Reactance Theory and Persuasion

Author(s):  
Brian L. Quick
Keyword(s):  
2001 ◽  
Vol 32 (3) ◽  
pp. 201-211 ◽  
Author(s):  
Tobias Greitemeyer ◽  
Eva Jonas ◽  
Dieter Frey

Summary: Two studies tested the opposite predictions of reactance and dissonance theory with regard to the responses of the Germans to the introduction of the Euro. Reactance theory predicts that persons who are convinced that the Euro will replace the DM evaluate the Euro more negatively than less convinced persons. In contrast, dissonance theorists would expect that the convinced persons assess the Euro more favorably than persons who still have some doubts that the introduction of the Euro will indeed happen. In accordance with the predictions of dissonance theory, both studies revealed that the convinced persons evaluated the Euro more positively than the less convinced persons. Hence, it can be assumed that the Germans will accept their new currency. However, overall the DM was still preferred as compared to the Euro.


2021 ◽  
Author(s):  
Kathryn Harper

The present research investigated the role of perceived threat to freedom of choice in children’s development of preference for scarcity. In two experiments, 5- to 7-year-olds assisted a fictional agent in choosing between relatively scarce versus abundant toys in a “virtual shop.” Experiment 1 investigated the role of extremity of scarcity in children’s preference for scarcity, while Experiment 2 investigated the role of the presence of competition. These two factors were anticipated to activate perceived threat to freedom to choose the scarce objects, resulting in motivational arousal to choose the scarce objects. Overall, a preference for scarcity increased with age. When threat to freedom of choice was induced, 7-year-olds showed a robust preference for scarcity in both experiments. The findings are discussed in the context of reactance theory and other factors influencing children’s patterns of responses, including prosociality. This research contributes to our understanding of children’s use of statistical information. Key words: scarcity, threat to freedom of choice, psychological reactance


2014 ◽  
Vol 40 (1) ◽  
pp. 11-20 ◽  
Author(s):  
Terese Glatz ◽  
Viktor Dahl

This study used reactance theory as a starting point to explain what role a perceived undemocratic and controlling family has for adolescents’ readiness to use illegal political activity. Additionally, we examined whether adolescents’ readiness to use illegal political means was related to actual political behaviour, which has been lacking in research. Data came from a longitudinal sample of 424 younger ( Mage = 13.44) and 296 older ( Mage = 16.62) adolescents collected in a mid-sized city in Sweden. Results showed that adolescents who perceived their families as undemocratic and controlling increased in readiness to use illegal political means over time. In addition, but only for older adolescents, readiness was associated with an increase in actual political behaviour. The findings highlight the role a perceived family environment has on adolescents’ development of political values and behaviours in today’s democratic societies.


2017 ◽  
Vol 57 (3) ◽  
pp. 352-369 ◽  
Author(s):  
Jie Xu ◽  
Yiye Wu

Based on the psychological reactance theory, this study examined the effect of incorporating sympathy via social media on countering reactance in crisis communication. The study employed a 2 (expressing sympathy: yes vs. no) × 2 (medium: Twitter vs. news release) between-subject experimental design. Two hundred and fifty-three ( N = 253) American consumers recruited from Amazon Mechanical Turk participated in this online experiment. Results indicated that using Twitter and expressing sympathy significantly lowered reactance. There was no interaction effect between the two factors, such that their influence on reactance was not contingent on one another. There was a partial yet significant mediation effect of reactance between medium and two outcomes (perceived crisis responsibility and organizational reputation). There was no mediation effect of reactance between sympathy expressed and two outcomes. The theoretical and managerial implications were discussed, as well as limitations and suggestions for future research.


1979 ◽  
Vol 44 (2) ◽  
pp. 563-566 ◽  
Author(s):  
Morton Goldman ◽  
Donna Wallis

40 college students majoring in art and 40 college students not majoring in art, role-playing, were pressured while selecting one of four similar watercolor paintings. Reactance theory would make two predictions: one, the paintings where pressure was exerted not to select would be chosen more frequently by the art majors than by the non-art majors; and two, the paintings which the subjects were pressured not to select would be chosen more frequently. The results supported the first prediction and the second prediction was supported for art majors but not for non-art majors. Thus, only in an area of concern to the individual does the reduction of his freedom to select alternatives produce behavior to restore that freedom.


1970 ◽  
Vol 14 (1) ◽  
pp. 131 ◽  
Author(s):  
Allan Kornberg ◽  
Darwyn Linder ◽  
Joel Cooper

Sign in / Sign up

Export Citation Format

Share Document