The Magazine Industry

Media Today ◽  
2016 ◽  
pp. 270-294
Keyword(s):  
2018 ◽  
pp. 270-280
Author(s):  
Jenny McKay
Keyword(s):  

Author(s):  
Miia Kosonen ◽  
Hanna-Kaisa Ellonen

Despite the growing enthusiasm about social media’s revolutionary potential, there is a lack of research on the possible business-side benefits. The authors maintain that in order to realize social media’s business potential, it is essential to identify the roles in which customers can participate in value co-creation. This study explores consumer participation enabled by social interaction technologies in the context of the newspaper and magazine industry. A qualitative analysis of 31 interviews with the publishers of the leading Finnish newspapers and magazines was conducted. A typology of six different roles of online consumer participation was developed: namely, agent, commentator, tester, debater, content producer, and messenger. The more company-driven types of participation (agent, commentator, and tester) can be integrated with product development support and learning from customers, the more consumer-driven types (debater, content producer, and messenger) are able to provide brand support and options for value co-creation.


Journalism ◽  
2016 ◽  
Vol 18 (3) ◽  
pp. 334-349 ◽  
Author(s):  
Nando Malmelin ◽  
Lotta Nivari-Lindström

This article explores conceptions of creativity in the media industry, specifically among professionals of journalism working in the magazine industry. It contributes to the development of the theory of creativity from a media industry perspective and produces new conceptual knowledge about creative media work. The article finds that in the magazine industry, journalistic creativity is understood as a practical and multidimensional concept that can be interpreted and applied in many different ways. The different conceptions of creativity reflect both the traditions of the journalistic profession and the challenges now faced by the media and the magazine industry. It is concluded that creative work in the magazine industry is typically goal driven, commercially minded and collaboratively oriented. Also, creative work in the magazine industry is characterized by ongoing processes of gradual reinvention. Other major creative challenges include the development of new ways of working, new media products and new commercial solutions.


Author(s):  
Sandra Tomc

This chapter looks at the dozens of enemies Poe acquired in the course of his career. Instead of understanding these enemies as a phenomenon peculiar to Poe and his individual psychological state, the chapter argues that enemies were a kind of dark, unconscious side of the friendship culture that prevailed in the magazine industry in the early nineteenth-century United States. At a time when magazines depended for their content and profitability on the voluntary labor of unpaid contributors, friendship culture, in which friends volunteered to write for the periodicals of other friends, was crucial to the functioning of the magazine publishing economy. But hatred and rage were also productive energies, goading writers to write for free for magazines as easily as friendly indebtedness. Examining Poe’s rancorous relationships with his fellow authors, this article argues that Poe’s many enemies were part of a larger economy of violent invective and grudges that formed a companion to the culture of friendship.


Author(s):  
Heather A. Haveman

This chapter examines the interplay between magazines and religion, with emphasis on how the growing number and variety of magazines supported and channeled community building in America—including the translocal communities that were a big part of the modernization of American society. It first considers how American religion evolved during the period 1740–1860, citing in particular the rise of national religious organizations. It then explores the relationship between religious events and institutions, on the one hand, and religious magazines on the other. It also describes the fragmentation of American churches in disputes over theology and politics and concludes by explaining how the proliferation of religious magazines affected the rest of the magazine industry.


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