Emoji in Advertising

2017 ◽  
Vol 1 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Marcel Danesi
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Mobile Devices ◽  
Digital Communications ◽  
Universal Language ◽  
Field Laboratory

Emoji have become an ipso facto universal language that fit in perfectly with informal routine digital communications, especially on mobile devices and on social media. Marketers and advertisers have taken notice of this communicative phenomenon and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly effective? Almost no study exists to examine this question. This article thus has a two-fold purpose. First, it looks at the use of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed effective. The overall conclusion is that effectiveness relates to the increase in interpretations, or connotations, that emoji ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is heading and what it entails more broadly for communication.

Emoji in Advertising

2021 ◽  
pp. 954-967
Author(s):  
Marcel Danesi
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Mobile Devices ◽  
Digital Communications ◽  
Universal Language ◽  
Field Laboratory

Emoji have become an ipso facto universal language that fit in perfectly with informal routine digital communications, especially on mobile devices and on social media. Marketers and advertisers have taken notice of this communicative phenomenon and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly effective? Almost no study exists to examine this question. This article thus has a two-fold purpose. First, it looks at the use of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed effective. The overall conclusion is that effectiveness relates to the increase in interpretations, or connotations, that emoji ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is heading and what it entails more broadly for communication.

Do doctors care? Validating a tool for the assessment of health information security in Spanish-speaking countries (Preprint)

2020 ◽  
Author(s):  
Jorge Andres Delgado-Ron ◽  
Daniel Simancas-Racines
Keyword(s):  
Social Media ◽  
Information Security ◽  
Mobile Devices ◽  
Media Use ◽  
Medical Doctors ◽  
Spanish Translation ◽  
Social Media Use ◽  
Attitudes And Practices ◽  
Human Aspects ◽  
Password Management

BACKGROUND Healthcare has increased its use of information technology over the last few years. A trend followed higher usage of Electronic Health Record in low-and-middle-income countries where doctors use non-medical applications and websites for healthcare-related tasks. Information security awareness and practices are essential to reduce the risk of breaches. OBJECTIVE To assess the internal reliability of the Spanish translation of three areas of the Human Aspects of Information Security Questionnaire (HAIS-Q), and to assess the knowledge, attitudes, and practices of medical doctors around information security. METHODS This is a cross-sectional descriptive study designed as a questionnaire-based. We used focus areas (Password management, social media use, and mobile devices use) from the Human Aspects of Information Security Questionnaire (HAIS-Q). Medical doctors in Ecuador answered an online survey between December 2017 and January 2018. RESULTS A total of 434 health professionals (response rate: 0.65) completed all the questions in our study. Scores were 37.4 (SD 5.9) for Password Management, 35.4 (SD 5.0) for Social Media Use and 35.9 (SD 5.7) for Mobile Devices. Cronbach’s alpha coefficient (α) was 0.78 (95% CI: 0.75, 0.81) for password management, 0.73 (95%CI: 0.69, 0.77) for mobile devices and 0.77 (95% CI: 0.73, 0.78) for Social Media Use. CONCLUSIONS Our study shows that three components of the Spanish translation of the HAIS-Q questionnaire were internally reliable when applied in medical doctors. Medical doctors with eagerness to receive infosec training scored higher in social media use and mobile device use categories.

scholarly journals Building Standardized and Secure Mobile Health Services Based on Social Media

Electronics ◽  
2020 ◽  
Vol 9 (12) ◽  
pp. 2208
Author(s):  
Jesús D. Trigo ◽  
Óscar J. Rubio ◽  
Miguel Martínez-Espronceda ◽  
Álvaro Alesanco ◽  
José García ◽  
...  
Keyword(s):  
Social Media ◽  
Mobile Devices ◽  
Mobile Health ◽  
Healthcare Services ◽  
Small Scale ◽  
Proof Of Concept ◽  
Privacy And Security ◽  
Health Level 7 ◽  
Information Embedding ◽  
Android Applications

Mobile devices and social media have been used to create empowering healthcare services. However, privacy and security concerns remain. Furthermore, the integration of interoperability biomedical standards is a strategic feature. Thus, the objective of this paper is to build enhanced healthcare services by merging all these components. Methodologically, the current mobile health telemonitoring architectures and their limitations are described, leading to the identification of new potentialities for a novel architecture. As a result, a standardized, secure/private, social-media-based mobile health architecture has been proposed and discussed. Additionally, a technical proof-of-concept (two Android applications) has been developed by selecting a social media (Twitter), a security envelope (open Pretty Good Privacy (openPGP)), a standard (Health Level 7 (HL7)) and an information-embedding algorithm (modifying the transparency channel, with two versions). The tests performed included a small-scale and a boundary scenario. For the former, two sizes of images were tested; for the latter, the two versions of the embedding algorithm were tested. The results show that the system is fast enough (less than 1 s) for most mHealth telemonitoring services. The architecture provides users with friendly (images shared via social media), straightforward (fast and inexpensive), secure/private and interoperable mHealth services.

scholarly journals Improving Neurosurgery education using Social-Media Case-based discussions: A Pilot Study

2021 ◽  
pp. 100103
Author(s):  
Nicola Newall ◽  
Brandon G. Smith ◽  
Oliver Burton ◽  
Aswin Chari ◽  
Angelos G. Kolias ◽  
...  
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Case Based

What’s Your 2%? A Pilot Study for Encouraging Physical Activity Using Persuasive Video and Social Media

2014 ◽  
pp. 43-55 ◽  
Author(s):  
Drew Clinkenbeard ◽  
Jennifer Clinkenbeard ◽  
Guillaume Faddoul ◽  
Heejung Kang ◽  
Sean Mayes ◽  
...  
Keyword(s):  
Physical Activity ◽  
Social Media ◽  
Pilot Study

Benefit of social media on patient engagement and satisfaction: Results of a 9-month, qualitative pilot study using Facebook

Surgery ◽  
2018 ◽  
Vol 163 (3) ◽  
pp. 565-570 ◽  
Author(s):  
Vikrom K. Dhar ◽  
Young Kim ◽  
Justin T. Graff ◽  
Andrew D. Jung ◽  
Jennifer Garrett ◽  
...  
Keyword(s):  
Social Media ◽  
Pilot Study ◽  
Patient Engagement

scholarly journals Digital Dance Criticism: Screens as Choreographic Apparatus

2019 ◽  
Vol 10 ◽  
Author(s):  
Kate Mattingly
Keyword(s):  
Social Media ◽  
Black Women ◽  
Mobile Devices ◽  
Digital Technologies ◽  
Symbiotic Relationships ◽  
Media Professional ◽  
Professional Dance ◽  
Contemporary Performance ◽  
Print Publications

Prior to the introduction of websites and social media, professional dance criticism circulated through print publications: newspapers, magazines, and journals. This article examines the current proliferation of screens as platforms for criticism and how they—mobile devices, laptops, televisions, and computers—shift the frameworks that writers and readerships use to engage with dance. I use the concept of a choreographic apparatus to show how digital technologies generate symbiotic relationships between online contexts and contemporary performance. By focusing on three sites—thINKingDANCE, On the Boards TV, and Amara Tabor-Smith’s House/Full of Black Women—I analyze how these platforms challenge widespread assumptions about the disappearance of dance critics.

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