An Empirical Investigation on Credit Card Adoption in India

In India, the credit card usage as well as the penetration has been found to be very low compared to that of debit cards. Though banks offer the best of the services, still there are apprehensions about the risks involved in using a credit card in India. Hence, this study investigates the customer's adoption behavior of credit cards and determines the factors which influence the acceptance among Indian customers. Many studies have been reported in the literature to analyze the customer's adoption behavior of online banking, Automated Teller Machines, e-shopping etc. But, there are not many studies that analyze the adoption behavior of credit cards. In this study, an empirical model that includes ten behavioral factors has been proposed. Along with the main determinants identified from the literature, two new parameters such as perceived benefits and self-esteem have been included in the model. The analysis of the model reveals that factors such as perceived usefulness, perceived ease of use, perceived risk, relative advantage, perceived trust, social influence and perceived benefits have been found to be the main determinants of credit cards adoption in India. The findings are of great use primarily for the banks which are planning to offer credit cards, and for already existing banks to focus on the gaps.

Download Full-text

Technology Acceptance Model Modification for Electronic Wallet Users in Jakarta

Modern Economics ◽

10.31521/modecon.v26(2021)-03 ◽

2021 ◽

Vol 26 (1) ◽

pp. 17-24

Author(s):

Almi Budiman ◽

◽

Baruna Hadibrata ◽

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Perceived Risk ◽

Ease Of Use ◽

Perceived Usefulness ◽

Mobile Payment ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Money Transfers ◽

Acceptance Model

Introduction. The development of mobile payment in Indonesia is increased, especially by the emergence of the two biggest electronic payments, such as Go-Pay and Ovo, which aggressively offer various interesting offers. This affects the enhancement of the use of mobile payment by the public. In the beginning, server-based electronic money services of its appearance were still small, including credit top-up and internet data, and money transfers to banks that include as a member of ATM Bersama (joint ATM). Along with the development of technology, electronic wallets begin to transform by expanding payment services, and several latest e-wallet applications have emerged. Purpose. The purpose of this research is to understand the changes in consumers’ behavior that make payments from using cash and switching to electronic wallets. Results. The results of the analysis in this study were obtained as the below: (1) Perceived ease of use, perceived usefulness, perceived security, and perceived risk and trust have an influence on the intention to use e-wallet electronic application; (2) perceived ease of use and perceived risk have an influence on perceived usefulness of e-wallet user and (3) perceived ease of use, perceived risk, and perceived usefulness influence the perceived trust of e-wallet application users. Conclusions. It can be concluded that the technology acceptance model influences the user in using the electronic wallet as their transaction method since its usage can be trusted. Moreover, the benefit they got from electronic wallet (perceived usefulness) influence their trust and increase the intention of using an electronic wallet

Download Full-text

Customers’ Perspectives of Internet Banking Adoption in Developing Economies

Advances in Business Information Systems and Analytics - Analytical Approaches to Strategic Decision-Making ◽

10.4018/978-1-4666-5958-2.ch009 ◽

2014 ◽

pp. 191-205

Author(s):

G. Varaprasad ◽

R. Sridharan ◽

Anandakuttan B. Unnithan

Keyword(s):

Perceived Risk ◽

Service Sector ◽

Banking Sector ◽

Developing Economies ◽

Internet Banking ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Perceived Ease Of Use ◽

Customer Base

The competition in the banking sector has increased dramatically from the past decade. This increased competition environment in the financial service sector has resulted in the development and utilization of alternative delivery channels. The advancements and revolutions in the communication and information technology have changed the functional scenario of the banking sector significantly. Internet banking is a novel delivery channel of banking and has been found to be an optional channel for the traditional banking because of the savings in time, money and effort. Banks have become more and more competitive to meet the customers demand for ease of use, functionality, relative advantage, greater accessibility and the best of the services at a lower price. The objective of this study is to investigate the factors which influence the adoption of Internet banking adoption in private sector banks of India. Factors such as perceived usefulness, perceived ease of use, perceived risk, relative advantage and trialability have been found to be the determinants of Internet banking in the previous studies. A new variable called conspicuousness has been introduced in the present study. Such a study has not been reported in the literature in the Indian context. A model has been proposed and tested using various statistical techniques. The findings are of great use primarily for the banks which are planning to offer Internet banking services, and for already existing banks to focus on the gaps. This research article provides valuable insights into the underlying contextual factors of Internet banking behavior for researchers and practitioners. The outcome of the study can be used to formulate new marketing strategies to increase the customer base of Internet banking market.

