medium Restaurants

2020 ◽  
Vol 2 (01) ◽  
pp. 1-14
Author(s):  
Carol Y Lu ◽  
Dwi Suhartanto ◽  
Arie Indra Gunawan ◽  
Brendan T Chen
Keyword(s):  
Structural Equation ◽  
Business Performance ◽  
Service Providers ◽  
Perceived Value ◽  
Equation Model ◽  
Online Service ◽  
Quality Of Food ◽  
Purchasing Model ◽  
The Relationship

This study examines shopper satisfaction toward an online purchasing model in small and medium restaurants (SMRs), including the quality of e-service and food, with perceived value as the determinants. For this research purpose, 392 data gathered from online restaurant shoppers in Bandung, Indonesia. This study adopts the Structural Equation Model (PLS) to evaluate shopper satisfaction relations with its determinants as well as consequences. The results uncover that both the quality of e-service and food on shopper satisfaction is essential, and disclose the partial mediation function of perceived value to assess the relationship between both qualities on shopper satisfaction. This study offers a guide to SMR managers to enhance their business performance by focusing on the quality of food, instead of focusing on both the quality of e-service and food. In terms of online service-based businesses, this research implies that the SMRs need to collaborate with reliable online platform service providers.

Multilingualism and Ethnic Prejudice

2021 ◽  
Vol 52 (2) ◽  
pp. 90-100
Author(s):  
Rocco Servidio ◽  
Isabella Giammusso ◽  
Stefano Boca ◽  
Alberto Mirisola
Keyword(s):  
Structural Equation ◽  
Intergroup Contact ◽  
Equation Model ◽  
Point Of View ◽  
Ethnic Prejudice ◽  
Mediating Role ◽  
Positive Attitudes ◽  
The Relationship

Abstract. This study explored the relationship between the ability to talk to others in more than one language and ethnic prejudice, considering the quality and quantity of intergroup contact. A structural equation model analysis was carried out on a sample of 631 Italian citizens. The results showed that multilingualism led to an increase of acceptance of intergroup differences and positive attitudes toward Moroccans and that the quality (but not quantity) of intergroup contact-mediated those relationships. The mediating role of the quality of intergroup contact extends previous results on the relationship between multilingualism and positive attitudes toward ethnic out-groups. These findings are important from a scientific point of view, as they enrich the conditions of the intergroup contact hypothesis.

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

A Study on Consumer Characteristics of Korean consumers' Intention to purchase Luxury Brand

2019 ◽  
Vol 118 (8) ◽  
pp. 420-430
Author(s):  
Ji-Hun Lee ◽  
Bok-Hyun Moon ◽  
Mi-Sook Yang
Keyword(s):  
Structural Equation ◽  
Service System ◽  
Equation Model ◽  
Pricing Strategy ◽  
Luxury Brands ◽  
Negative Image ◽  
Intention To Purchase ◽  
Characteristics Analysis ◽  
Changing Times

This study aims to suggest marketing implications for the success of the luxury brands in the market.Questionnaire was conducted for 360 consumers interested in purchasing luxury goods. The collected data were verified for the appropriateness of the structural equation model and the causation of each concept.luxury brands should put more effort to improve the quality and type of products through various consumer characteristics analysis, and build a pricing strategy to match consumer characteristics with various pricing systems and payment methods. In addition, it is necessary to pay more attention to setting the service system worthy of their luxury images so that the service system can also take the luxury image. What's more, since most luxury consumers are those who value their personality and image rather than cost, so they should do their best at each step so as not to give the negative image of the company to the eyes of the consumers until the end. And it needs to continue their research for enhanced quality of the products and manage the image to sustain the image of the company over time, and make efforts to understand the way of expressing the changing images in step with the changing times and read the cultural trend.

scholarly journals The Effect of the Acculturation of Chinese Immigrants on Tourist Satisfaction and Quality of Life

2021 ◽  
Vol 13 (4) ◽  
pp. 1770
Author(s):  
Taeyoung Cho ◽  
Taesoo Cho ◽  
Hao Zhang
Keyword(s):  
Quality Of Life ◽  
Cultural Change ◽  
Cultural Adaptation ◽  
Structural Equation ◽  
Chinese Immigrants ◽  
Well Being ◽  
Equation Model ◽  
Subjective Well Being ◽  
Tourist Satisfaction

Given the rapidly increasing number of foreign nationals migrating to Korea, this study investigates the relationship between cultural adaptation, tourist satisfaction, and quality of life among Chinese immigrants in Korea. A questionnaire survey was conducted among 344 Chinese immigrants in Korea who visited Gyeongju, where Korean World Heritage sites and modern tourist facilities coexist. A structural equation model was used to verify the hypothesis and indicated that cultural assimilation and cultural separation had a significant effect on tourist satisfaction, whereas cultural integration and cultural change did not have any statistically significant effect on tourist satisfaction. Additionally, tourist satisfaction had a significant effect on quality of life (in terms of subjective well-being and psychological well-being). The results of this study can function as a reference for improving Chinese immigrants’ cultural adaptation, tourist satisfaction, and quality of life.

scholarly journals Structural Equation Model for Evaluating Factors Affecting Quality of Social Infrastructure Projects

2018 ◽  
Vol 10 (5) ◽  
pp. 1415 ◽  
Author(s):  
Shahid Hussain ◽  
Zhu Fangwei ◽  
Ahmed Siddiqi ◽  
Zaigham Ali ◽  
Muhammad Shabbir
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Infrastructure Projects ◽  
Social Infrastructure ◽  
Factors Affecting
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