scholarly journals The Perceived Corporate Social Responsibility of Major Sport Organizations by the German Public: An Empirical Analysis During the COVID-19 Pandemic

2021 ◽  
Vol 3 ◽  
Author(s):  
Tim F. Thormann ◽  
Pamela Wicker
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
Individual Characteristics ◽  
German Population ◽  
Special Role ◽  
Sport Organizations ◽  
Professional Team Sports ◽  
Corporate Social

Sport governing bodies have played a special role in society during the first wave of the COVID-19 pandemic. Following stakeholder theory and consumption capital theory, this study investigated the actions of the German Bundesliga (DFL), Union of European Football Associations (UEFA), and the International Olympic Committee (IOC) during this phase as perceived by the German population and through the lens of corporate social responsibility (CSR). Based on a representative sample of the German resident population (N = 1,000), the study examined the individual characteristics that influenced the perceived CSR of these organizations and what population clusters emerged from this perception. The survey applied a CSR scale that was previously validated in a professional team sports context. The results confirmed the equally strong applicability of the scale to the sport governing context. Cluster analysis yielded three distinctive clusters, namely, “supporters,” “neutral observers,” and “critics.” Regression analyses and the cluster analysis identified those with frequent consumption and high involvement in sport as rating the actions of the three sport organizations more positively. They are also more strongly represented in the “supporters” cluster. In contrast, those threatened the most by the virus are overrepresented in the “critics” cluster.

Professional Team Sports Organizations’ Corporate Social Responsibility Activities: Corporate Image and Chosen Communication Outlets’ Influence on Consumers’ Reactions

2020 ◽  
pp. 1-18
Author(s):  
Cindy Lee ◽  
Hyejin Bang ◽  
David J. Shonk
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Team Sports ◽  
The United States ◽  
Corporate Image ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Main Effect ◽  
Sport Teams ◽  
Corporate Social

As professional sport teams’ involvement with corporate social responsibility (CSR) activities are prevalent and expected by the public, there has been more attention on the factors that can influence consumers’ reactions to CSR activities. This study investigated the influence of two factors—corporate image and organization choice of communication vehicle—on individuals’ responses, perceived motive, and change of attitude to a professional team sports organization’s CSR activities. A total of 225 usable surveys were collected from a university located in the southern region of the United States for data analyses. The study showed that corporate image had a main effect on perceived motives, Munfavorable = 5.07, Mfavorable = 5.60, F(1, 216) = 6.38, p < .05, , and attitudes, Munfavorable = 4.64, Mfavorable = 5.49; F(1, 216) = 18.34, p < .05, , toward the team due to CSR activities, while there was no main effect for the professional team sports organization’s chosen communication vehicle, F(2, 217) = 1.09, p > .05, for their CSR activities. The importance of building good corporate image and communicating CSR activities to the fan base are also discussed.

Corporate Social Responsibility in Professional Team Sports Organizations: An Integrative Review

2018 ◽  
Vol 32 (6) ◽  
pp. 511-530 ◽  
Author(s):  
Stefan Walzel ◽  
Jonathan Robertson ◽  
Christos Anagnostopoulos
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Discourse ◽  
Social Issues ◽  
Team Sports ◽  
Future Research ◽  
Sports Organizations ◽  
Professional Team Sports ◽  
Geographical Dispersion ◽  
Corporate Social

Professional team sports organizations (PTSOs) are highly influential in our society. They can both positively and negatively shape the public discourse around responsible norms of behavior. The purpose of this article is to describe and critically review the literature on PTSOs’ corporate social responsibility (CSR) to develop a comprehensive understanding of current and future research directions in the field. Our analysis reviewed articles on CSR within PTSOs and identified publication year; geographical dispersion; journal type; sports contexts; social issues investigated; research approaches and methods; and how CSR was conceptualized, defined, and theoretically supported. The findings indicate that CSR within PTSOs has primarily been investigated in community programs, using qualitative research methods and pragmatically conceptualizing CSR on the basis of return on investments to the organization in European and North American contexts. Our discussion provides a critical review of the literature before outlining avenues for future research and practice.

scholarly journals Financial and economic aspects of corporate social responsibility

