Exploring Behaviors and Perceptions Affecting the Adoption of Cloud Computing

2013 ◽  
Vol 4 (3) ◽  
pp. 51-68
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Social Cognitive Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Belief System ◽  
Technological Innovations ◽  
Intention To Adopt ◽  
Computing Services ◽  
Cloud Computing Services

Cloud computing is a technological innovation that has been marketed to consumers as a revolution in the way people store and communicate data information. This paper extends previous research on technology adoption behavior of individuals by focusing on the role of e-business entrepreneurs in facilitating cloud computing services. As there are a number of technology adoption theories that can explain the process, this paper reviews the major innovation theories but focuses on social cognitive theory for its theoretical framework. Social cognitive theory is identified in this paper as being the most appropriate theoretical lens to understand e-business entrepreneurship as it focuses on social learning, which is an important determinant of a person adopting cloud computing services. A theoretical framework is developed based on social cognitive theory, which focuses on the role of mobile marketing, a person’s emotions and belief system on their intention to adopt cloud computing services. The findings from this paper may help to bridge the gap between practical usages of new technological innovations like cloud computing services with the impact of e-business strategies on a person’s behavior. This paper also has a number of managerial implications for technology marketers that include focusing on a person’s emotions and belief system on their intention to adopt e-business technologies. Future research avenues for technology marketers of cloud computing services are stated in the paper that highlight the importance of facilitating e-business entrepreneurs to further develop mobile technological innovations.

Behavioral Intentions to Adopt Technological Innovations

2016 ◽  
pp. 1496-1508 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Technology Acceptance ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Perceived Usefulness ◽  
Technological Innovations ◽  
Intention To Adopt ◽  
Computing Services ◽  
Cloud Computing Services ◽  
Acceptance Model

Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this technological innovation the underlying factors that contribute to a consumer's intention to adopt cloud computing services has not been well researched. This paper builds upon the well-known behavioural intention theories of the technology acceptance model and social cognitive theory to develop and test a number of hypotheses designed to understand the factors influencing intention to use cloud computing services. The research hypotheses in the paper propose that perceived usefulness, consumer innovation attitude, social norms, performance expectancy and trust influence behavioural intentions of consumers towards cloud computing services. The hypotheses are tested in a sample of United States and Chinese consumers to understand whether there are differences in behavioural attitudes towards technological innovations. The paper identifies research limitations, practical implications and future research suggestions.

Cloud Computing Technology Innovation Advances

2015 ◽  
Vol 5 (1) ◽  
pp. 69-76 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Online Advertising ◽  
Technological Innovations ◽  
Adoption Process ◽  
Cognitive Computing ◽  
Computing Technology ◽  
Computing Services ◽  
Consumer Concerns ◽  
Cloud Computing Services

This paper seeks to investigate the advances in the consumer adoption process of technological innovations in cloud computing services. The paper aims to focus on the increased role of cognitive computing and big data affecting adoption of emerging technologies. As more consumers worldwide are using mobile computing, the role of online advertising is examined to understand the marketing affects of cloud technology. This leads to a discussion about how the value of social capital to consumers adopting cloud computing technology, which highlights how consumers learn and interact with emerging technological innovations. To overcome the concerns about security and transparency of data stored on cloud computing servers, the role of cloud computing technology in alleviating consumer concerns is stated. The findings highlight the importance of changing the mindsets of consumers when using a technological innovation and the obstacles to the use of cloud computing technology. The paper describes the advances in cloud computing technology in connection to emerging innovations that can be of use to practitioners as well as researchers in the field.