Download Full-text

An Empirical Investigation of Mobile Banking Adoption in Developing Countries

International Journal of Enterprise Information Systems ◽

10.4018/ijeis.2014010105 ◽

2014 ◽

Vol 10 (1) ◽

pp. 76-93 ◽

Cited By ~ 6

Author(s):

Raju Pavithran ◽

G. Varaprasad ◽

R. Sridharan ◽

Anandakuttan B. Unnithan

Keyword(s):

Developing Countries ◽

Perceived Risk ◽

Banking Sector ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Mobile Banking ◽

Perceived Ease Of Use ◽

Personal Innovativeness ◽

Competitive Edge

Mobile phone has become an integral part of our lives. The penetration rate of mobile phones in the developing countries has increased abruptly and this is a good sign for the banking sector. Mobile banking is the most recently launched innovative feat in the banking sector. The unique ability of mobile banking to perform banking transactions irrespective of place and time has given a competitive edge over traditional banking. Even though, all circumstances are in favour of mobile banking, it has failed to take off in most of the developing countries. Hence, the main objective of the study is to find out the constructs which affect the adoption of mobile banking in India. A model has been proposed with the factors namely perceived usefulness, perceived ease of use, self-efficacy, perceived risk, perceived enjoyment, relative advantage, compatibility, trust, social influence and personal innovativeness. The proposed model has been tested using various statistical analyses and the findings of this study reveal that relative advantage has the strongest relationship with the intention to use mobile banking.

Download Full-text

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN FINTECH LENDING

Jurnal Ekonomi Bisnis dan Kewirausahaan ◽

10.26418/jebik.v10i3.45827 ◽

2021 ◽

Vol 10 (3) ◽

pp. 246

Author(s):

Samuel Martono

Keyword(s):

Technology Acceptance ◽

Technology Acceptance Model ◽

Random Sampling ◽

Perceived Risk ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Perceived Ease Of Use ◽

Acceptance Model ◽

Financial Technology

ABSTRACTThis study aims to examine the determinants of the developed Technology Acceptance Model (TAM) framework. The author used stratified random sampling, and data collection used a survey method. The analysis technique used is multiple regression analysis and path analysis using the IBM SPSS 25 software. The results show that perceived ease of use and perceived risk do not influence attitude towards fintech lending. In contrast, perceived usefulness, relative advantage, and perceived cost influence it, and attitude influences intention to use fintech lending behavior. Moreover, the attitude has a partial mediation role only in the relationship between perceived usefulness and relative advantage to fintech lending using intention. These results support the original model of TAM that states perceived ease of use has a nonsignificant effect on attitude towards using behavior. It suggested that financial technology services foster users to use fintech lending through various ways to tell it is easy enough to use and able to protect users' secure data and information. This study also contributes to giving more empirical evidence for other variables to modify and develop the Technology Acceptance Model.JEL : G23, G41, G51. Keywords : Technology Acceptance Model, financial technology, lending. ABSTRAKPenelitian ini bertujuan untuk menguji faktor-faktor pada kerangka kerja yang merupakan pengembangan dari Technology Acceptance Model (TAM). Peneliti menggunakan metode stratified random sampling dan pengumpulan data dilakukan dengan menggunakan metode survey. Teknik analisis yang digunakan adalah uji regresi berganda dan uji jalur dengan bantuan perangkat lunak IBM SPSS 25. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived risk tidak memberikan pengaruh pada sikap terhadap fintech lending. Sebaliknya, perceived usefulness, relative advantage dan perceived cost justru memberikan pengaruh, serta sikap memberikan pengaruh terhadap minat untuk menggunakan fintech lending. Lebih lanjut, sikap memilki mediasi parsial hanya pada hubungan antara perceived usefulness dan relative advantage terhadap minat untuk menggunakan fintech lending. Hasil penelitian ini mendukung model awal TAM yang menyatakan bahwa perceived ease of use memberikan pengaruh yang tidak signifikan terhadap sikap untuk menggunakan. Disarankan bagi penyedia jasa keuangan berbasis teknologi untuk mendorong pengguna fintech lending melalui berbagai langkah untuk menyampaikan kemudahan penggunaan dan fintech mampu melindungi data dan informasi pengguna yang bersifat rahasia. Penelitian ini juga berkontribusi untuk memberikan bukti empiris pada berbagai variabel yang digunakan untuk memodifikasi dan mengembangkan Technology Acceptance Model.