2020 ◽  
Vol 89 ◽  
pp. 07002
Author(s):  
V.V. Ilyashenko
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Oil And Gas ◽  
Special Role ◽  
Financial Conditions ◽  
National Wealth ◽  
Role Of The State ◽  
Corporate Social ◽  
The Impact

The article shows the importance of corporate social responsibility (CSR) in ensuring sustainable development of the country. The types of CSR and its features in various states are considered. The author describes the economy of the Russian Federation and its impact on the system of corporate social responsibility in the country. The high profitability of resource-extractive industries and their use of the country’s national wealth defines their special role in CSR not only towards their employees through wages and the allocation of social benefits from profit, but also to the society. It is shown that the established country’s political system significantly influences the possibility of implementing a system of corporate social responsibility. The author characterizes the significant regulatory and stimulating role of the state in social development through taxation and the structure of government spending. When assessing the financial conditions of CSR, the author analyses the impact of capital outflow on its development. Corporate social responsibility also includes the responsibility of organizations to the environment. The author provides a rating assessment of Russian oil and gas, mining and metallurgical companies openness in terms of environmental responsibility.

scholarly journals Corporate social responsibility as a way to sustainable employment

Econometrics ◽  
2020 ◽  
Vol 24 (3) ◽  
pp. 59-69
Author(s):  
Karolina Muszyńska
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Diversity Management ◽  
Individual Characteristics ◽  
Company Strategy ◽  
Managing Diversity ◽  
The People ◽  
Management Concepts ◽  
The Individual ◽  
Corporate Social

The purpose of this article is to identify the relationship between the declared activities in line with corporate social responsibility and the implementation of diversity management concepts. The paper presents the essence of corporate social responsibility as an element of company strategy, and the importance of the concept of managing diversity of employees in building an organizational culture based on mutual respect and a sense of security of employees, and thus increasing the efficiency and innovation of the company, by recognizing the individual characteristics of the people employed. An in-depth interview method was used, conducted on the basis of a non-standardized interview questionnaire with HR directors of domestic companies. The obtained empirical material was presented as a case study

Internal contributions to initiating corporate social responsibility in sport organizations

2018 ◽  
Vol 56 (8) ◽  
pp. 1804-1817 ◽  
Author(s):  
Kyungyeol (Anthony) Kim ◽  
Kevin K. Byon ◽  
Hansung Song ◽  
Kyungsik Kim
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Negative Relationship ◽  
Sport Organizations ◽  
Voice Behavior ◽  
Positive Role ◽  
Promotion Focus ◽  
Content Type ◽  
Negative Effect ◽  
Corporate Social

Purpose The purpose of this paper is to highlight the role that employees play in helping embed a corporate social responsibility (CSR)-advocated culture into their organizations through a voice behavior. This study examines: first, the effect of employees’ negative perceptions (i.e. persuasion knowledge (PK)) of CSR on voice behavior; second, the influence of employees’ motivational dispositions regarding goals (i.e. promotion focus) on voice behavior; and third, the positive moderating effect of promotion focus in the negative relationship between PK and voice behavior. Design/methodology/approach Data were gathered from 168 employees representing all five Korean professional sport organizations at an inaugural sport marketing workshop, a moderated multiple regression analysis was performed to test the hypotheses. Findings The results indicated a marginal negative effect of PK on voice behavior and a significant positive effect of promotion focus on voice behavior. Further, it was found that promotion focus played a positive moderating role in the negative relationship between PK and voice behavior. Originality/value Although employees bear much of the burden of and responsibility for enacting ethical and competitive CSR practices, a paucity of the research has addressed their contributions to CSR as internal promoters of the activities. The present study contributes to the CSR literature by focusing on the role of employees in voicing CSR and empirically examining how promotion focus played a positive role in the relationship between PK and voice behavior.

scholarly journals Empirical analysis of the relationship between the costs of corporate social responsibility policy implementation and Russian companies’ financial performance

Upravlenets ◽  
2020 ◽  
Vol 11 (2) ◽  
pp. 16-26
Author(s):  
Andrey Ankudinov ◽  
Idelia Badykova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Policy Implementation ◽  
Financial Performance ◽  
Significant Relationship ◽  
Fixed Effects ◽  
Individual Characteristics ◽  
Implementation Costs ◽  
Corporate Social ◽  
The Relationship

