Coordination Contracts of Dual-Channel Supply Chain Considering Advertising Cooperation

2021 ◽  
Vol 14 (1) ◽  
pp. 55-89
Author(s):  
Xue-Mei Zhang ◽  
Ying-Ying Li ◽  
Zhi Liu ◽  
Qian-Wen Li
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Marketing Channel ◽  
Coordination Mechanism ◽  
Optimal Decision ◽  
Supply Chain System ◽  
Chain System ◽  
Dual Channel ◽  
Dual Channel Supply Chain ◽  
The Impact

To study the impact of advertising cooperation on the decisions of dual-channel supply chain, a dual-channel supply chain system consisting of a single manufacturer and a single retailer is considered. The manufacturer can sell products to customers either through a direct marketing channel or through a traditional retail channel. This paper analyses the level of advertising investment and supply chain profits of centralized and decentralized dual-channel supply chains based on a Stackelberg game. Then, the decision models of dual-channel supply chain under different contracts are constructed, and how manufacturers can optimize the profits of both sides through an effective coordination mechanism is analyzed. The research results show that the improved advertising costs and revenue sharing contract can perfectly coordinate the dual-channel supply chain system. Numerical experiments illustrate the impacts of parameters on the optimal decision results.

scholarly journals Study on Emission Reduction Strategies of Dual-Channel Supply Chain Considering Green Finance

2021 ◽  
Vol 9 ◽  
Author(s):  
Cheng Che ◽  
Yi Chen ◽  
Xiaoguang Zhang ◽  
Liangyan Zhao ◽  
Peng Guo ◽  
...  
Keyword(s):  
Supply Chain ◽  
Emission Reduction ◽  
Stackelberg Game ◽  
Chain Model ◽  
Carbon Trading ◽  
Dual Channel ◽  
Green Finance ◽  
Emission Reduction Strategies ◽  
Dual Channel Supply Chain ◽  
The Impact

As a weapon for economic development, green finance plays an important supporting and promoting role in the economic recovery and transformation of enterprises in the post-epidemic era. By constructing a dual-channel supply chain model, this paper considers two situations in which manufacturers participate in carbon trading and green finance loans, and uses Stackelberg game to study the impact of different situations on participants’ profits and emission reduction decisions. The results show that: under the carbon trading mechanism, the carbon emission reduction level of the manufacturer is inversely proportional to the relevant price, and the demand and profit of the two channels increase with the increase in emission reduction; when carbon trading and green financial loans are carried out at the same time, participants have lower profits, but with the increase in emission reductions, it is still a growing trend.

scholarly journals Pricing Strategies in Dual-Channel Supply Chain with a Fair Caring Retailer

Complexity ◽  
2019 ◽  
Vol 2019 ◽  
pp. 1-23 ◽  
Author(s):  
Lufeng Dai ◽  
Xifu Wang ◽  
Xiaoguang Liu ◽  
Lai Wei
Keyword(s):  
Supply Chain ◽  
Stackelberg Game ◽  
Pricing Strategy ◽  
Pricing Strategies ◽  
Equilibrium Solutions ◽  
Channel Competition ◽  
Dual Channel ◽  
Fairness Concerns ◽  
Dual Channel Supply Chain ◽  
The Impact

Manufacturers add online direct channels that inevitably engage in channel competition with offline retail channels. Since price is an important factor in consumers' choice of purchasing channel, pricing strategy has become a popular topic for research on dual-channel competition and coordination. In contrast to previous research on pricing strategies based on the full rationality of members, we focus on the impact of retailers' fairness concerns on pricing strategies. In this study, the hybrid dual-channel supply chain consists of one manufacturer with a direct channel who acts as the leader and a retailer who acts as the follower. First, we use the Stackelberg game approach to determine the equilibrium pricing strategy for a fair caring retailer. Simultaneously, we consider a centralized dual-channel supply chain as the benchmark for a comparative analysis of the efficiency of a decentralized supply chain. Furthermore, we study pricing strategies when the retailer has fairness concerns and determine the complete equilibrium solutions for different ranges of the parameters representing cross-price sensitivity and fairness. Finally, through numerical experiments, the pricing strategies, the profit and utility of the manufacturer and retailer, and the channel efficiency of the supply chain are compared and analysed for two scenarios. We find that fairness concerns reduce the manufacturer's profits, while for the most part, the retailers’ profit can be improved; however, the supply chain cannot achieve complete coordination.