An Entrepreneurial Approach to Cloud Computing Design and Application

2018 ◽  
pp. 190-203
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Technological Innovation ◽  
Future Research ◽  
Technological Innovations ◽  
Computing Services ◽  
Innovative System ◽  
Cloud Computing Services ◽  
The Government ◽  
Design And Application

The design and application of cloud computing services is inherently entrepreneurial as it is constantly evolving as a result of technological innovation. This chapter focuses on providing an entrepreneurial approach to understanding change in the cloud computing context by highlighting the importance of innovative system usage. The chapter discusses how cloud computing services are creating a ecosystem of mobile commerce applications that is changing the way consumers, businesses and the government collects, disseminates and stores information. These changes have given way to entrepreneurial service innovations in the cloud domain that are a result of consumer demand for more current and relevant technological innovations. This chapter addresses the role of entrepreneurship in technological innovations by focusing on marketing and learning applications that are unique to cloud computing services. The future research suggestions from this chapter stress the importance nature of being entrepreneurial to encourage technological innovation in the cloud computing context.

Behavioral Intentions to Adopt Technological Innovations

2014 ◽  
Vol 10 (3) ◽  
pp. 1-12 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Technology Acceptance ◽  
Cognitive Theory ◽  
Perceived Usefulness ◽  
Future Research ◽  
Technological Innovations ◽  
Chinese Consumers ◽  
Computing Services ◽  
Cloud Computing Services ◽  
Acceptance Model

Cloud computing services are a prominent innovation that has changed consumer behaviours towards adopting new technological services. Despite the popularity of this technological innovation the underlying factors that contribute to a consumer's intention to adopt cloud computing services has not been well researched. This paper builds upon the well-known behavioural intention theories of the technology acceptance model and social cognitive theory to develop and test a number of hypotheses designed to understand the factors influencing intention to use cloud computing services. The research hypotheses in the paper propose that perceived usefulness, consumer innovation attitude, social norms, performance expectancy and trust influence behavioural intentions of consumers towards cloud computing services. The hypotheses are tested in a sample of United States and Chinese consumers to understand whether there are differences in behavioural attitudes towards technological innovations. The paper identifies research limitations, practical implications and future research suggestions.

scholarly journals Cloud Computing Services

2012 ◽  
Vol 2 (2) ◽  
pp. 48-58 ◽  
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Cognitive Theory ◽  
Theoretical Perspective ◽  
Security And Privacy ◽  
Future Research ◽  
Marketing Capability ◽  
Ethical Guidelines ◽  
Computing Services ◽  
Cloud Computing Services

Cloud computing is an emerging service technology that has ethical and entrepreneurial implications. Due to technological innovations increasing the attention placed on cloud computing services, more people are focusing on the security and privacy issues determined by ethical guidelines and how the technology is evolving as an entrepreneurial service innovation. This paper presents a theoretical perspective on how a person adopts cloud computing. The literature on technology innovation and adoption behaviour is examined with a focus on social cognitive theory. A theoretical framework is then presented, which indicates a number of propositions to describe the intention of a person to adopt cloud computing services. The role of technology marketing capability, sustained learning and outcome expectancy are included in helping to understand the role of cloud computing applications. Suggestions for future research and practical implications are stated.

Cloud Computing Technology Innovation Advances

2020 ◽  
pp. 693-703
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Technological Innovation ◽  
Online Advertising ◽  
Technological Innovations ◽  
Adoption Process ◽  
Cognitive Computing ◽  
Computing Technology ◽  
Computing Services ◽  
Cloud Computing Services

This paper seeks to investigate the advances in the consumer adoption process of technological innovations in cloud computing services. The paper aims to focus on the increased role of cognitive computing and big data affecting adoption of emerging technologies. As more consumers worldwide are using mobile computing, the role of online advertising is examined to understand the marketing affects of cloud technology. This leads to a discussion about how the value of social capital to consumers adopting cloud computing technology, which highlights how consumers learn and interact with emerging technological innovations. To overcome the concerns about security and transparency of data stored on cloud computing servers, the role of cloud computing technology in alleviating consumer concerns is stated. The findings highlight the importance of changing the mindsets of consumers when using a technological innovation and the obstacles to the use of cloud computing technology. The paper describes the advances in cloud computing technology in connection to emerging innovations that can be of use to practitioners as well as researchers in the field.

