Communicating corporate social responsibility in sport organizations: Incorporating new media

2014 ◽  
pp. 207-217
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Sport Organizations ◽  
Corporate Social

scholarly journals Corporate Social Responsibility – vom Reputationsmanagement zum politischen Projekt

2011 ◽  
Vol 41 (164) ◽  
Author(s):  
Luise Görges ◽  
Ulf Kadritzke
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Social Consequences ◽  
Corporate Misconduct ◽  
Corporate Power ◽  
The Social ◽  
History Of ◽  
New Social Movement ◽  
Corporate Social

Luise Görges, Ulf Kadritzke: Corporate Social Responsibility – from Reputation Managementto the Strategic Advance of Corporate Power. This history of CSR exemplifies theadvancement of corporate power in the process of capitalist globalization. Initially started inresponse to reports on the violation of human rights, the transnational corporations (TNCs)managed to design the CSR concept as a voluntary and highly selective commitment to bridgethe gap between the rhetoric and the reality of corporate conduct. With the worldwide rise ofthe neoliberal paradigm in economic and social policy, these CSR-concepts were combinedinto a capital-dominated CSR-complex. The article tries to reconstruct the scientific, politicaland ideological roots of the concept and the steps transforming the corporate CSR-movementinto a successful ‘industry’. But the company-driven CSR is consistently confronted withactors and actions of a new social movement (including NGOs as well as unions). Theseorganizations of civil society steadily uncover the social consequences of corporate globalstrategies. The so far asymmetric balance of power may nevertheless give NGOs and theirallies– backed by the new media – a chance to lay open corporate misconduct and demonstratethe main ‘performance’ of global corporate power: the deepening of class polarization andecological instability.

scholarly journals The Perceived Corporate Social Responsibility of Major Sport Organizations by the German Public: An Empirical Analysis During the COVID-19 Pandemic

2021 ◽  
Vol 3 ◽  
Author(s):  
Tim F. Thormann ◽  
Pamela Wicker
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
Individual Characteristics ◽  
German Population ◽  
Special Role ◽  
Sport Organizations ◽  
Professional Team Sports ◽  
Corporate Social

Sport governing bodies have played a special role in society during the first wave of the COVID-19 pandemic. Following stakeholder theory and consumption capital theory, this study investigated the actions of the German Bundesliga (DFL), Union of European Football Associations (UEFA), and the International Olympic Committee (IOC) during this phase as perceived by the German population and through the lens of corporate social responsibility (CSR). Based on a representative sample of the German resident population (N = 1,000), the study examined the individual characteristics that influenced the perceived CSR of these organizations and what population clusters emerged from this perception. The survey applied a CSR scale that was previously validated in a professional team sports context. The results confirmed the equally strong applicability of the scale to the sport governing context. Cluster analysis yielded three distinctive clusters, namely, “supporters,” “neutral observers,” and “critics.” Regression analyses and the cluster analysis identified those with frequent consumption and high involvement in sport as rating the actions of the three sport organizations more positively. They are also more strongly represented in the “supporters” cluster. In contrast, those threatened the most by the virus are overrepresented in the “critics” cluster.

The Use of New Media Applications in Corporate Social Responsibility

2021 ◽  
pp. 274-291
Author(s):  
Eda Turanci ◽  
Nefise Sirzad
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Research Results ◽  
Different Types ◽  
Media Types ◽  
Corporate Social ◽  
Media Applications ◽  
The Impact

Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.

The Use of New Media Applications in Corporate Social Responsibility

2021 ◽  
pp. 874-891
Author(s):  
Eda Turanci ◽  
Nefise Sirzad
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Research Results ◽  
Different Types ◽  
Media Types ◽  
Corporate Social ◽  
Media Applications ◽  
The Impact

Corporate social responsibility is the responsibility of the corporations towards the stakeholders, the environment, and society. It covers the voluntary practices for the solution of social problems. Similar to other areas, new media applications offer new opportunities in terms of corporate social responsibility practices. In addition, it is now possible for companies to benefit from four different types of media: “paid, earned, shared, and owned media”. The purpose of this study is to reveal how corporations take advantage of paid, owned, earned, and shared media using new media applications in their social responsibility practices. For this purpose, the Vodafone Turkey Foundation's #BuMamaBenden project is selected as a case study and examined. The research results show that new media applications can be used as an effective tool to reach people. Moreover, the coordinated use of these four media types can increase the impact of corporate social responsibility projects and keeps them alive.

scholarly journals Corporate Social Responsibility Communication and Company Reputation in Pandemic Era

Komunikator ◽  
2021 ◽  
Vol 13 (2) ◽  
pp. 138-147
Author(s):  
Adhianty Nurjanah
Keyword(s):  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Online Media ◽  
Literature Study ◽  
Csr Communication ◽  
Analysis Technique ◽  
Depth Interview ◽  
Company Reputation ◽  
Corporate Social

