scholarly journals Research on Tourism Development of Intangible Cultural Heritage Based on Game Theory and Three-Party Simulation

Author(s):  
Dandan Qi ◽  
Jiaxin Liu ◽  
Mingliang Li ◽  
Jianjun Li

Intangible cultural heritage is not only a precious heritage of humans, but also an ancient and vivid historical and cultural tradition, which contains profound cultural values. In the process of development, the development of intangible cultural heritage tourism faces problems such as the inheritors' not actively inheriting, the government's failure to take corresponding incentives and interventions, and the over-development of intangible cultural heritage development enterprises. Starting from the stakeholders participated in the development of non-heritage tourism, this paper constructs three groups of evolutionary game models, studies the strategic evolution path of each subject, and uses simulation experiments to verify. The game results show that the size of the parameters determines the choice of the final strategy, and the strategic choices of the three players are interrelated. Only by taking precise measures from the perspective of different stakeholders, can be the efficiency and reasonable development of intangible cultural heritage tourism resources be achieved and the regional economic development be supported.

2021 ◽  
Vol 13 (3) ◽  
pp. 1369
Author(s):  
Tianning Lan ◽  
Zhiyue Zheng ◽  
Di Tian ◽  
Rui Zhang ◽  
Rob Law ◽  
...  

The value co-creation behavior of residents can contribute to the sustainable development of intangible cultural heritage (ICH) tourism. This paper aims to provide a theoretical framework that uses “cognition–affection–behavior” theory to explain how the two variables of tourism development perception and emotional solidarity affect the value co-creation participation behavior of the local residents in the context of intangible cultural heritage tourism while considering the mediating role of emotional solidarity. This study empirically investigates Meizhou Island in Fujian Province, China as an example by using a structural equation model (SEM). Results show that the perception of local residents toward the benefits of tourism development has a significant positive impact on their emotional solidarity and value co-creation participation behavior, whereas their perception toward the costs of tourism development has a significant negative impact. In addition, the emotional solidarity of these residents has a significant positive impact on their value co-creation participation and plays a mediating role in the relationship between the tourism development perceptions of local residents and their value co-creation participation behavior. This study has important theoretical and practical significance for the management of ICH tourist destinations.


2020 ◽  
Vol 12 (16) ◽  
pp. 6344
Author(s):  
Di Tian ◽  
Qiongyao Wang ◽  
Rob Law ◽  
Mu Zhang

Intangible cultural heritage is a natural fit for tourism development due to its extensive cultural and artistic value. Authenticity is important in the development of intangible cultural heritage tourism. This case study considered Celadon Town, a classic scenic spot of intangible cultural heritage in Zhejiang Province, China, to design questionnaires and a research model involving cultural identity, authenticity perception, tourist satisfaction, and traveler loyalty. This model was used to explore the indigenous presentation of authenticity, that is, the “Traditional Firing Technique of Longquan Celadon,” and its impact on tourist satisfaction and loyalty. On the basis of the research model and hypotheses, relevant data were collected through a questionnaire survey, tested, and analyzed using a structural equation model (SEM). Findings indicate that authenticity of intangible cultural heritage has a significant positive effect on destination satisfaction and loyalty, which supplements related research on the authenticity of intangible cultural heritage destinations. This study advocates that building a characteristic town is a unique development mode of intangible cultural heritage tourism. The model integrates the cultural and tourism attributes of intangible cultural heritage. Based on this development model, the study offers related suggestions for the construction of authenticity and the realization of long-term development of tourism destinations.


2019 ◽  
Vol 43 (7) ◽  
pp. 980-1001 ◽  
Author(s):  
Minoo H. Esfehani ◽  
Julia N. Albrecht

This empirical article is the first to consider tourism planning for tourism products based on intangible cultural heritage (ICH). It identifies two sets of factors that affect related tourism planning, the accessibility of ICH-based tourism products for visitor market(s), and the perceived appropriateness of ICH for use in tourism. The factors are derived using a qualitative, ethnographic method, implemented in the Qeshm Island Global Geopark in the South of Iran. Theoretical and practical implications address the requirements for tourism planners to extend the tourism planning arena, the integration of planning efforts for tourism and heritage preservation, and the need to involve stakeholders who co-create value from both tourism and heritage preservation perspectives. The impact of the article lies not only in its originality but also in its contributions to the literature on cultural (heritage) tourism as well as tourism planning.


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