Sports sponsorship in South Africa: objectives should reach beyond media coverage and brand awareness

2005 ◽  
Vol 11 (3) ◽  
Author(s):  
CH Van Heerden
Keyword(s):  
South Africa ◽  
Media Coverage ◽  
Brand Awareness ◽  
Sports Sponsorship

scholarly journals An analysis of spousal competence and non-compellability in terms of section 198 of the Criminal Procedure Act

De Jure ◽  
2021 ◽  
Vol 54 (1) ◽  
pp. 1-15
Author(s):  
Melissa Lazarus ◽  
Dr Franaaz Khan
Keyword(s):  
South Africa ◽  
South African ◽  
Media Coverage ◽  
Common Law ◽  
Criminal Procedure ◽  
Biblical Principles ◽  
The Right

Marital privilege is founded on the biblical principles of the union between man and wife. Thus wives were not competent or compellable witnesses against their husbands. Over the years the privilege developed in English common law. South Africa codified the privilege through Section 198 of the Criminal Procedure Act 51 of 1977 which states that spouses cannot be compelled to testify against each other unless the crime for which the accused spouse is charged appears in the categories listed in Section 195 of the Act. There are many criticisms against affording a privilege to a particular class of persons - notably that the non-compellability exception given to spouses is unconstitutional as it violates the right to equality in terms of section 9 of the Constitution. Recent media coverage at the Zondo Commission highlighted this conundrum when the ex-minister's spouse was asked to testify. This article examines the merits of the unconstitutionality argument and concludes that spousal non-compellability fails to withstand the test against unfair discrimination on the basis of marital privilege. Finally, recommendations are proposed in this regard which examine the nature and evolution of spousal competence and non-compellability in South African law.

scholarly journals Brand Consciousness of BOP Consumers in South Africa

2017 ◽  
Vol 9 (3(J)) ◽  
pp. 82-100
Author(s):  
Pravina Devpersadh Oodith ◽  
Sanjana Brijball Parumasur
Keyword(s):  
South Africa ◽  
South African ◽  
Rural Areas ◽  
Brand Management ◽  
Management Strategies ◽  
Brand Awareness ◽  
Bottom Of The Pyramid ◽  
Purchase Decisions ◽  
Consumer Decision Making ◽  
Business Organizations

Bottom of the pyramid (BOP) consumers are not just basing their purchase decisions on price and affordability but on the value derived from good-quality brands. Hence, this study assesses the brand-consciousness of South African BOP consumers in terms of brand awareness, differentiation, recognition, loyalty, trust and preferences for leading brands. The aim is to understand the brand consciousness of the South African BOP market so that suitable brand management strategies may be formulated to profitably serve the needs of this market. The population (2 556 422 elements) included BOP consumers living in relative poverty within the rural areas of South Africa from which a sample of 600 subjects was drawn using area sampling. Data was collected using a self-development questionnaire whose psychometric properties were statistically assessed and analyzed using descriptive and inferential statistics. The findings reflect that there is a high degree of brand awareness amongst BOP consumers, the majority of BOP consumers are able to easily differentiate between the various brands based on the brands’ logos, design and/or coloring, a significant segment displays brand loyalty which alters when price becomes a factor for consideration and BOP consumers lack trust where new brands are concerned and prefer good quality brands. Furthermore, BOP consumers’ brand consciousness and purchase decisions are influenced by education and income respectively. It can also be concluded that the majority of South African BOP consumers are brand-conscious; hence, brands play an influential role in their consumer decision-making process. Beneficial recommendations are presented for business organizations.

scholarly journals The Use of “Community” in South Africa's 2011 Local Government Elections

2015 ◽  
Vol 50 (2) ◽  
pp. 101-111
Author(s):  
Udo Richard Averweg ◽  
Marcus Leaning
Keyword(s):  
South Africa ◽  
Local Government ◽  
Political Parties ◽  
Research Methods ◽  
Broad Spectrum ◽  
Media Coverage

In South Africa, local government elections are held every five years, with the next ones scheduled for 2016. During the last local government elections in 2011, much media coverage was given to political parties’ manifestos and slogans. They are frequently layered with social and political references, and the terms used are often emotionally resonant across a broad spectrum of the electorate. One term frequently found in such rhetoric is “community.” This article explores the term as it was used in a number of different political parties’ manifestos during the 2011 local government elections. The authors utilise research methods that allow a neutral interrogation of the manifestos.

