scholarly journals Social Cognitive Theory in Mobile Banking Innovations

2011 ◽  
Vol 7 (1) ◽  
pp. 39-51 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Cognitive Theory ◽  
Conceptual Model ◽  
Entrepreneurial Orientation ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Theoretical Framework ◽  
Outcome Expectancy ◽  
Mobile Banking ◽  
Intention To Adopt ◽  
The Media

This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile banking. The conceptual model is tested in a sample of Australian youths and the analysis supports a portion of the proposed conceptual model. The findings support the link between the media and an individual’s entrepreneurial orientation with their intention to adopt mobile banking. The paper demonstrates how social cognitive theory is a useful foundation to understand the external and internal stimuli that influence an individual’s desire to adopt mobile banking.

scholarly journals Social Cognitive Theory in Mobile Banking Innovations

2012 ◽  
pp. 42-55
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Cognitive Theory ◽  
Conceptual Model ◽  
Entrepreneurial Orientation ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Theoretical Framework ◽  
Outcome Expectancy ◽  
Mobile Banking ◽  
Intention To Adopt ◽  
The Media

This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile banking. The conceptual model is tested in a sample of Australian youths and the analysis supports a portion of the proposed conceptual model. The findings support the link between the media and an individual’s entrepreneurial orientation with their intention to adopt mobile banking. The paper demonstrates how social cognitive theory is a useful foundation to understand the external and internal stimuli that influence an individual’s desire to adopt mobile banking.

scholarly journals Mobile Banking in the Youth Market

2013 ◽  
pp. 112-126
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Cognitive Theory ◽  
Conceptual Model ◽  
Technological Innovation ◽  
Entrepreneurial Orientation ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Outcome Expectancy ◽  
Mobile Banking ◽  
Intention To Adopt ◽  
The Media

Mobile banking is a technological innovation that is changing the way business is conducted. One of the most entrepreneurial and learning orientated segments of the population is the youth market. The purpose of this chapter is to examine the behavior Australian youths have towards mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile banking. The conceptual model is tested in a sample of Australian youths and the analysis supports a portion of the proposed conceptual model. The findings support the link between the media and an individual’s entrepreneurial orientation with their intention to adopt mobile banking. The chapter highlights how social cognitive theory is a useful foundation to understand an individual’s desire to adopt mobile banking.

Exploring Behaviors and Perceptions Affecting the Adoption of Cloud Computing

2013 ◽  
Vol 4 (3) ◽  
pp. 51-68
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Social Cognitive Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Belief System ◽  
Technological Innovations ◽  
Intention To Adopt ◽  
Computing Services ◽  
Cloud Computing Services

Cloud computing is a technological innovation that has been marketed to consumers as a revolution in the way people store and communicate data information. This paper extends previous research on technology adoption behavior of individuals by focusing on the role of e-business entrepreneurs in facilitating cloud computing services. As there are a number of technology adoption theories that can explain the process, this paper reviews the major innovation theories but focuses on social cognitive theory for its theoretical framework. Social cognitive theory is identified in this paper as being the most appropriate theoretical lens to understand e-business entrepreneurship as it focuses on social learning, which is an important determinant of a person adopting cloud computing services. A theoretical framework is developed based on social cognitive theory, which focuses on the role of mobile marketing, a person’s emotions and belief system on their intention to adopt cloud computing services. The findings from this paper may help to bridge the gap between practical usages of new technological innovations like cloud computing services with the impact of e-business strategies on a person’s behavior. This paper also has a number of managerial implications for technology marketers that include focusing on a person’s emotions and belief system on their intention to adopt e-business technologies. Future research avenues for technology marketers of cloud computing services are stated in the paper that highlight the importance of facilitating e-business entrepreneurs to further develop mobile technological innovations.

Undergraduates' Intentions to Take a Second Language Proficiency Test: A Comparison of Predictions from the Theory of Planned Behavior and Social Cognitive Theory

2010 ◽  
Vol 106 (3) ◽  
pp. 798-810 ◽  
Author(s):  
Bih-Jiau Lin ◽  
Wen-Bin Chiou
Keyword(s):  
College Students ◽  
Theory Of Planned Behavior ◽  
Social Cognitive Theory ◽  
Planned Behavior ◽  
Proficiency Test ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
English Proficiency ◽  
Outcome Expectancy ◽  
General English Proficiency Test

English competency has become essential for obtaining a better job or succeeding in higher education in Taiwan. Thus, passing the General English Proficiency Test is important for college students in Taiwan. The current study applied Ajzen's theory of planned behavior and the notions of outcome expectancy and self-efficacy from Bandura's social cognitive theory to investigate college students' intentions to take the General English Proficiency Test. The formal sample consisted of 425 undergraduates (217 women, 208 men; M age = 19.5 yr., SD = 1.3). The theory of planned behavior showed greater predictive ability ( R2 = 33%) of intention than the social cognitive theory ( R2 = 7%) in regression analysis and made a unique contribution to prediction of actual test-taking behavior one year later in logistic regression. Within-model analyses indicated that subjective norm in theory of planned behavior and outcome expectancy in social cognitive theory are crucial factors in predicting intention. Implications for enhancing undergraduates' intentions to take the English proficiency test are discussed.

