ПОЛІТИКА ЧЕСЬКОГО НАЦІОНАЛЬНОГО БАНКУ ЩОДО РИНКУ НЕРУХОМОСТІ

Nowadays, when we still see the impact of COVID not only in the Czech Republic, but all over the world, when the value of money is constantly decreasing due to inflation and negative trends in the economy, people usually try to save their savings where they are confident that they will not lose value. The purpose of the article is to characterize the policy of the Czech National Bank in relation to the real estate market. Research hypothesis. The population of the Czech Republic now perceives housing as a safe haven and protects their savings by buying real estate. That is why, according to practicing economists, the great interest of Czechs in investing in real estate will continue in the coming years. Presentation of the main material. Wealthy people in the Czech Republic are now investing their money in apartments to protect their savings from inflation, which was largely fueled by covid restrictions. Rising inflation and volatility in world currencies is a serious blow to those who keep their savings in cash, so people want to own any asset that has any hope of going up. Originality and practical significance of the research. It has been proven that overheated markets sometimes collapse with dire consequences for a country's economy. And this is the responsibility of the regulators, who must anticipate and prevent such trends in the markets. Conclusions and prospects for further research. The current situation with the pandemic has not affected the real estate market, which is perhaps surprising. The population of the Czech Republic now perceives housing as a safe haven and protects their savings by buying real estate. The main task today of all financial market regulators, not only in the Czech Republic, but all over the world, is and will be the task of preventing a sharp collapse of the formed bubbles, including the real estate market.

ОЦІНЮВАННЯ ЕКОНОМІЧНОЇ БЕЗПЕКИ ОРГАНІЗАЦІЙ НА ОСНОВІ ФОРМУВАННЯ СИСТЕМИ ПОКАЗНИКІВ

The problems of assessing the economic security of organizations on the basis of creating an integral system of final (resulting) and intermediate (factor) indicators related to indicators of determining its level in a state of statics and dynamics, given the current situation in the modern era, seem to be very relevant. The purpose of the study is to form an organic system of indicators economic security, providing organizations with the definition of all reserves of economic growth and identification of advantages over competitors on the basis of the current economic mechanism. The methodological basis of the study was the modern legislative and normative legal acts regulating the economic activities of organizations. Research tasks, goal achievement and problem solving are focused on the use of methods of chain substitutions and mathematical analysis, which, complementing each other, provide accurate information about the degree of influence of factor indicators on the resulting indicators, which is necessary for organizations to rank areas that enhance economic security. The main hypothesis of the study was the assumption about the possibility and feasibility of forming a system of indicators for assessing the economic security of organizations. Presentation of the main material. This article is devoted to the analysis of the approach proposed by the authors to assessing economic security as the core of the economic potential of organizations based on the creation of an integral system of final (resulting) and intermediate (factor) indicators related to indicators of determining its level in a state of statics and dynamics. The originality and practical significance is confirmed by our proposed toolkit, which includes factor and resulting indicators in their organic interaction, which makes it possible to objectively assess the economic security of organizations. The practical significance of the study also lies in the fact that these methods are applicable in all organizations, regardless of their economic and legal status, since they are built on general economic postulates and provide for the specifics of the current economic situation. Conclusions and prospects for further research. Having the tools created by the authors, presented by methods for calculating economic security indicators, organizations will qualitatively analyze its general and particular indicators, objectively assessing the final and intermediate desired benchmarks for the effectiveness and cost of activities and the strength of the impact of each of them on the result and costs, objectively subject to an increment in during a certain time interval. In the future, it is planned to develop and expand the proposed system of indicators for assessing economic security, including using a generalized version of this system in relation to other taxonomic objects at the meso-level - to regions and industries.

ОЦІНЮВАННЯ ДОЦІЛЬНОСТІ ІМПОРТНОГО ЗАБЕЗПЕЧЕННЯ НАСІННЯМИ ТОВАРОВИРОБНИКІВ ОВОЧНОЇ ПРОДУКЦІЇ В БІЛОРУСІЇ

The high level of import of vegetable seeds negatively affects the indicators of resource self-sufficiency of agricultural sectors. At the same time, the development of the vegetable seeds market requires significant financial investments in this segment and analysis of their further payback based on scientific approaches. The purpose of the article. To develop methodological approaches to assessing the effectiveness of import flows in relation to vegetable seeds. The object of research is vegetable seeds, the value chain in vegetable growing. Methods used in research. The theoretical and methodological basis for the study was the works of domestic and foreign scientists on import and import-substituting production. The following methods were used in the research process: monographic, abstract-logical, normative, synthesis and system analysis, etc. The hypothesis of the study. Import flows of vegetable seeds take place in the Republic of Belarus in the presence of a certain list of conditions, which requires justification of their expediency. Presentation of the main material. The article presents the author's position regarding the development of scientific and methodological approaches to assessing the feasibility of implementing import flows of vegetable seeds. Originality and practical value. The scientific novelty of the study consists in the development of a comprehensive assessment of the feasibility of zoning a certain variety of vegetables of Belarusian selection for individual management entities or its import on the basis of a number of factors and criteria. Conclusions. The development of the Belarusian market of vegetable seeds involves a comprehensive assessment of the effectiveness of seed zoning, which includes the costs of conducting scientific research and ending with the effectiveness of vegetable cultivation and their subsequent processing.