Download Full-text

Factors contributing towards adoption of E-banking in Pakistan

International Journal of Accounting and Financial Reporting ◽

10.5296/ijafr.v4i2.6584 ◽

2014 ◽

Vol 1 (1) ◽

pp. 437 ◽

Cited By ~ 8

Author(s):

Azam Khurshid ◽

Muhammad Rizwan ◽

Erum Tasneem

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Perceived Risk ◽

Negative Impact ◽

Positive Impact ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

Acceptance Model

Purpose:The main purpose of this research is to understand the customer’s E-Banking adoption behavior. To achieve this purpose we are going to investigate the External variables (Perceived Risk, Service Quality, and Perceived Trust), Technology Acceptance Model (perceived usefulness, perceived ease of use) and their effect on attitude towards using and the adoption of E-Banking.Methodology:Questionnaire was used to collect the data from convenience sampling of 150 customers. Regression analysis is use to determine the stability of E-Banking proposed model and hypothesis testing.Results & Findings:The results confirm that Perceived Usefulness, Perceived Ease of Use have positive impact on Attitude towards using. Service Quality has positive impact on Perceived Usefulness, Perceived Ease of Use, and Attitude towards using. Perceived Risk has negative impact on Attitude towards using. Perceived Trust and Attitude towards using have positive impact on E-Banking adoption. The results not supported one hypothesis Perceived Risk (PR) impact on Perceived Usefulness (PU). Results shows that PR has negative impact on PU.

Download Full-text

AIC Algorithm for E-Wallet Payment in the COVID-19 Pandemic in Vietnam

10.4018/978-1-7998-9035-5.ch016 ◽

2022 ◽

pp. 309-319

Author(s):

Khoi Huy Bui

Keyword(s):

Technology Acceptance ◽

Perceived Risk ◽

Optimal Choice ◽

Ease Of Use ◽

Perceived Usefulness ◽

Intention To Use ◽

Perceived Ease Of Use ◽

Perceived Trust ◽

The World ◽

Acceptance Model

The COVID-19 pandemic is continuously developing owing to the development of a new strain of coronavirus. Society is difficult with people's needs being higher, especially in daily spending and consumption, but many consumers are also tending to not want to keep too much cash on hand. In addition, the world is facing the COVID-19 pandemic, and Vietnam, in particular, has pushed businesses to focus on developing a cashless payment application called an e-wallet to pay bills to meet consumer needs. This chapter is based on concepts and theories of the technology acceptance model related to intention to use the e-wallets to form the research model comprising the independent factors of perceived usefulness, perceived ease of use, perceived risk, social influence, and perceived trust. This study uses the optimal choice of the AIC algorithm, and all the factors are acceptable.

