Cross-cultural marketing insights

2020 ◽  
pp. 9-19
Author(s):  
Camille P. Schuster
Keyword(s):  
Cross Cultural ◽  
Cultural Marketing

scholarly journals ІДЕНТИФІКАЦІЯ КАТЕГОРІЇ «НАЦІОНАЛЬНІ ДІЛОВІ КУЛЬТУРИ» ЯК ВИХІДНА ОСНОВА МІЖНАРОДНОГО ПІДПРИЄМНИЦТВА

2020 ◽  
pp. 19-25
Author(s):  
Єгор Вячеславович Чеботарьов
Keyword(s):  
Institutional Environment ◽  
Empirical Studies ◽  
Cross Cultural ◽  
Practical Significance ◽  
Business Culture ◽  
Analysis And Synthesis ◽  
Critical Instability ◽  
Cross Cultural Management ◽  
Cultural Marketing ◽  
National Business

Formulation of the problem. The dramatic aggravation of the situation in world commodity, financial and stock markets leads to critical instability of international business, which confirms the need to study the problematics of national business cultures. The aim of the research is to identify the pivotal category - "national business cultures" and to disclose its content. The subject of the research is the original epistemological basis of analysis and the defining phenomena that reveal the content of the category - "national business cultures". The methods of the research: unity of analysis and synthesis, ascent from concrete to abstract, method of comparative analysis. The hypothesis of the research - national business cultures embody a set of phenomena and processes that are multidisciplinary in content, with reproducibility in time and space with some modification in specific conditions. The statement of basic materials: on the basis of the analysis of the works of the founders of the theory of national business cultures (G. Hofstede, F. Trompenaars; R. Lewis; C. Rapaille) and their followers the essence of the components of the study of national business cultures: cross -cultural management, cross -cultural communications and cross -cultural marketing. The epistemologi cal postulates that are necessary for the categorical definition of the "national business cultures" concept are qualified: multifacetedness; determinants of the formation of national business cultures; the longevity and reproduction of national business cultures; property of identification and classification of differences of national business cultures; modification of forms of manifestations of national business cultures within specific time. The originality and practical significance of the research lays in clear authentication of the "national business cultures" category and identification of the defining components of cross-cultural entrepreneurship. Conclusions and perspectives of further research: national business cultures are a complex interdisciplinary phenomenon that focuses on a set of essential features not only of economic content but also of the institutional environment. The primary tasks of further development are to conduct applied empirical studies on the evaluation of Ukraine's national business culture.

Tourists' attitudes towards textiles and apparel-related cultural products: A cross-cultural marketing study

2009 ◽  
Vol 30 (5) ◽  
pp. 724-732 ◽  
Author(s):  
Yuri Lee ◽  
Soyoung Kim ◽  
Yoo-Kyoung Seock ◽  
Yunjin Cho
Keyword(s):  
Cross Cultural ◽  
Cultural Products ◽  
Textiles And Apparel ◽  
Cultural Marketing

Handbook of cross-cultural marketing

1998 ◽  
Vol 35 (08) ◽  
pp. 35-4589-35-4589
Keyword(s):  
Cross Cultural ◽  
Cultural Marketing

Handbook on Cross-Cultural Marketing

2020 ◽  
Author(s):  
Glen Brodowsky ◽  
Camille Schuster
Keyword(s):  
Cross Cultural ◽  
Cultural Marketing

The Role of Cross-cultural Analysis in Choosing the International Marketing Strategy of Adaptation or Standardization

10.12737/2497 ◽  
2014 ◽  
Vol 2 (3) ◽  
pp. 54-58 ◽  
Author(s):  
Щепеткова ◽  
D. Shchepetkova
Keyword(s):  
Marketing Research ◽  
New Product ◽  
International Markets ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Foreign Products ◽  
International Marketing Strategy ◽  
Cultural Marketing ◽  
A Company

Nowadays most of the companies successfully sell goods by crossing the borders of the domestic country. However international corporations often face problems, connected with cultural differences in consumer behavior as well as distinctions in their perception of foreign products. Thus, for achieving the success on the international markets, a company should take precise actions before launching a new product, selecting appropriate marketing strategies and carrying out cross-cultural marketing research.

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