УПРАВЛІННЯ СІЛЬСЬКИМ ГОСПОДАРСТВОМ ПІВНІЧНОГО РЕГІОНУ В СИСТЕМІ ПРОДОВОЛЬЧОВОЇ БЕЗПЕКИ

Agriculture and commercial economy of the Northern zone developed together with the development of the territory, is a way of life of the peoples rooted here. It was based on centuries-old agricultural traditions taking into account the extreme harsh natural conditions and agricultural features. The agro-industrial farm is designed to provide the population with biologically complete local food products, perform a social function. The purpose of the article is the sustainable development of agricultural production, providing an increase in the level of food self-sufficiency of the population of the northern territories on the example of the Komi Republic. The subject of the study is the process of managing the sustainable development of the agricultural sector. The research methods used were systematic, comparative analysis, analogies, statistical, generalization of accumulated experience. The hypothesis of the study. The development of local agricultural production will increase food self-sufficiency, which will lead to savings in investments in transport, reduce product losses and improve its quality. Presentation of the main material. The possibilities and limitations of the development of northern agriculture are revealed. The trends in the development of the agricultural sector in the 1960s-1980s and in the conditions of market transformations are considered. The reasons for the decline in agricultural production, the reduction of the coefficient of food self-sufficiency are established. Priorities for the development of agriculture have been determined. Practical significance. Conclusions and recommendations can be taken into account by the Ministry of Agriculture and Consumer Market of the Komi Republic and other government bodies when determining the directions for improving state policy on the development of the agricultural sector. Conclusions of the study. Sustainable development of agriculture and increasing food self-sufficiency will require strengthening innovative modernization, the formation of a multi-layered agrarian economy, improving the economic mechanism, priority development of rural infrastructure, improving the level and quality of life of peasants.

ТЕХНОЛОГІЯ БЛОКЧЕЙН ДЛЯ ВИРІШЕННЯ ПРОБЛЕМ ЦИФРОВОГО МАРКЕТИНГУ

This article examines the security issues of digital marketing. Blockchain is a revolutionary technology that will continue to evolve due to mass digitization, which in turn is due to the COVID-19 pandemic. The purpose of this study is to analyze the benefits of using blockchain technology in digital marketing. The subject of the study are acute and topical issues of digital marketing. The hypothesis of the study is the assumption that all blocks and ever performed transactions of network users are connected to each other using complex algorithms. Attempting to change anything in one of the blocks destroys the integrity of the chain and is rejected by the computers of other participants. Presentation of the main material. The article describes the key areas of use of blockchain technology in digital marketing, describes the new business models of digital enterprises. The relations of new business models of digital economy are determined. The most viable blockchain startups in the field of digital advertising are considered. The disadvantages and advantages of blockchain technology in marketing are identified. Originality and practical significance of the study. The study emphasizes that the relationship between businesses and consumers is being reviewed as trust, which is usually passed on through mediation, is strengthened and data becomes more secure under customer control. This level of visibility allows users to interact with companies and give them access to their information, ultimately changing the dynamics of customer relationships. Conclusions and prospects for further research. Note that the choice of blockchain technology will allow companies to shift the importance of marketing activities to move towards creating a digital product and forming a new value chain for the consumer.