scholarly journals Warranty Decision Model and Remanufacturing Coordination Mechanism in Closed-Loop Supply Chain: View from a Consumer Behavior Perspective

2018 ◽  
Vol 10 (12) ◽  
pp. 4738 ◽  
Author(s):  
Xiaodong Zhu ◽  
Lingfei Yu ◽  
Ji Zhang ◽  
Chenliang Li ◽  
Yizhao Zhao
Keyword(s):  
Supply Chain ◽  
Decision Model ◽  
Closed Loop ◽  
Stackelberg Game ◽  
Coordination Mechanism ◽  
Market Demand ◽  
Supply Chain System ◽  
Closed Loop Supply Chain ◽  
Chain System ◽  
Warranty Service

The remanufacturing warranty strategy has become an effective mechanism for reducing consumer risk and stimulating market demand in closed-loop supply chain management. Based on the characteristics of consumers’ behavior of purchase decisions, this paper studies the warranty decision model of remanufacturing closed-loop supply chain under the Stackelberg game model. The present study discussed and compared the decision variables, including remanufacturing product pricing, extended warranty service pricing, warranty period and supply chain system profit. The research shows that consumers’ decision-making significantly affirms the dual marginalization effect of the supply chain system while significantly affecting the supply chain warranty decision; the improved revenue sharing contract and the two charge contracts respectively coordinates the manufacturer-led and retail-oriented closed-loop supply chain system, which effectively implements the Pareto improvement of the closed-loop supply chain system with warranty services. In the present study, the model is verified and analyzed by numerical simulation.

Optimal Independent Pricing Strategies of Dual-Channel Supply Chain Based on Risk-Aversion Attitudes

2018 ◽  
Vol 35 (02) ◽  
pp. 1840004 ◽  
Author(s):  
Zheng Liu ◽  
Qi Xu ◽  
Kun Yang
Keyword(s):  
Supply Chain ◽  
Risk Aversion ◽  
Risk Attitude ◽  
Substitution Effect ◽  
Pricing Strategies ◽  
Supply Chain System ◽  
Dual Channel ◽  
Dual Channel Supply Chain ◽  
The Impact ◽  
Independent Model

Dual-channel supply chain system, channel optimization is influenced by channel attitude toward risk, in which risk is classified as general risk and interruption risk. To consider lead time may bring out supply conflicts, substitution effect of online channel and ratio of promotional cost are introduced and an independent model is developed. Based on that, the impact of interruption risk under risk-aversion attitude on both channels is further studied. Finally, it is proved how the risk attitude influences pricing and profit strategy.

scholarly journals Pricing decision of a dual-channel supply chain with different payment, corporate social responsibility and service level

2021 ◽  
Author(s):  
Baogui Xin ◽  
Le Zhang ◽  
Lei Xie
Keyword(s):  
Supply Chain ◽  
Interest Rate ◽  
Supply Chains ◽  
Stackelberg Game ◽  
Service Level ◽  
Optimal Decision ◽  
Payment Methods ◽  
Dual Channel ◽  
Pricing Decision ◽  
Dual Channel Supply Chain

Strategies such as price, CSR, and service have an important impact on enterprises and supply chains. This paper proposes a two-echelon dual-channel supply chain composed of a manufacturer and a retailer. Considering the product pricing, CSR level, and service level in the supply chain, this paper employs the Stackelberg game to depict supply chain participants' optimal decisions and analyze the influence of explanatory variables on the optimal decision with retailer's payment methods. The results state that market share, service level, CSR, and financing interest rate significantly impact the pricing decision of all participants in the supply chain. In addition, strategies of CSR level and service level are also affected by the discount rate of advance payment, financing interest rate, return on investment, and opportunity cost rate. This paper incorporates CSR and service level into the objective function, considers a variety of retailers' payment methods, enriches the supply chain's pricing model, and is of great value to scientific decision-making of enterprises and sustainable development of supply chains.

