What’s Your 2%? A Pilot Study for Encouraging Physical Activity Using Persuasive Video and Social Media

Author(s):  
Drew Clinkenbeard ◽  
Jennifer Clinkenbeard ◽  
Guillaume Faddoul ◽  
Heejung Kang ◽  
Sean Mayes ◽  
...  
2019 ◽  
Vol 51 (Supplement) ◽  
pp. 173
Author(s):  
Zachary C. Pope ◽  
Daheia J. Barr-Anderson ◽  
Beth A. Lewis ◽  
Mark A. Pereira ◽  
Zan Gao

2015 ◽  
Vol 39 (2) ◽  
pp. 132-143
Author(s):  
Rebecca M. Achen

The purpose of this pilot study was to examine students' use of the campus recreation center and their engagement with the center's social media accounts as a basis for future research. A survey was completed by 257 students in an undergraduate health course. The respondents were 38% female and 61% male, and 29% freshmen, 44% sophomores, 18% juniors, and 7% seniors. Results indicated that while the majority of students use Facebook and Twitter, most of them do not follow the center's accounts. However, students who participated in the least popular activities at the center were more likely to follow and interact with the center's social media. Potentially, students do not want to connect with the recreation center on social media and managers should shift resources to a different marketing strategy, or managers need to engage in a campaign to increase students' awareness of the center's accounts.


1997 ◽  
Vol 13 (3) ◽  
pp. 195-205 ◽  
Author(s):  
Marit Sorensen

Adherence to lifestyle changes - beginning to exercise, for example - is assumed to be mediated by self-referent thoughts. This paper describes a pilot study and three studies conducted to develop and validate a questionnaire for adults to determine their self-perceptions related to health-oriented exercise. The pilot study identified items pertinent to the domains considered important in this context, and began the process of selecting items. Study 2 examined the factor structure, reduced the number of items, determined the internal consistency of the factors, and explored the discriminative validity of the questionnaire as to physical activity level and gender. Four factors with a total of 24 items were accepted, measuring mastery of exercise, body perception, social comfort/discomfort in the exercise setting, and perception of fitness. All subscales had acceptable internal consistencies. Preliminary validity was demonstrated by confirming hypothesized differences in scores as to gender, age, and physical activity level. The third study examined and demonstrated convergent validity with similar existing subscales. The fourth study examined an English-language version of the questionnaire, confirming the existence of the factors and providing preliminary psychometric evidence of the viability of the questionnaire.


2014 ◽  
Author(s):  
Melanie Brucks ◽  
Peter R. Giaccobi ◽  
Matthias R. Mehl

2021 ◽  
pp. 100103
Author(s):  
Nicola Newall ◽  
Brandon G. Smith ◽  
Oliver Burton ◽  
Aswin Chari ◽  
Angelos G. Kolias ◽  
...  
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