The Effects of Attribution Frame of Particulate Matter Formation on Coping Behavioral Intentions : Focusing on the Mediating Role of Emotion and the Moderating Role of Cultural Worldviews and Chemyon

2019 ◽  
Vol 98 ◽  
pp. 7-54 ◽  
Author(s):  
Youjin Kang ◽  
Yungwook Kim
Keyword(s):  
Particulate Matter ◽  
Behavioral Intentions ◽  
Mediating Role ◽  
Cultural Worldviews ◽  
Moderating Role ◽  
Particulate Matter Formation

The Relationship between Tour Guide Humor and Tourists’ Behavior Intention: A Cross-Level Analysis

2019 ◽  
Vol 59 (8) ◽  
pp. 1478-1492 ◽  
Author(s):  
HongWei Tu ◽  
WeiFeng Guo ◽  
XinNi Xiao ◽  
Ming Yan
Keyword(s):  
Behavioral Intentions ◽  
Positive Emotion ◽  
Tour Guide ◽  
Mediating Role ◽  
Behavior Intention ◽  
Indirect Relationship ◽  
The Relationship ◽  
Moderating Role ◽  
Level Analysis

This study investigated how tour guide humor could influence tourists’ behavioral intentions in tour groups. Drawing on affective events theory, we explored the mediating role of positive emotion and the moderating role of the personality trait of openness on the influence of tour guide humor on behavioral intentions. Data were collected from 888 tourists nested within 52 tour groups. Findings clearly indicated that tour guide humor influenced tourists’ behavioral intentions directly, and indirectly through positive emotion. Furthermore, tourists’ openness significantly moderated the effects of tour guide humor on tourists’ positive emotion. Specifically, tourists with low openness were more likely to experience positive emotion as a result of tour guide humor. Additionally, tourists’ openness weakened the indirect relationship between tour guide humor and tourists’ behavioral intentions through positive emotion.

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