Pricing and Inventory Strategy of Dual-channel Supply Chain under Random Demand and Retailer's Capital Constraint

2015 ◽  
Vol 9 (1) ◽  
pp. 30-46 ◽  
Author(s):  
Hehua Fan ◽  
Yongwei Zhou
Keyword(s):  
Supply Chain ◽  
Demand Uncertainty ◽  
Distribution Channels ◽  
Optimal Pricing ◽  
Supply Chain System ◽  
Profit Model ◽  
Chain System ◽  
Dual Channel ◽  
Inventory Strategy ◽  
Dual Channel Supply Chain

A dual-channel supply chain system composed of one manufacturer and one retailer is considered in this paper, which existed uncertainty demands in both distribution channels and capital constraint on retailer. It set up the profit model of manufacturer dominated dual-channel supply chain system, studied to the optimal pricing and inventory strategies of decentralized and centralized supply chain, obtained the optimal pricing and inventory strategy of the two kinds of supply chain system. The analysis to the optimal solution indicated that the demand uncertainty of two distribution channels, deferred-payment rate etc, are all have certain influence relation on the pricing strategies of manufacturer and retailer. Numerical experiment has showed the effectiveness of the conclusions.

scholarly journals The Entropy Complexity of an Asymmetric Dual-Channel Supply Chain with Probabilistic Selling

Entropy ◽  
2018 ◽  
Vol 20 (7) ◽  
pp. 543 ◽  
Author(s):  
Yimin Huang ◽  
Qiuxiang Li
Keyword(s):  
Supply Chain ◽  
Stable State ◽  
Channel Structure ◽  
Flip Bifurcation ◽  
Supply Chain System ◽  
Chain System ◽  
Dual Channel ◽  
Decision Variables ◽  
The Stability ◽  
Dual Channel Supply Chain

Considering consumers’ attitudes to risks for probabilistic products and probabilistic selling, this paper develops a dynamic Stackelberg game model of the supply chain considering the asymmetric dual-channel structure. Based on entropy theory and dynamic theory, we analyze and simulate the influences of decision variables and parameters on the stability and entropy of asymmetric dual-channel supply chain systems using bifurcation, entropy diagram, the parameter plot basin, attractor, etc. The results show that decision variables and parameters have great impacts on the stability of asymmetric dual-channel supply chains; the supply chain system will enter chaos through flip bifurcation or Neimark–Sacker bifurcation with the increase of the system entropy, and thus the system is more complex and falls into a chaotic state, with its entropy increased. The stability of the system can become robust with the increase of the probability that product a becomes a probabilistic product, and it weakens with the increase of the risk preference of customers for probabilistic products and the relative bargaining power of the retailer. A manufacturer using the direct selling channel may obtain greater profit than one using traditional selling channels. Using the method of parameter adjustment and feedback control, the entropy of the supply chain system will decline, and the supply chain system will fall into a stable state. Therefore, in the actual market of probabilistic selling, the manufacturers and retailers should pay attention to the parameters and adjustment speed of prices and ensure the stability of the game process and the orderliness of the dual-channel supply chain.

Research on the Coordination Mechanism of the Products Double Channel Supply Chain

2014 ◽  
Vol 644-650 ◽  
pp. 5494-5497
Author(s):  
Ya Shuang Wu ◽  
Shou Wen Ji ◽  
Yong Hai You
Keyword(s):  
Supply Chain ◽  
Rapid Development ◽  
Direct Marketing ◽  
Marketing Channel ◽  
Coordination Mechanism ◽  
Channel Conflict ◽  
Dual Channel ◽  
Channel Mode ◽  
Major Factors ◽  
Dual Channel Supply Chain

With the rapid development of the e-commerce, dairy enterprises have constructed the Internet direct marketing channel to expand the market and improve competiveness. Based on the dairy dual-channel supply chain as the research object, the paper firstly summarizes the characteristics and applicable scopes of the separated channel mode, hybrid channel mode, bricks and clicks mode, integration channel mode. Then, analyze the channel conflict types and the major factors. Finally, the paper discussed the price strategy, product strategy and channel strategy to coordinate the conflict.

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