Older Adults’ Exercise Behavior: Roles of Selected Constructs of Social-Cognitive Theory

2007 ◽  
Vol 15 (2) ◽  
pp. 206-218 ◽  
Author(s):  
M. Renée Umstattd ◽  
Jeffrey Hallam
Keyword(s):  
Older Adults ◽  
Social Cognitive Theory ◽  
Self Efficacy ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Self Regulation ◽  
Exercise Behavior ◽  
Outcome Expectancy ◽  
Regular Exercise ◽  
Exercise Interventions

Exercise is consistently related to physical and psychological health benefits in older adults. Bandura’s social-cognitive theory (SCT) is one theoretical perspective on understanding and predicting exercise behavior. Thus, the authors examined whether three SCT variables—self-efficacy, self-regulation, and outcome-expectancy value—predicted older adults’ (N= 98) exercise behavior. Bivariate analyses revealed that regular exercise was associated with being male, White, and married; having higher income, education, and self-efficacy; using self-regulation skills; and having favorable outcome-expectancy values (p< .05). In a simultaneous multivariate model, however, self-regulation (p= .0097) was the only variable independently associated with regular exercise. Thus, exercise interventions targeting older adults should include components aimed at increasing the use of self-regulation strategies.

Social cognitive theory as a theoretical framework to predict sustained abstinence 6 months after substance use treatment

2017 ◽  
Vol 23 (3) ◽  
pp. 300-306 ◽  
Author(s):  
Ahmad Ali Eslami ◽  
Ensiyeh Norozi ◽  
Morteza Hajihosseini ◽  
Abbas Ali Ramazani ◽  
Mohammad Reza Miri
Keyword(s):  
Substance Use ◽  
Social Cognitive Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Theoretical Framework ◽  
Substance Use Treatment

Factors driving consumption behavior for green aquatic products

2017 ◽  
Vol 119 (7) ◽  
pp. 1442-1458 ◽  
Author(s):  
Yongtao Li ◽  
Changbiao Zhong
Keyword(s):  
Social Cognitive Theory ◽  
Self Efficacy ◽  
Structural Equation ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Equation Model ◽  
Outcome Expectancy ◽  
Content Type ◽  
Consumption Behavior ◽  
Aquatic Products

Purpose The purpose of this paper is to investigate the factors that influence consumers’ consumption behavior with regard to green aquatic products from a social cognitive theory perspective. Design/methodology/approach A web survey was used to collect the data. The survey subjects were citizens of Ningbo City in Zhejiang Province. A total of 403 subjects were obtained through the sampling service, and 337 subjects were retained after strict examination. The data were used to construct a partial least squares structural equation model. Findings The cognition of green aquatic products significantly positively affects outcome expectancy, self-efficacy, perception of others’ behavior, and socio-structural conditions. Self-efficacy and outcome expectancy significantly positively influence consumption intention. Self-efficacy, perception of others’ behavior, and consumption intention significantly positively affect consumption behavior. Practical implications The concept, connotations and benefits of green aquatic products should be widely publicized through diversified channels to increase people’s knowledge of these products and to encourage people to distinguish them from regular aquatic products and to believe in their benefits. In addition, measures should be taken to guarantee that only genuine green aquatic products can enter the market because the false claims of some products have damaged consumers’ belief in these products. Originality/value To test the effect of the cognition of green aquatic products, the construct “the cognition of green aquatic products” was added to the model based on social cognitive theory. This paper contributes to the existing literature by further exploring how cognitive aspects affect consumption behavior with regard to green food.

scholarly journals Mobile Banking Innovations and Entrepreneurial Adoption Decisions

2013 ◽  
pp. 74-86
Author(s):  
Vanessa Ratten
Keyword(s):  
Social Cognitive Theory ◽  
Technological Innovation ◽  
Perceived Risk ◽  
Financial Risk ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Intention To Use ◽  
Mobile Banking ◽  
Current Thinking ◽  
Adoption Decisions

This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influence a person’s intention to use mobile banking. This paper stresses the role of financial risk in determining a person’s intention to use mobile banking and whether their entrepreneurial nature is influenced by their experience and advertising they are subjected to about the advantages or disadvantages of mobile banking. This paper ties together research on technological innovation with entrepreneurship and learning studies. The author stresses the importance for financial institutions to market the innovativeness of mobile banking whilst addressing security concerns. The impact of a person’s social environment through personal contacts and acquaintances underpins social cognitive theory and helps to understand the motives for a person adopting mobile banking. The paper integrates mobile banking literature with current thinking on the importance of entrepreneurship and learning influences to how a person adopts a technological innovation.

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