scholarly journals Deceptive Advertising and Consumer Reaction: A Study of Delta Soap Advertisement

OALib ◽  
2020 ◽  
Vol 07 (03) ◽  
pp. 1-7
Author(s):  
Raymond Chimezie Ukaegbu
1990 ◽  
pp. 107-116 ◽  
Author(s):  
G.E. Hobson ◽  
C. Gough ◽  
C. Townley
Keyword(s):  

1992 ◽  
Vol 11 (2) ◽  
pp. 45-56 ◽  
Author(s):  
Jef I. Richards ◽  
Ivan L. Preston

To be regulated by the FTC, an advertising claim must be both deceptive and material. Much attention and research has been directed to deception, but almost no study has been done on materiality. However, a recent case has highlighted the need for better understanding of this legal requirement. The authors explore the genesis and evolution of the materiality standard explain the pitfalls awaiting advertisers who try to prove their claims immaterial, and outline several considerations for empirical testing of advertisements.


2021 ◽  
Author(s):  
Ryan S Paquin ◽  
Vanessa Boudewyns ◽  
Kevin R Betts ◽  
Mihaela Johnson ◽  
Amie C O’Donoghue ◽  
...  

Abstract Although misleading health information is not a new phenomenon, no standards exist to assess consumers’ ability to detect and subsequently reject misinformation. Part of this deficit reflects theoretical and measurement challenges. After drawing novel connections among legal, regulatory, and philosophical perspectives on false, misleading or deceptive advertising and cognitive-process models of persuasive communication, we define deception and misinformation rejection. Recognizing that individuals can hold beliefs that align with a persuasive message without those beliefs having been influenced by it, we derive empirical criteria to test for evidence of these constructs that center on yielding or not yielding to misinformation in mediated contexts. We present data from an experimental study to illustrate the proposed test procedure and provide evidence for two theoretically derived patterns indicative of misinformation rejection. The resulting definitions and empirical procedure set the stage for additional theorizing and empirical studies on misinformation in the marketplace.


Author(s):  
Shaista Kamal Khan ◽  
Hina Fatima ◽  
Syed Waqas Hussain

This paper aims to explore how consumer behavior is derived by deceptive advertising and their effect that is consumers’ skepticism. The advertisement has a significant influence on every single person’s life and shapes the consumer’s perception. In this study, phenomenological interviews were conducted with three mature females and three males consumers by asking predetermined open-ended questions. The questions had been made to determine the thoughts and feeling about the unlawful, untrue, and mendacious advertisements. The current research shows these symbolic metaphors and highlights the essential meanings that each informant ascribed her consumer encounters. All relevant themes are identified after conducting interviews from participants through data analysis and are further discussed in the results and findings. All findings are interlinked also supported and consistent with earlier studies that are related in this context. The qualitative study ends with some recommendations to companies that think about their consumers and also follow ethical advertising practices.


2018 ◽  
Vol 32 (1) ◽  
pp. 67
Author(s):  
Jessa B. Gisulga

The study aimed to produce probiotic malunggay ice cream. It further aimed to determine and assess the effects of the probiotic malunggay on the sensory quality of the product, its physico-chemical properties, stability, consumer reaction and the cost of production. The research study used a 3 x 3 factorial experimental type of research in Randomized Complete Block Design (RCBD) with two (2) replicates and with three (3) levels of malunggay, namely, 0%, 15%, and 30% (w/v) and three (3) levels of probiotic cultures 0%, 20%, and 40% (w/v). The findings of the study revealed that sensory evaluation showed that only malunggay was significantly affected by the acceptability of the aforementioned sensory evaluation. When Malunggay was subjected to sensory evaluation, High levels of malunggay elicit low acceptability on its color, taste, flavor, and texture. In terms of pH, and TA of the probiotic malunggay, when it was made into ice cream, such was affected by the levels of the probiotic culture, increased levels of probiotic culture correspond to a higher pH and TA values thus, increased levels of probiotic culture could further increase the initial microbial count of the probiotics in the product. Further studies may be conducted to confirm the storage stability of the probiotic microorganisms over an extended period of frozen storage.


2000 ◽  
Vol 29 (3) ◽  
pp. 43-54 ◽  
Author(s):  
Ronald E. Goldsmith ◽  
Barbara A. Lafferty ◽  
Stephen J. Newell

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