Download Full-text

Customers' Perspectives of Internet Banking Adoption in Developing Economies

Banking, Finance, and Accounting ◽

10.4018/978-1-4666-6268-1.ch036 ◽

2014 ◽

pp. 670-684

Author(s):

G. Varaprasad ◽

R. Sridharan ◽

Anandakuttan B. Unnithan

Keyword(s):

Perceived Risk ◽

Service Sector ◽

Banking Sector ◽

Developing Economies ◽

Internet Banking ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Perceived Ease Of Use ◽

Customer Base

The competition in the banking sector has increased dramatically from the past decade. This increased competition environment in the financial service sector has resulted in the development and utilization of alternative delivery channels. The advancements and revolutions in the communication and information technology have changed the functional scenario of the banking sector significantly. Internet banking is a novel delivery channel of banking and has been found to be an optional channel for the traditional banking because of the savings in time, money and effort. Banks have become more and more competitive to meet the customers demand for ease of use, functionality, relative advantage, greater accessibility and the best of the services at a lower price. The objective of this study is to investigate the factors which influence the adoption of Internet banking adoption in private sector banks of India. Factors such as perceived usefulness, perceived ease of use, perceived risk, relative advantage and trialability have been found to be the determinants of Internet banking in the previous studies. A new variable called conspicuousness has been introduced in the present study. Such a study has not been reported in the literature in the Indian context. A model has been proposed and tested using various statistical techniques. The findings are of great use primarily for the banks which are planning to offer Internet banking services, and for already existing banks to focus on the gaps. This research article provides valuable insights into the underlying contextual factors of Internet banking behavior for researchers and practitioners. The outcome of the study can be used to formulate new marketing strategies to increase the customer base of Internet banking market.

Download Full-text

Internet Banking Adoption by the Customers of Private Sector Banks in India

Banking, Finance, and Accounting ◽

10.4018/978-1-4666-6268-1.ch003 ◽

2014 ◽

pp. 43-53

Author(s):

G. Varaprasad ◽

R. Sridharan ◽

Anandakuttan B. Unnithan

Keyword(s):

Private Sector ◽

Perceived Risk ◽

Banking Sector ◽

Internet Banking ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Perceived Ease Of Use ◽

Banking Services ◽

Internet Banking Services

The rapid advancements in communication and information technology have changed the functional scenario of the banking sector significantly. The savings in time, money and effort by a novel channel of banking called as internet banking has been found to be an optional channel for the traditional banking. The objective of this study is to identify the determinants of internet banking adoption in private sector banks of India. Factors such as perceived usefulness, perceived ease of use, perceived risk, relative advantage and trialability have been found to be the determinants of internet banking in the previous studies. A new variable called conspicuousness has been introduced in the present study. Such a study has not been conducted in the Indian context antecedently. A model has been proposed and tested using various statistical techniques. The findings are of great use primarily for the banks which are planning to offer internet banking services, and for already existing banks to focus on the gaps.

Download Full-text

Factors Affecting Online Purchasing Of Local Food

Agro Ekonomi ◽

10.22146/jae.26129 ◽

2017 ◽

Vol 28 (2) ◽

pp. 189

Author(s):

Avivah Rahmaningtyas ◽

Slamet Hartono ◽

Any Suryantini

Keyword(s):

Perceived Risk ◽

Local Food ◽

Ease Of Use ◽

Perceived Usefulness ◽

Perceived Ease Of Use ◽

Purchasing Decision ◽

Independent Variables ◽

Perceived Trust ◽

Dependent Variables ◽

Perceived Price

The purpose of this research are to analyze which factors can influence Indonesia’s consumer intention to buy local food by online and whether the intention can affect to purchasing decision or not. This research used Partial Least Square (PLS) as data analysis with significance level 5%. There are several requirements to fulfil the criteria of data anlaysis, they are convergent validity, discriminant validity, and composite reliability. The result is all of three requirement is achieved. Bootstrapping analysis was used to examine the significance and verify the hypotheses. There were five independent variables and two dependent variables. The independent variables were perceived usefulness, perceived ease of use, perceived trust, perceived risk, and perceived price. The dependent variables were intention to buy and purchasing decision. There are two variables which are significance towards intention to buy, they are perceived risk and perceived price. Perceived risk is significance and consistent with the theory which has negative effect towards intention to buy, while perceived price is significance and has positive effect towards intention to buy. Perceived usefulness, perceived ease of use, and perceived trust are not significant toward intention to buy. Variables intention to buy is intervention variable which affect significantly towards purchasing decision. R-square score for intention to buy is 30.5% while r-square score for purchasing decision is 25.9%.

Download Full-text