Study on Regional Logistics Information Platform Pricing Strategy Based on Bilateral Market Theory

2013 ◽  
Vol 694-697 ◽  
pp. 3596-3599
Author(s):  
Jia Juan Chen ◽  
Song Bo Zhang ◽  
Shou Wen Ji ◽  
Yu Fei Guo ◽  
Zeng Rong Su

The paper analyzes the optimal market structure and pricing strategy of regional logistics information platform based on bilateral market theory and network externality. Taking Zhejiang logistics information platform as an example, it establishes a two-stage (users gather stage, stable operation stage) regional logistics information platform pricing model. In the end, it draws a conclusion that the pricing strategy is mainly affected by platform service, network externality factor and user scale of both sides.

2013 ◽  
Vol 655-657 ◽  
pp. 2358-2362
Author(s):  
Jia Juan Chen ◽  
Zeng Rong Su ◽  
Song Bo Zhang

The paper analyzes the main factors affecting logistics information platform’s user growth based on system dynamics theory and predicts the user number in the next few years taking a Zhejiang logistics platform as an example. The research supposes the growth is divided into users gather period and stable operation period. At last, the paper gives the influencing rule of service pricing and attractive coefficient on user growth.


2013 ◽  
Vol 655-657 ◽  
pp. 2274-2278
Author(s):  
Zhao Zhao Yu ◽  
Shou Wen Ji

The paper establishes a two-step pricing strategy of regional logistics information platforms model based on Game Theory. Then it gives the basic membership fee pricing strategy and the usage fee pricing strategy based on Staekelberg Strategy.


2021 ◽  
Vol 260 ◽  
pp. 02018
Author(s):  
Jingyan Xu ◽  
Qiqi Zhang

Based on the data of Anhui Province from 2009 to 2018, this paper analyzed the logistics competitiveness of Anhui Province, Northern Anhui, Central Anhui and Southern Anhui from three dimensions: basic support for logistics development, potential of logistics development and effectiveness of logistics development. In general, the logistics competitiveness of Anhui Province, Central Anhui, Northern Anhui and Southern Anhui from 2009 to 2018 has shown an upward trend year by year, with the three regions competing with one another. Among them, the basic support for logistics development has went from Central Anhui leading, to Northern Anhui, Southern Anhui being on a par with one another and having a balanced development; the effectiveness of logistics development in Northern Anhui has been developing particularly rapid and prominent; the potential of logistics development in three regions has shown little difference and the dynamic developing trend is similar. Suggestions are put forward: improving the policies and environment for logistics development, speeding up the construction of logistics information platform, attaching importance to the training and introduction of logistics talents.


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