An Entrepreneurial Approach to Cloud Computing Design and Application

2015 ◽  
pp. 1-14
Author(s):  
Vanessa Ratten
Keyword(s):  
Cloud Computing ◽  
Technological Innovation ◽  
Future Research ◽  
Technological Innovations ◽  
Computing Services ◽  
Innovative System ◽  
Cloud Computing Services ◽  
The Government ◽  
Design And Application

The design and application of cloud computing services is inherently entrepreneurial as it is constantly evolving as a result of technological innovation. This chapter focuses on providing an entrepreneurial approach to understanding change in the cloud computing context by highlighting the importance of innovative system usage. The chapter discusses how cloud computing services are creating a ecosystem of mobile commerce applications that is changing the way consumers, businesses and the government collects, disseminates and stores information. These changes have given way to entrepreneurial service innovations in the cloud domain that are a result of consumer demand for more current and relevant technological innovations. This chapter addresses the role of entrepreneurship in technological innovations by focusing on marketing and learning applications that are unique to cloud computing services. The future research suggestions from this chapter stress the importance nature of being entrepreneurial to encourage technological innovation in the cloud computing context.

Explaining the role of trust in cloud computing services

Info ◽  
2015 ◽  
Vol 17 (1) ◽  
pp. 54-67 ◽  
Author(s):  
Joseph Kwame Adjei
Keyword(s):  
Cloud Computing ◽  
Financial Institutions ◽  
Service Providers ◽  
Sampling Technique ◽  
Content Type ◽  
Computing Services ◽  
Cloud Computing Service ◽  
Cloud Computing Services ◽  
Selection Of

Purpose – The purpose of this paper is to explain the role of trust in cloud computing services based on empirical evidence from interviewing executives of financial institutions in Ghana. The paper answers the questions: what is the role of trust in cloud computing service acquisition, and what policies promote trusted cloud computing services? Design/methodology/approach – This is an explanatory paper that is based on literature review and empirical data on exploring reasons for cloud computing service acquisitions. A combination of interviews and focus group discussions was used as methods for data collection. Information technology and electronic banking executives of five major commercial banks in Accra, Ghana, between January and July 2013 were interviewed. A total of ten respondents were interviewed, two in each of the selected banks. A purposive sampling technique was used in the selection of informants. This approach allows the selection of qualified informants to ensure extensiveness and diversity of opinion. Findings – Although previous literature proffers various factors as key to cloud computing adoption, uses or provisioning, this study brings trust to the fore as an imperative for cloud computing service acquisition by financial institutions. It also shows that trust increases if users perceive that cloud computing service providers act in honesty and in users’ interest, making trust a fundamental factor that informs financial institutions’ decision to acquire cloud computing services. Research limitations/implications – The research introduces a new dimension about the widely held perceptions of the factors that influence adoption of cloud computing services. Practical implications – Developers of cloud computing solutions that are targeted at corporate users must focus on systems that enhances their trustworthiness, as it is a primary criteria for user buy-in. Similarly, any trust-building effort by cloud computing service providers minimizes users’ concerns and pushes the services providers closer to the trust threshold. Originality/value – The paper outlines the trust factors that are imperative for cloud computing uses by financial institutions. This is one of the pioneering papers that address trust issues in cloud computing from the perspective of financial institutions.

Smartphone-Induced Digital Distractions

2022 ◽  
pp. 189-203
Author(s):  
Kendall Hartley
Keyword(s):  
Social Cognitive Theory ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Current Role ◽  
Self Regulated Learning ◽  
Regulated Learning ◽  
Challenges And Opportunities ◽  
Personal Technology ◽  
The Individual

This chapter investigates smartphone-induced digital distractions through the lens of social cognitive theory and self-regulated learning. Social cognitive theory's reciprocal triarchic conceptualization is matched with the current role of the smartphone in the learning environment. Self-regulated learning is used to frame the challenges and opportunities presented by the smartphone. A final section suggests two opportunities for generating positive educational outcomes in light of social cognitive theory and self-regulated learning. The first is opportunity described as a reclamation of the dominant narrative regarding the educative role of personal technology. The second is the development of the individual learning scientist.

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