Corporate Social Responsibility (CSR) is a way to build a company’s positive reputation. In the new media era and during the COVID-19 pandemic, online media has become an effective communication medium for companies to communicate CSR and build a positive reputation among stakeholders. This study examines BRI Peduli CSR communication during the COVID-19 pandemic through online media on the bri.co.id website that can increase BRI’s positive reputation. The research method used in this research is descriptive qualitative research with case study method, data collection is done by in-depth interview and literature study. The data analysis technique was carried out by triangulating sources to get accurate results regarding CSR communications during the COVID-19 pandemic. The results show that effective CSR communication between companies and communities that are beneficiaries of CSR programs will greatly determine the program’s success. The CSR program is an official communication channel so that all stakeholders get accountable and reliable information. BRI has also applied the principle of digitization to new media but has not yet reached the level of interactivity and audience-generated media. Online media can build a positive image and be reported CSR Program massively during the COVID-19 pandemic. 

Understanding Historical Background of Corporate Social Responsibility (CSR) and Realizing Social Media as a New Horizon in CSR Communication

2019 ◽  
pp. 59-85
Author(s):  
Melis Kaytaz Yiğit ◽  
Özge Kirezli
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Market Competition ◽  
Historical Background ◽  
Dimensional Structure ◽  
Globalizing World ◽  
Social Media Tools ◽  
Corporate Social

With globalizing world, formal and the dimensional structure of market competition has been changing dramatically. In such a rapidly changing environment, companies should not just meet unlimited consumer needs, but also adopt a certain social responsibility philiosophy towards the society. In that sense, corporate social responsibility is one of the important concepts that play a role in formation of positive perceptions of the target groups. The purpose of this chapter is to understand the changing nature of corporate social responsibility (CSR) over years, and also find the effect of social media on communicating corporate social responsibility. In that sense, firstly the need for CSR is to be discussed in different perspectives. Alternative definitions are provided over years to sense the evolving nature of the concept. Then in the last part, new media and social media's impact on CSR, as of benefits/challenges provided and alternative social media tools to be used in communication, are discussed.

Internal contributions to initiating corporate social responsibility in sport organizations

2018 ◽  
Vol 56 (8) ◽  
pp. 1804-1817 ◽  
Author(s):  
Kyungyeol (Anthony) Kim ◽  
Kevin K. Byon ◽  
Hansung Song ◽  
Kyungsik Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Negative Relationship ◽  
Sport Organizations ◽  
Voice Behavior ◽  
Positive Role ◽  
Promotion Focus ◽  
Content Type ◽  
Negative Effect ◽  
Corporate Social

Purpose The purpose of this paper is to highlight the role that employees play in helping embed a corporate social responsibility (CSR)-advocated culture into their organizations through a voice behavior. This study examines: first, the effect of employees’ negative perceptions (i.e. persuasion knowledge (PK)) of CSR on voice behavior; second, the influence of employees’ motivational dispositions regarding goals (i.e. promotion focus) on voice behavior; and third, the positive moderating effect of promotion focus in the negative relationship between PK and voice behavior. Design/methodology/approach Data were gathered from 168 employees representing all five Korean professional sport organizations at an inaugural sport marketing workshop, a moderated multiple regression analysis was performed to test the hypotheses. Findings The results indicated a marginal negative effect of PK on voice behavior and a significant positive effect of promotion focus on voice behavior. Further, it was found that promotion focus played a positive moderating role in the negative relationship between PK and voice behavior. Originality/value Although employees bear much of the burden of and responsibility for enacting ethical and competitive CSR practices, a paucity of the research has addressed their contributions to CSR as internal promoters of the activities. The present study contributes to the CSR literature by focusing on the role of employees in voicing CSR and empirically examining how promotion focus played a positive role in the relationship between PK and voice behavior.

scholarly journals Corporate Social Responsibility within Social Media-Stakeholder Relations Strategies: Case of Turkish Stock Exchange Companies

2015 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Ezgi Yildirim Saatci ◽  
Işıl Çobanlı Erdönmez
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
New Media ◽  
Social Responsibility ◽  
Stock Exchange ◽  
Business World ◽  
Holding Companies ◽  
Clear Explanation ◽  
The Social ◽  
Corporate Social

Emergence and dominance of internet has changed the rules of the business world. Customer centric strategies became customer participated actions with the rise of social networks where all functional strategies of the firms are continuously being reshaped according to customer values. At the same time, concerns of customers as the buyers in terms of cost and quality are also backed up with their concerns as a member of the society where the organizations have direct impact on, which can give a clear explanation for the enhanced corporate social responsibility movement of the last decade. Philanthropic act of organizations are also considered as the fifth P of marketing which is also channeled through new media such as Face book, YouTube, LinkedIn, Twitter and YouTube. This paper intends to investigate 53 Turkish Holding companies which are register to Turkish Capital Market Board -and therefore, have to declare their social responsibility projects according to corporate governance rules- with an aim to contrast these projects’ prevalence in the social media and strategic use of marketing elements accordingly to frame the Turkish perspective.

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