The Mobile Phone Telecommunications Service Sector in China

2007 ◽  
Vol 3 (4) ◽  
pp. 19-38 ◽  
Author(s):  
Michelle W.L. Fong
Keyword(s):  
Mobile Phone ◽  
Service Sector

scholarly journals Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan)

2017 ◽  
Vol 7 (1) ◽  
Author(s):  
Hafiz Muhammad Wasif Rasheed ◽  
Muhammad Khalid Anser
Keyword(s):  
Mobile Phone ◽  
Brand Loyalty ◽  
Service Sector ◽  
General Purpose ◽  
Survey Method ◽  
Factors Affecting ◽  
Consumer Markets ◽  
Relationship Of ◽  
Self Administered Questionnaire

Brands are the key to sales increase in consumer markets. They make a relationship between the consumers and the company. Brand loyalty is a consumer’s preference to purchase a particular product or service at first or repeatedly in a competitive market. The general purpose of this study is to investigate the factors leading to brand loyalty in service sector. Specifically, we are concerned to observe the factors affecting brand loyalty in mobile phone purchasing in Bahawalpur, Pakistan. The sample size of 150 is taken through convenient sampling method. The survey method is used to collect the data from the respondents through self-administered questionnaire. The regression analysis approved the significant positive relationship of the proposed factors with brand loyalty. 

Mobile phones without guarantees: The promises of technology and the contingencies of culture

2011 ◽  
Vol 13 (3) ◽  
pp. 471-485 ◽  
Author(s):  
Cara Wallis
Keyword(s):  
Developing Countries ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Service Sector ◽  
Labor Relations ◽  
Cultural Factors ◽  
Power Relationships ◽  
Migrant Women ◽  
Urban Migrant ◽  
Patriarchal Power

The mobile phone’s global diffusion has generated hope in its ability to enable individuals in developing countries to increase their income and life opportunities. However, numerous socio-cultural factors contribute to the outcomes of technology in diverse contexts. This article uses Alcoff’s (2006) theory of positionality and the notion of socio-techno practices to examine mobile phones and the labor relations of young rural-to-urban migrant women working in the low-level service sector in Beijing. This study argues that the women’s gender, age, class, and rural origin produce particular constraints on their ability to generate higher income and find better jobs. It also reveals that some employers use mobile phones for surveillance of employees, which was not likely before since most migrant women do not have landlines. This article shows that as much as the mobile phone is a liberatory and equalizing technology, it can also reinforce rather than upset patriarchal power relationships.

The Mobile Phone Telecommunications Service Sector in China

2009 ◽  
pp. 1312-1330 ◽  
Author(s):  
Michelle W.L. Fong
Keyword(s):  
Mobile Phone ◽  
Policy Maker ◽  
Service Sector ◽  
New Technologies ◽  
Foreign Investor ◽  
Teaching Cases

Technology leapfrogging by a late adopter of technologies means skipping intermediate technologies and adopting the latest technologies. In this way, this late adopter would be exposed to unprecedented opportunities offered by the new technologies. This case study focuses on China’s attempt at leapfrogging to mobile phone telecommunications technology. It provides a description of the underlying forces involved in shaping and influencing this leapfrogging attempt. Students or readers are encouraged to analyse this case from their contextual perspective—may it be from the standpoint of a competing country, foreign investor, competing marketing corporation, policy maker, or consumer. Instructors of teaching cases may perhaps consider assigning different roles to students in discussing this case within a group.

scholarly journals DOES VALUE CO-CREATION IMPACTS CUSTOMER LOYALTY AND REPURCHASE INTENTION ?

2019 ◽  
Vol 15 (1) ◽  
pp. 1-18
Author(s):  
Reema Frooghi ◽  
Keyword(s):  
Customer Satisfaction ◽  
Path Analysis ◽  
Mobile Phone ◽  
Customer Loyalty ◽  
Service Sector ◽  
Age Groups ◽  
Geographic Area ◽  
Repurchase Intention ◽  
Telecommunication Sector ◽  
Customer Trust

The study conducted is focused towards analyzing the association between value co-creation and its association towards customer satisfaction and ultimately customer loyalty driving towards customer’s repurchase intention. The investigation is carried out among the young mobile phone users, the respondents being from the Private Universities of Karachi. The research utilizes path analysis to test the hypotheses and achieve the objectives of the research conducted. In total, 172 completed and usable questionnaires were received from respondents comprising of young university going mobile phone users. Convenience sampling was used selection of the sample. The results achieve via path analysis revealed that Customer Perceived Vale and Customer Trust positively impacts Co-creation of Value which results towards Customer Satisfaction and Customer Loyalty and ultimately customers repurchase intention. This research contributes signifi cantly towards developing strategies for increasing satisfaction and loyalty pattern of the customer within the telecommunication industry of the country. This conducted research can further be replicated within other service sectors and also other age groups residing in the same service sector. The research conducted delivers an inimitable perspective of Value Co-creation in Pakistan Telecommunication sector which has been not much covered in the given geographic area. The model can be further used in understanding the consumer behavior in other service sector and also it can be applied on other age groups.

Correlating Personality and Actual Phone Usage

2014 ◽  
Vol 35 (3) ◽  
pp. 158-165 ◽  
Author(s):  
Christian Montag ◽  
Konrad Błaszkiewicz ◽  
Bernd Lachmann ◽  
Ionut Andone ◽  
Rayna Sariyska ◽  
...  
Keyword(s):  
Big Data ◽  
Social Network ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Self Report ◽  
Psychological Variables ◽  
New Approach ◽  
Report Data ◽  
Self Report Data ◽  
Voice Calls

In the present study we link self-report-data on personality to behavior recorded on the mobile phone. This new approach from Psychoinformatics collects data from humans in everyday life. It demonstrates the fruitful collaboration between psychology and computer science, combining Big Data with psychological variables. Given the large number of variables, which can be tracked on a smartphone, the present study focuses on the traditional features of mobile phones – namely incoming and outgoing calls and SMS. We observed N = 49 participants with respect to the telephone/SMS usage via our custom developed mobile phone app for 5 weeks. Extraversion was positively associated with nearly all related telephone call variables. In particular, Extraverts directly reach out to their social network via voice calls.

A Situational Analysis of Mobile-Phone Snatching In Karachi

2011 ◽  
Author(s):  
Syed Khurram Mehdi ◽  
Rana Saba Sultan
Keyword(s):  
Mobile Phone ◽  
Situational Analysis

Evaluating preferences for mobile phone features

2006 ◽  
Author(s):  
Naomi F. Glasscock ◽  
Michael S. Wogalter
Keyword(s):  
Mobile Phone
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