ON CULTURE-ORIENTED PRODUCT DESIGN: A STUDY TO TRANSFORM CULTURAL FEATURES TO DESIGN ELEMENTS

2018 ◽  
Vol 6 (2) ◽  
pp. 163-197
Author(s):  
SHAWHONG SER

This paper based on a practice-based research on how to transform cultural features into designelements under the framework of culture-oriented design. The researcher plays a role as an explorer togenerate a product design based on the cultural product design model. To realize the research objective,Chulalongkorn University’s faculty of Communication Arts 50th anniversary souvenir design project wasselected. In the period of three months, the research was conducted with the application of cultural productdesign model. The research was structured under three phrases, phrase 1 (Identifi cation stage): the stageof researching cultural features to serve as a source of the design project. Phase 2 (Translation stage):the stage of translating cultural features into design resources for serving the design projects. Phase 3(Implementation stage): the stage of transforming cultural features into design elements. It is hoped thatthis paper will provide insights into an understanding of creative design process implementation particularlyfor culture-oriented design activities.   Penulisan ini difokuskan kepada penyelidikan berasaskan amalan tentang cara mengubah ciri-ciri budayamenjadi elemen reka bentuk di bawah rangka reka bentuk berorientasikan budaya. Penyelidik memainkanperanan sebagai penjelajah untuk menjana reka bentuk produk berdasarkan model reka bentuk produkbudaya. Untuk merealisasikan objektif penyelidikan, projek reka bentuk cenderamata ulang tahun ke 50fakulti komunikasi Seni Chulalongkorn dipilih. Dalam tempoh tiga bulan, penyelidikan telah dijalankandengan menggunakan model reka bentuk produk kebudayaan. Penyelidikan ini disusun di bawah tigafasa, fasa 1 (Tahap pengenalan): peringkat penyelidikan ciri-ciri kebudayaan untuk menjadi sumber projekreka bentuk. Fasa 2 (Tahap terjemahan): peringkat penerjemahan ciri-ciri kebudayaan menjadi sumberreka bentuk untuk menyediakan projek reka bentuk. Tahap 3 (Tahap Pelaksanaan): tahap mengubah ciriciri kebudayaan menjadi elemen reka bentuk. Diharapkan kertas kerja ini akan memberikan pemahamantentang pemahaman pelaksanaan proses reka bentuk kreatif khususnya untuk aktiviti reka bentukberorientasikan budaya.

Kybernetes ◽  
2019 ◽  
Vol 48 (5) ◽  
pp. 861-887 ◽  
Author(s):  
Na Zhang ◽  
Yu Yang ◽  
Jiafu Su ◽  
Yujie Zheng

Purpose Because of the multiple design elements and complicated relationship among design elements of complex products design, it is tough for designers to systematically and dynamically express and manage the complex products design process. Design/methodology/approach To solve these problems, a supernetwork model of complex products design is constructed and analyzed in this paper. First, the design elements (customer demands, design agents, product structures, design tasks and design resources) are identified and analyzed, then the sub-network of design elements are built. Based on this, a supernetwork model of complex products design is constructed with the analysis of the relationship among sub-networks. Second, some typical and physical characteristics (robustness, vulnerability, degree and betweenness) of the supernetwork were calculated to analyze the performance of supernetwork and the features of complex product design process. Findings The design process of a wind turbine is studied as a case to illustrate the approach in this paper. The supernetwork can provide more information about collaborative design process of wind turbine than traditional models. Moreover, it can help managers and designers to manage the collaborative design process and improve collaborative design efficiency of wind turbine. Originality/value The authors find a new method (complex network or supernetwork) to describe and analyze complex mechanical product design.


2013 ◽  
Vol 651 ◽  
pp. 553-558
Author(s):  
Jin Fa Huang ◽  
Yang Jiang ◽  
Jin Xia Cheng

The culture included in Hakka traditional ware with theoretical and practical value for application was generalized on the basis of analyzing the traditional Hakka culture. The breakthrough point between traditional quintessential culture and modern design was explored from the angle of design. Varieties of Hakka shaping elements with vivid characteristics were found through Hakka traditional design elements, and incorporated into modern design to be a means to serve regional culture and economy. Meanwhile, we further analyzed the traditional conception of making wares for Hakka, and clarified its beneficial influence on developing spiritual and material civilization of Hakka. The development of modern product design and the association between the design elements of traditional Hakka wares and conception of making wares were pointed out to be not only the case of individual designers, but also involved the cooperation between designers and the masses. The Hakka traditional culture of ware design has important influence on promoting modern product design. To protect excellent traditional culture, propagandize and develop national characteristic culture, idiographic design activities must be done.


Author(s):  
Patricia Kristine Sheridan ◽  
Jason A Foster ◽  
Geoffrey S Frost

All Engineering Science students at the University of Toronto take the cornerstone Praxis Sequence of engineering design courses. In the first course in the sequence, Praxis I, students practice three types of engineering design across three distinct design projects. Previously the final design project had the students first frame and then develop conceptual design solutions for a self-identified challenge. While this project succeeded in providing an appropriate foundational design experience, it failed to fully prepare students for the more complex design experience in Praxis II. The project also failed to ingrain the need for clear and concise engineering communication, and the students’ lack of understanding of detail design inhibited their ability to make practical and realistic design decisions. A revised Product Design project in Praxis I was designed with the primary aims of: (a) pushing students beyond the conceptual design phase of the design process, and (b) simulating a real-world work environment by: (i) increasing the interdependence between student teams and (ii) increasing the students’ perceived value of engineering communication.


Author(s):  
Qi Guo ◽  
Chengqi Xue ◽  
Mingjiu Yu ◽  
Zhangfan Shen

User requirements play an important role in product design activities. Customer satisfaction has a direct bearing on the acquisition of user requirements for product design. However, these implicit requirements are equipped with the attributes of potentiality, fuzziness, and subjectivity. In this paper, a new implicit user requirement processing method based on a cloud service platform is proposed to resolve the difficulty of acquiring implicit requirements. Initially, this method collects user requirement data via a metaphor extraction technique using a cloud service platform. Then, the requirement data are clustered and mapped with product attributes. Finally, the mapping results are visualized to intuitively instruct product design and optimization. Overall, the method is a user-centered innovation paradigm implemented on a cloud service platform to realize collaborative design and resource sharing. Finally, an application case is presented to illustrate the method, and the results indicate that the method is effective and could serve as a reference for product design.


2021 ◽  
Vol 24 (2) ◽  
pp. 1775-1780
Author(s):  
Carlos Glez-Morcillo ◽  
Victor Martin ◽  
David Vallejo Fernandez ◽  
Jose Castro-Schez ◽  
Javier Albusac

Graphic design is the process of creating graphics to meet specific commercial needs based on knowledge of layout principles and esthetic concepts. This is usually an iterative trial and error process which requires a lot of time even for expert designers. This expert knowledge can be modelled, represented and used by a computer to perform design activities. This paper describes a novel approach named Gaudii (standing for "Intelligent Automated Graphic Design Generator") which utilizes principles and techniques known from the fields of Evolutionary Computation and Fuzzy Logic to automatically obtain design elements. Experimental results that demonstrate the potential of the proposed approach are presented in the area of poster design.


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