ПОДАТКОВІ ІНСТРУМЕНТИ ФІНАНСОВОГО ПІДТРИМКИ МАЛОГО БІЗНЕСУ В РОСІЇ

This article is devoted to the study of the topic of tax levers for regulating the activities of small businesses in Russia. Tax aspects of business are included in the scope of financial support from the state for legal entities and individual entrepreneurs. The aim of the study is to analyze the tax instruments through which the state provides financial support to small businesses. The subject of the research is the measures of state financial support for small businesses in terms of taxation. In the course of the research, such methods were applied as: comparative, statistical, descriptive, analysis and synthesis. Research hypothesis. Identification of the optimal tax instruments for financial support of small business will allow the subjects of this sphere of the economy to function effectively without causing a conflict of interest between entrepreneurship and the state in paying taxes to the budget. Presentation of the main material. Small business entities in the Russian Federation have the right to state support in the form of financial, property, information, and consulting assistance. Financial assistance, as the most significant, consists in the provision of government subsidies, preferential types of loans, tax holidays, special tax regimes, simplified accounting procedures, etc. Tax instruments of financial support are of key importance for business entities, as they allow regulating the tax burden depending on the types of activities, the scale of the organization, the amount of income and many other factors. For Russian business entities, there are 5 taxation regimes, of which one is general and four special (preferential), tax holidays for small businesses and tax incentives for types of taxes. Originality and practical significance of the research. A comparative analysis of special tax regimes showed that the profitability of a particular tax regime is determined by the goals of the business, the scale and scope of activity. Conclusions and prospects for further use. The use of special tax regimes helps to optimize tax payments, and tax incentives reduce the tax burden of business entities. However, in the current conditions of the spread of the pandemic, increased attention from the state to small businesses is required in order to regulate the possible loss of profitability due to the introduction of restrictive measures, and, as a result, a decrease in the population's ability to pay, which, in turn, will negatively affect the replenishment of the country's budget with tax payments.

ФІНАНСОВИЙ РИНОК РЕСПУБЛІКИ БІЛОРУСЬ В УМОВАХ ЄВРАЗІЙСЬКОЇ ЕКОНОМІЧНОЇ ІНТЕГРАЦІЇ: ПРОБЛЕМИ І ПЕРСПЕКТИВИ РОЗВИТКУ

The financial market of the Republic of Belarus is traditionally considered to be quite developed in relation to states with an emerging market. However, the analysis of the main macroeconomic indicators of the national economy development and financial depth indicators indicates that the market potential is not fully realized to ensure the country's economic growth. The purpose of the research is to identify the main directions for improving the financial market of Belarus within the framework of the Eurasian economic integration. The methodological basis of the research was analytical reviews, regulatory legal acts, scientific research on the study of problems and prospects for the development of the financial market of the Republic of Belarus. The study used the methods of dialectics, formal logic and systems analysis, in particular, general logical methods of analysis, analogies, methods of description and comparison, statistical methods to assess the dynamics of the Belarussian financial market development and substantiate proposals for its improvement. The main hypothesis of the research was the assumption that improving the Belarussian financial market development will stimulate the country's economic growth and create conditions for deepening the Eurasian economic integration on the way to creating a common financial market of the Eurasian Economic Union (hereinafter – the EAEU). Presentation of the main material. The financial market of Belarus is currently operating in the conditions of Eurasian economic integration and is involved in the active process of harmonizing the national legislations of the EAEU member states to create a common financial market. The Belarusian financial market development will stimulate the country's economic growth, that’s why it’s important to achieve a sufficient level of financial depth. The paper analyzes the main indicators of the financial depth of the Belarussian financial market in 2011-2020. The main problems of the country's financial market development have been identified and a set of measures to improve it has been proposed. The originality and practical significance is confirmed by the proposed directions for improving the Belarusian financial market within the framework of the Eurasian economic integration. Conclusions and prospects for further research. The financial market of the Republic of Belarus is dynamically developing and quite sustained, however, its potential is not being fully realized. The structural imbalance of the market is manifested in the dominance of the banking sector, in which a significant part of the savings of individuals and legal entities is concentrated. It’s necessary to reduce the active participation of the state in the redistribution financial resources to close the gaps in institutional development. The implementation of the proposed set of measures to improve the Belarusian financial market in the context of the formation of a common financial market of the EAEU member states will create a stable, transparent and liquid national financial market. Further research will focus on the development of a strategy for the development of the financial market of the Republic of Belarus in the course of the formation of a common financial market of the EAEU states.

