The Relationship between Spectator Motivation, Constraint, Satisfaction, Team Identity and Behavioral Intention among Chinese Sport Fans

2021 ◽  
Vol 2 (2) ◽  
pp. 1-26
Author(s):  
Bojun Liu ◽  
Kyungsik Kim
Keyword(s):  
Constraint Satisfaction ◽  
Behavioral Intention ◽  
Team Identity ◽  
Sport Fans ◽  
The Relationship

scholarly journals Does a National Park Enhance the Environment-Friendliness of Tourists as an Ecotourism Destination?

2021 ◽  
Vol 18 (16) ◽  
pp. 8321
Author(s):  
Eunseong Jeong ◽  
Taesoo Lee ◽  
Alan Dixon Brown ◽  
Sara Choi ◽  
Minyoung Son
Keyword(s):  
National Parks ◽  
Natural Environment ◽  
Behavioral Intention ◽  
National Park ◽  
Structural Equation ◽  
Environmental Concern ◽  
Equation Modeling ◽  
Environment Friendly ◽  
Sustainable Environment ◽  
The Relationship

Governments have designated national parks to protect the natural environment against ecosystem destruction and improve individuals’ emotional and recreational life. National parks enhance environment-friendly awareness by conducting ecotourism activities and individuals with environment-friendly awareness are inclined to continue to visit national parks as ecotourism destinations. The New Environmental Paradigm (NEP) is a widely used measure of environmental concern, suitable for measuring the environment-friendly attitude and revisit intention of visitors of national parks. Therefore, the study carried out structural equation modeling (SEM) to investigate the relationship between the NEP, national park conservation consciousness and environment-friendly behavioral intention. Based on the results, an implication is presented to induce national parks to cultivate individual environment-friendly awareness and for visitors to pursue sustainable, environment-friendly tourism behavior. The findings indicate that national parks are to expand educational programs and facilities for eco-tourists visiting national parks to maintain a balanced relationship between themselves and nature and have a strong environmental awareness to preserve the natural environment.

Exploring Tourist Behavior in a Reused Heritage Site

2021 ◽  
pp. 109634802110200
Author(s):  
Yi-Ju Lee ◽  
I-Ying Tsai ◽  
Te-Yi Chang
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Aesthetic Experience ◽  
Equation Modeling ◽  
Tourist Behavior ◽  
Heritage Site ◽  
Modeling Analysis ◽  
Heritage Buildings ◽  
The Aesthetic ◽  
The Relationship

This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.

Influence of SMS Advertising on Consumer Behavioral Intention

2015 ◽  
Vol 27 (4) ◽  
pp. 25-42 ◽  
Author(s):  
Hongyan Lin ◽  
Zhankui Chen
Keyword(s):  
Behavioral Intention ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Mobile Marketing ◽  
Intention To Use ◽  
Mobile Advertising ◽  
Perceived Behavior Control ◽  
The Relationship ◽  
Practical Implications

Mobile marketing has become an effective medium for advertisers. Effective mobile advertising could greatly improve customers purchase intention in this context. This study focuses on the prevailing form of mobile advertising, i.e., SMS advertising. Based on the theory of planned behavior, the authors explore the influence of SMS advertising on the consumer behavior in China. Participants are Chinese students and office workers. The results indicate that (a) the perceived infotainment and credibility have a positive significant effect on consumer attitudes, whereas irritation has a negative significant effect on consumer attitudes; (b) attitudes, subjective norms, and perceived behavior control have significant effects on the intention to use; (c) attitudes also mediate the relationship between subjective norms and intention to use; and (d) men and women pursue different paths to influence the intention to use. Based on the above results, theoretical and practical implications are also discussed in this study.

scholarly journals Determinants of Halal Awareness and Its Implications for Behavioral Intention

2021 ◽  
pp. 48-57
Author(s):  
Friska Mastarida ◽  
Farida Jasfar ◽  
Hamdy Hady
Keyword(s):  
Value Creation ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Subjective Norm ◽  
Scientific Development ◽  
Equation Modeling ◽  
Halal Food ◽  
The Relationship ◽  
Consumer Culture Theory ◽  
Value Creation Process

Aims: This study aims to investigate the effect of consumer awareness influenced by knowledge, religiosity, and subjective norm on behavioral intention to buy halal food products in Indonesia. Methodology: Structural equation modeling methods were used in hypothesis testing. Results: The eight tests show no causal relationship between Knowledge and Behavioral Intention. This means that Knowledge does not significantly influence Behavioral Intention to buy halal products. Furthermore, Knowledge, Religiosity, and Subjective Norm have a significant simultaneous influence on Attitude. Similarly, Knowledge, Religiosity, Subjective Norm, and Attitude have a significant concurrent influence on Behavioral Intention.  Conclusion: In scientific development, theoretical contributions in halal food are carried out by adding variables, including halalness value creation quality to develop a sustainable halal ecosystem. However, further research should be conducted, especially in the value creation process using another grand supporting theory. Novelty: This study uses quantitative analysis by providing a new conceptual model and the relationship between variables based on consumer culture theory as a novelty.

scholarly journals Hubungan Pengetahuan, Sikap dan Intensi Perilaku Pengelolaan Sampah Berkelanjutan Pada Siswa Sekolah Dasar di Kota Padang

2015 ◽  
Vol 2 (2) ◽  
pp. 100
Author(s):  
Aria Gusti ◽  
B Isyandi ◽  
Syaiful Bahri ◽  
Dedi Afandi
Keyword(s):  
Structural Equation Modeling ◽  
Waste Management ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Sustainable Waste Management ◽  
Knowledge And Attitudes ◽  
West Sumatra ◽  
Relationship Of ◽  
The Relationship

This studi examined the behavioral intention of sustainable waste management inelementary school student using the framework of Theory of Planned Behavior. The objectiveof this study was to know the relationship of knowledge, attitude, and the behavioral intentionof sustainable waste management. Population and sample in this study were elementaryschool students in the Padang City, West Sumatra. The data collected for this study wereanalyzed using Structural Equation Modeling (SEM). The results of this study stated that theknowledge about sustainable waste management has a significant relationship with attitudestowards sustainable waste management. Knowledge and attitudes towards sustainable wastemanagement had a significant association with the behavioral intention of sustainable wastemanagement. These findings have important implications for the school as well as for policymakers. 

scholarly journals Consumer-Athlete Brand Relationship: A Qualitative Exploration of Sport Fans’ Experiences

2021 ◽  
Vol 12 (3) ◽  
pp. 86
Author(s):  
Olzhas Taniyev ◽  
Brian S. Gordon
Keyword(s):  
Brand Management ◽  
Brand Image ◽  
Self Concept ◽  
Structured Interviews ◽  
Sport Fans ◽  
High Profile ◽  
Brand Relationship ◽  
Qualitative Exploration ◽  
The Relationship ◽  
City Identity

Athlete marketing can have profound effects on sport fans. While the affinity for superstar athletes is clear, the internalization of brand image associated with high-profile athletes has received little scholarly attention. The central aim of this exploratory study was to understand sport consumers’ perceptions of the athlete brand and its influence on their self-concept. Seventeen purposefully selected members of an athlete-centered fan club took part in semi-structured interviews. The interview data revealed the following prevalent themes: athlete brand adoption, athlete brand devotion, city identity, and community engagement. Based on the findings, meaningful interactions with consumers and altruistic actions fostered the relationship between the athlete and his followers. The present study contributed to the research concerning the emotional bond sport consumers have with athletes and evolving literature on athlete brand management.

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