scholarly journals Bank employees’ engagement in corporate social responsibility initiatives at a South African retail bank

2017 ◽  
Vol 17 (1) ◽  
Author(s):  
Vincent C. Penn ◽  
Peta H. Thomas

Orientation: Many firms encourage employees to undertake corporate social responsibility (CSR) projects. With any project, it is important that firm resources are committed to create valued outcomes for stakeholders.Research purpose: The study purpose was to gain insight into criteria that can practically help define the success of employee run CSR projects.Motivation for the study: CSR activities are reported in literature as creating valuable intangible and tangible assets for firms when planned as strategies to improve brand reputation, customer loyalty and future profit. This research reviews a South African retail bank that promotes CSR undertakings to employees exploring the bank’s support for employees engaged in CSR.Research design, approach and method: Two of the bank’s completed community CSR projects were identified by the bank’s senior CSR managers for this review. Qualitative interviews were undertaken with employees, bank CSR managers and project recipients. Participant interviews were transcribed into text then analysed to identify where stakeholder value diminished on these projects.Main findings: The study found that this bank’s CSR processes do not fully support the employees, detrimentally affecting the ability of the employees to optimise project outcomes.Practical or managerial implication: Because employee CSR efforts are often aligned with a firm’s value creation strategies, optimising the project management of employee CSR activities can improve the value of the outcomes achieved.Contribution or value add: Determining specific conditions that influence successful project management of employee CSR projects can help to improve the potential of CSR projects in co-creating optimised value for stakeholders.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barry Ackers ◽  
Susanna Elizabeth Grobbelaar

Purpose Despite initially being lauded as a revolutionary approach for companies to account to all stakeholders, the shareholder orientation of the international integrated reporting (<IR>) framework gave rise to questions about whether integrated reports would still sufficiently disclose pertinent corporate social responsibility (CSR) information. This paper aims to investigate the extent to which the <IR> framework has impacted the CSR disclosures contained in integrated reports of South African mining companies. Design/methodology/approach The study deployed a mixed methods research approach, involving thematic content analysis of the CSR disclosures contained in the integrated reports of mining companies with primary listings on the Johannesburg Stock Exchange. The resultant qualitative data were subsequently analysed using a T-test of difference. Findings The study observes that the release of the <IR> framework appears to have had a limited impact on the CSR disclosures in the integrated reports of most companies included in the study. However, where significant differences were identified, the CSR disclosures of some companies were positively impacted after the release of the <IR> framework, whilst others were negatively impacted. Research limitations/implications As South Africa is acknowledged as a leader in the global <IR> movement, the paper’s observations have global relevance and suggest that the fundamental principles of <IR> should be reconsidered to improve the alignment with stakeholders’ information needs, as originally conceived. Originality/value Despite the shareholder orientation of the <IR> framework, the global mining industry is acknowledged as being at the forefront of implementing CSR interventions to mitigate the adverse impacts of their operations on stakeholders, supporting a stakeholder orientation. As the adoption of <IR> continues to gain traction around the world, this paper’s contribution is that it represents one of the few papers to use the global reporting initiative G4 indicators to specifically examine the impact of <IR> framework on the CSR disclosures on the South African mining industry, where both <IR> and CSR reporting are quasi-mandatory disclosure requirements.


TAHKIM ◽  
2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Maratun Shalihah ◽  
Mahwa Soraya Tuasikal

Bank Syariah Mandiri in Ambon City as part of a public company has social responsibility through the implementation of Corporate Social Responsibility (CSR) to help the community. The implementation of the CSR program at BSM in Ambon City aims to create a brand image and brand reputation as well as to create innovation. Without leaving the view of Beyond compliance or compliance plus which is a sincere encouragement to help in the implementation of CSR, in general the form of CSR programs is philantropy. The effectiveness of the CSR program on BSM from effectiveness aspects (benefits) and relevance aspects (suitability) received positive appreciation from the community because this aspect was felt to be able to provide benefits to the communities in the company's operating area.


2016 ◽  
Vol 33 (5) ◽  
pp. 512-524 ◽  
Author(s):  
Anas Sulemena

Many organizations engage in and also endeavor to report their corporate social responsibility (CSR) activities to placate the key stakeholders in society. This study is a cross-country analysis of CSR themes communicated by the eight top telecommunications companies in Africa using websites as a disclosure medium. The study evaluates CSR reportage in community involvement, ethical involvement, product and customer, human resource and environmental engagement in South Africa, Egypt, Nigeria and Kenya. The work concludes that the telecommunications companies in Africa sampled in the study are committed to and report their CSR activities. However, significant differences do exist in how the various companies reported on their CSR. The South African firms clearly lead in reporting CSR in most of the constructs investigated. However, the sampled firms all reported their contributions to education and community engagement. The work makes significant contributions to CSR reportage, especially in the area of cross-country analysis of CSR themes.


Author(s):  
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Carboni Joel B.

In 2012, The Rio+20 United Nations Conference on Sustainable Development centered on the notion that sustainable development is dependent upon both public and private sectors being fully engaged by leveraging frameworks that support the advancement of sustainable development initiatives, taking into account the importance of corporate social responsibility (Rio, 2012). With the United Nations Millennium Development Goals set to expire in 2015, giving way to the Post-2015 Engagement Architecture, a framework that is expected to establish priorities and strategies for the next era. Project management is uniquely positioned to drive these efforts through both governance and use. This paper focuses on the key integration points for sustainability to project governance and methods using the GPM P5 Standard for People, Planet, Profit, Project Products and Processes. P5 provides for useful benchmarking across industry and fundamentally helps organizations demonstrate the reality of their commitment to sustainability by allowing stakeholders to better understand the organization�s contribution to sustainable development.


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