Analysis of the current body of scientific knowledge on the problems of economic efficiency of corporate social responsibility (CSR) policy displays highly controversial results. The paper focuses on empirical analysis of the relationship between the level of social responsibility, as proxied by CSR policy implementation costs, and financial performance of Russian companies. The research methodology includes the conceptual framework of the instrumental approach to the corporate social responsibility theory. Accumulated knowledge and empirical results systematized in the article serve as the basis for statistical analysis of panel data. The authors employ random effects and fixed effects models. The sample comprises data covering the period of 2012–2018 for 22 Russian publicly traded companies. The value multiplier Market-to-Book Ratio (MBR) and the accounting indicator of profitability EBITDA margin are used as dependent variables. Estimates of the random effects model confirm a positive relationship between the value multiplier MBR and CSR policy implementation costs. However, the fixed effects model analysis failed to confirm any statistically significant relationship between the value multiplier MBR and CSR costs, which supports the conclusion that decisions on CSR policy implementation in Russia are mainly due to individual characteristics of companies related to unobservable effects. Both models did not reveal a statistically significant relationship between the chosen CSR proxy variable and the accounting indicator of financial performance. The empirical results generally confirm that socially responsible behavior can act as a driver of raising funds even in the context of imperfect market; however, managerial decisions in this field are largely determined by individual characteristics of companies.

scholarly journals Corporate Social Responsibility and Business Philosophies among Hungarian Business Students

2021 ◽  
Vol 13 (17) ◽  
pp. 9914
Author(s):  
László Berényi ◽  
Nikolett Deutsch
Keyword(s):  
Cluster Analysis ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Survey ◽  
Business Students ◽  
Future Research ◽  
Business Practitioners ◽  
Corporate Social ◽  
The Relationship ◽  
Business Philosophy

This study attempts to identify a relationship between the perception of corporate social responsibility (CSR) and the business philosophies (Machiavellianism, moral objectivism, legalism, ethical relativism, social Darwinism) among Hungarian business students. The goals of the investigations are (1) to explore the perception of CSR, (2) to analyze which business philosophies describe the students, and (3) to characterize typical patterns by means of cluster analysis. The data collection was performed by means of a self-administered, voluntary online survey including the Attitudes Toward Business Ethics Questionnaire (ATBEQ) instrument. Grouping effects were tested with non-parametric analysis of variance; cluster analysis used the K-Means method. The research sample consisted of 865 responses. Machiavellianism was found to be the most dominant business philosophy among the respondents. The cluster analysis shows three patterns, namely (1) CSR believers, (2) large business-oriented, and (3) skeptic. The correlations between CSR perception and business philosophy scores confirm the relationship assumed. The understanding of the value system of the students allows targeted curriculum development for the higher education institutions and, as a result, a more effective approach to CSR applications. Moreover, the result on business philosophies itself provides a contribution to cross-national contribution in the field. Future research should include the extension of the analysis to other students and business practitioners.

Millennial's Involvement in Corporate Social Responsibility

2020 ◽  
pp. 293-320
Author(s):  
Eleonora Rapiti ◽  
Cecilia Silvestri
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Corporate Social Responsibility ◽  
Customer Satisfaction ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Strategic Marketing ◽  
Level Of Satisfaction ◽  
Marketing Tool ◽  
Corporate Social

Corporate Social Responsibility (CSR) has come to be regarded as a great strategic marketing tool and an important part of the business paradigm (Supanti and Butcher, 2019). Several authors (i.e. Choi and La, 2013) studied CSR as a driver of satisfaction and loyalty. This chapter focused on the behavior of Millennials to which CRS is an integral part of their lives. However, studies in the literature on this topic are limited. The chapter fills the gap of existing literature and increases knowledge on this issue by: (1) identifying, through factor analysis, the dimensions of CSR and (2) analyzing, through cluster analysis, the relationships between CSR and Customer Satisfaction (CS) and Customer Loyalty (CL) of different Millennials groups. The results show how the knowledge of the CSR conditions the behavior of millennials by helping to increase their level of satisfaction and loyalty.

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