СТАТИСТИЧНИЙ АНАЛІЗ АВІАЦІЙНОЇ ГАЛУЗІ УКРАЇНИ В УМОВАХ НЕСТАБІЛЬНОГО ПОПИТУ НА АВІАПЕРЕВЕЗЕННЯ

Constant monitoring of the state and development trends of the aviation industry in Ukraine, especially in the context of unstable demand for air transportation caused by the coronavirus infection COVID-19 pandemic, allows aviation enterprises of Ukraine to respond in a timely manner to changes and, if necessary, model their business model of behavior in the market. Over time, the importance and role of aviation in the development of the Ukrainian economy will only increase, therefore, timely research and forecasting of the air transportation market is necessary in order to increase their economic efficiency. The aim of the article is to analyze the patterns and trends inherent in the modern air transportation market in Ukraine, and forecast its development in the context of unstable demand for air transportation. Methodological basis of research was logical methods of information processing, statistical analysis, methods of system analysis, comparison. The basic hypothesis of research was the assumption that the development of the aviation industry in Ukraine is influenced by unstable demand in the domestic and international air transportation markets. Presentation of the main material. The main indicators of the activities of enterprises of the aviation industry of Ukraine, the dynamics of transportation by Ukrainian airlines in the domestic and international air transportation market are analyzed. It was revealed that the development of civil aviation is associated with general trends in international air transport and is due to both global and domestic socio-economic, political and other factors. Originality and practical meaningfulness of research. . It is advisable to use the conducted research in determining the principles of management of aviation enterprises to change the priorities of their economic activities. Conclusions. The analysis of domestic air transportation showed that, despite the instability of the economic situation in the country and the world, the growth rate of air transportation in the Ukrainian segment of the market has a positive trend. For domestic air transport, there are prospects for further development and strengthening of positions in the world air transportation system

АНАЛІЗ ЕКОНОМІЧНОГО ЗРОСТАННЯ І ЙОГО ДИНАМІКИ В РЕСПУБЛІЦІ БІЛОРУСЬ

At the moment, the model of the economy of the Republic of Belarus is constantly developing, filling with new content as the external conditions and internal factors of the functioning of the national economic system change. The purpose of the study is to analyze the economic growth in the Republic of Belarus based on various methods. The methodological basis of the study was the methods of dialectics, methods and principles of interdisciplinary scientific knowledge of a subject of complex quality, the rules for constructing a paradigm and its terminological support. Research hypothesis. At the moment in the Republic of Belarus a "modern knowledge economy" is being formed, that is, the economic system, the economic order and the economic mechanism are constantly being improved .. Presentation of the main material. The article formulates the main hypotheses of the research, shows the stages of new economic relations, which are being reformed at a faster pace, taking into account the requirements of technical progress. It is substantiated that intensive or extensive types of economic growth do not exist in their pure form. There is always a combination of them with the predominance of one - predominantly intensive or predominantly extensive economic growth. The originality and practical significance lies in the attribution of growth to one type or another, depending on the value of the specific weight of the increase in production obtained due to a qualitative or quantitative change in its factors. Conclusions and prospects for further research. Based on an analysis of the past, an assessment of the existing problems and the results achieved in the present, it is possible to avoid possible risks in the future, and this is precisely what management excellence is about. And the correct perception and analysis of the reasons for the lag contains the potential for growth. Further research on the topic should be focused on clarifying the institutional foundations that can really streamline the limitations of the system for analyzing the economic growth of the state.

КОНЦЕПТУАЛЬНІ ПОЛОЖЕННЯ СТВОРЕННЯ МОНІТОРИНГУ СИСТЕМ ЕКОНОМІЧНОЇ БЕЗПЕКИ ПІДПРИЄМНИЦТВА

The process of forming of certain economic strength security provides the proof functioning of business, its integration in control system by a region and state. Therefore, there is a permanent necessity for realization the monitoring of economic security of enterprise as a key element of steady development of national economy. A research aim is sent to forming of conceptual positions in realization of monitoring the systems of economic security of business. modern normatively-legal and legislative aspects became Methodological basis of research became modern normatively-legal and legislative aspects of strengthening of economic security and eliminate of existent threats in the process of realization the monitoring of economic security of different business structures. In the conducted researches used methods of dialectics, methods and principles of scientific cognition, instruments of economic analysis for the sake of forming the conceptual positions in relation to creation of monitoring the systems of economic security of business. The basic hypothesis of research became supposition about possibility of creation the universal conceptual bases of realization the monitoring of economic security of businessmen with the aim of providing of stable development of business activity in the different spheres of national economy. Exposition of basic material. In the article are investigated the basic requirements of creation the monitoring of the systems of economic security, that is pulled out on the modern stage of business development to marked the aim, tasks, principles, functions, and stages of realization the monitoring. It is brought indicators over of economic security and its threshold values on the different levels of management business activity, to underline, that for each separate business structure the indexes of economic security can be certain depending on the type of business. Originality and practical meaningfulness of research are confirmed by the offered conceptual bases to creation and realization of monitoring the systems of economic security of businessmen, which takes into attention the specific of activity the separate businessman, and allows to be integrated in the general system of the state economic security. Conclusions and prospects of further researches. It is well-proven that conceptual positions are offered the monitoring of the systems of economic security of business allow to recognize and identify threats, forecast its consequences, determine the methods of localization and give information for the management of business structure activity, to accept operative decisions on the removal of threats, to correct strategic aims of businessmen development, taking into attention the state of economic security of external and internal environment of functioning. Further researches will be sent to convergence of purposeful cooperations in the process of realization the monitoring in the system of economic security of enterprise