Black Masculinities on Trial in Absentia: The Case of Oscar Pistorius in South Africa

2018 ◽  
Vol 23 (3-4) ◽  
pp. 499-515 ◽  
Author(s):  
Malose Langa ◽  
Adele Kirsten ◽  
Brett Bowman ◽  
Gill Eagle ◽  
Peace Kiguwa
Keyword(s):  
South Africa ◽  
Media Coverage ◽  
Fear Of Crime ◽  
White Male ◽  
Social Representation ◽  
South Africans ◽  
White Manhood ◽  
Black Man ◽  
Rich Material ◽  
Closed Door

This article explores the social representation of black masculinities as violent in the globally publicized case of the murder by Oscar Pistorius of his girlfriend, Reeva Steenkamp. This murder and the subsequent media interest it generated highlighted the manner in which fear of crime in South Africa, particularly amongst certain sectors of the population such as white, male gun owners and gun lobbyists, (including Pistorius and his family members) contributed to assertions about their right to own guns to defend their families and possessions against this perceived threat. Such claims were made despite statistical evidence showing that black South Africans are more likely to be victims of violent crime than white South Africans. Drawing upon media coverage of the trial, this article critically discusses the intersection between masculinity and racial identity with a particular focus on gun ownership as a symbol of hegemonic white manhood, and the parallel construction of black masculinities as violent and dangerous. The Oscar Pistorius trial offers rich material for this analysis: his entire defence was based on the view that the intruder he feared was almost certainly a black man who, as a legitimate target for the use of lethal force in self-defence, deserved to die from the four bullets fired through a closed door. It is argued that in his absence, the black man was ever-present at the Oscar Pistorius trial as a threatening figure whose calling into being was revealing of how black masculinities continue to be represented, relayed and received in particular ways in post-apartheid South Africa.

scholarly journals Media framing of democratisation conflicts in Egypt, Kenya, Serbia and South Africa

Sociologija ◽  
2017 ◽  
Vol 59 (4) ◽  
pp. 518-537
Author(s):  
Nebojsa Vladisavljevic ◽  
Katrin Voltmer
Keyword(s):  
South Africa ◽  
Content Analysis ◽  
Transitional Justice ◽  
Media Coverage ◽  
Media Framing ◽  
Sub Saharan Africa ◽  
News Stories ◽  
The Media ◽  
Sub Saharan ◽  
Distribution Of Power

This paper presents an overview of the main findings from a quantitative content analysis covering different types of democratisation conflicts (i.e., conflicts over citizenship, elections, transitional justice and distribution of power) in Egypt, Kenya, Serbia and South Africa. The key findings from the content analysis are organised around several themes: causes of democratisation conflicts, portrayal of conflict parties, preferred solutions to conflicts, perceptions of democracy, role of the media, authoritarian past, and tone of reporting and polarisation. The main finding is that cross-national variations depend on several factors: specific country contexts (and contexts of broader regions from which they come from, including the Arab Middle East, sub-Saharan Africa and post-communist Europe); regime type and the stage of democratisation; and type of democratisation conflict (which reflects the main arenas of political contestation). Across all countries, the quality of media coverage is limited by bias, emotionalisation and - most importantly - polarisation. In particular, conflicts over the distribution of power trigger sharp polarisation, whereas elections - contrary to existing literature - seem to force media towards a more restrained style of reporting. The sample involves 5162 newspaper articles and news stories from the four countries.

scholarly journals End-User Adoption of Bitcoin in South Africa

2018 ◽  
Vol 10 (5(J)) ◽  
pp. 230-243 ◽  
Author(s):  
Raphael Warren Jankeeparsad ◽  
Dev Tewari
Keyword(s):  
South Africa ◽  
Technology Acceptance ◽  
Media Coverage ◽  
Perceived Usefulness ◽  
End User ◽  
South Africans ◽  
User Adoption ◽  
Crypto Currency ◽  
Acceptance Model ◽  
Facilitating Conditions

Since its introduction in 2008, the value and popularity of Bitcoin have risen exponentially.  Despite being 10 years old, the concept of crypto currency is fairly new in South Africa. The increase in the value of Bitcoin, together with extensive media coverage, has led to the creation of a Bitcoin economic system with many South Africans jumping on the Bitcoin bandwagon. This study aims to identify the determinants affecting end-user adoption of Bitcoin in South Africa and to determine the main use of the crypto currency by South Africans. A research model was developed utilising constructs from the technology acceptance model and theory of planned behaviour. The model was then tested empirically by utilising two survey-based questionnaires, one for current users of Bitcoin and one for non-users. For users, perceived usefulness and access to facilitating conditions were the primary determinants influencing their decision to adopt the crypto currency while lack of trust and social influences were the primary reasons non-users chose not to adopt Bitcoin.   

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