scholarly journals NYKAA: A Comprehensive Analysis of a Leading Indian E-Commerce Cosmetic Company

2021 ◽  
pp. 254-265
Author(s):  
Suchitra ◽  
Ramesh Pai
Keyword(s):  
Performance Analysis ◽  
Rapid Growth ◽  
Large Scale ◽  
Comprehensive Analysis ◽  
Analysis Techniques ◽  
Online Trading ◽  
Inventory Strategy ◽  
Rival Firms ◽  
Beauty Products

Purpose: The cosmetics industry is one of the major industries that have attracted many players due to its rapid growth. The cosmetics industry plays an important role in developing the country's economy. This study is being taken up to better understand the contribution of the beauty industry to the development of the country and to evaluate the strategies of these companies. Nykaa is one of the leading companies in the cosmetics industry. It offers various products of different brands on one platform. Its setup by Falguni Nayar in 2012. She anticipated the huge opportunity in online trading in the coming years and converted that opportunity into a big vision. Her decision was not wrong it turned into building a large-scale business. By operating multinational, it attracts customers from various regions. Initially, it started the business by offering beauty products later on diversified with fashion, skincare, luxury products. This study is conducted to evaluate the strategies used by NYKAA to be one of the top companies in E-Commerce. Research Methodology: In this paper, an attempt is made to evaluate financial performance, Competitor’s analysis, CSR, Marketing and Inventory strategy, SWOC framework of Nykaa as a research case study. Findings: From the study, it’s clear that Nykaa is doing very well in E-retailing and gives tough competition to rival firms. Giving a platform to small entrepreneurs to grow along with their successful journey. Originality: Various performance analysis techniques are used to appraise the NYKAA accomplishment. Paper type: Research Case study.

Analysis of Collaborative Design Networks: A Case Study of OpenIDEO

2014 ◽  
Vol 14 (2) ◽  
Author(s):  
Mark Fuge ◽  
Kevin Tee ◽  
Alice Agogino ◽  
Nathan Maton
Keyword(s):  
Collaborative Design ◽  
Large Scale ◽  
Network Formation ◽  
Collaborative Networks ◽  
Design Teams ◽  
Design Exploration ◽  
Analysis Techniques ◽  
Advantages And Disadvantages ◽  
The Core

This paper presents a large-scale empirical study of OpenIDEO, an online collaborative design community. Using network analysis techniques, we describe the properties of this collaborative design network and discuss how it differs from common models of network formation seen in other social or technological networks. One major finding is that in OpenIDEO's social network the highly connected members talk more to less connected members than each other—a behavior not commonly found in other social and collaborative networks. We discuss how some of the interventions and incentives inherent in OpenIDEO's platform might cause this unique structure, and what advantages and disadvantages this structure has for coordinating distributed design teams. Specifically, its core-periphery structure is robust to network changes, but is at risk of decreasing design exploration ability if the core becomes too heavily clustered or loses efficiency. We discuss possible interventions that can prevent this outcome: encouraging core members to collaborate with periphery nodes, and increasing the diversity of the user population.

A Family With Autosomal-Dominant Progressive Sensorineural Hearing Loss

1996 ◽  
Vol 5 (1) ◽  
pp. 23-32 ◽  
Author(s):  
Chris Halpin ◽  
Barbara Herrmann ◽  
Margaret Whearty
Keyword(s):  
Speech Production ◽  
Hearing Aids ◽  
Role Models ◽  
Speech Intelligibility ◽  
Large Scale ◽  
Speech Language Pathology ◽  
The Family ◽  
Patient Will ◽  
Language Pathology

The family described in this article provides an unusual opportunity to relate findings from genetic, histological, electrophysiological, psychophysical, and rehabilitative investigation. Although the total number evaluated is large (49), the known, living affected population is smaller (14), and these are spread from age 20 to age 59. As a result, the findings described above are those of a large-scale case study. Clearly, more data will be available through longitudinal study of the individuals documented in the course of this investigation but, given the slow nature of the progression in this disease, such studies will be undertaken after an interval of several years. The general picture presented to the audiologist who must rehabilitate these cases is that of a progressive cochlear degeneration that affects only thresholds at first, and then rapidly diminishes speech intelligibility. The expected result is that, after normal language development, the patient may accept hearing aids well, encouraged by the support of the family. Performance and satisfaction with the hearing aids is good, until the onset of the speech intelligibility loss, at which time the patient will encounter serious difficulties and may reject hearing aids as unhelpful. As the histological and electrophysiological results indicate, however, the eighth nerve remains viable, especially in the younger affected members, and success with cochlear implantation may be expected. Audiologic counseling efforts are aided by the presence of role models and support from the other affected members of the family. Speech-language pathology services were not considered important by the members of this family since their speech production developed normally and has remained very good. Self-correction of speech was supported by hearing aids and cochlear implants (Case 5’s speech production was documented in Perkell, Lane, Svirsky, & Webster, 1992). These patients received genetic counseling and, due to the high penetrance of the disease, exhibited serious concerns regarding future generations and the hope of a cure.

The Boeing 787 Dreamliner--A case study in large-scale design integration

2008 ◽  
Author(s):  
D. L. McMullin ◽  
A. R. Jacobsen ◽  
D. C. Carvan ◽  
R. J. Gardner ◽  
J. A. Goegan ◽  
...  
Keyword(s):  
Large Scale ◽  
Design Integration ◽  
Scale Design

Disruptive innovation and operationalization in local and sustainable food systems: Examining the University of Toronto-Local Food Plus partnership

2019 ◽  
Vol 6 (1) ◽  
pp. 120-139
Author(s):  
Lori Stahlbrand
Keyword(s):  
Food Systems ◽  
Large Scale ◽  
Food System ◽  
Local Food ◽  
Disruptive Innovation ◽  
Government Support ◽  
Sustainable Food ◽  
University Of Toronto ◽  
The University

This paper traces the partnership between the University of Toronto and the non-profit Local Food Plus (LFP) to bring local sustainable food to its St. George campus. At its launch, the partnership represented the largest purchase of local sustainable food at a Canadian university, as well as LFP’s first foray into supporting institutional procurement of local sustainable food. LFP was founded in 2005 with a vision to foster sustainable local food economies. To this end, LFP developed a certification system and a marketing program that matched certified farmers and processors to buyers. LFP emphasized large-scale purchases by public institutions. Using information from in-depth semi-structured key informant interviews, this paper argues that the LFP project was a disruptive innovation that posed a challenge to many dimensions of the established food system. The LFP case study reveals structural obstacles to operationalizing a local and sustainable food system. These include a lack of mid-sized infrastructure serving local farmers, the domination of a rebate system of purchasing controlled by an oligopolistic foodservice sector, and embedded government support of export agriculture. This case study is an example of praxis, as the author was the founder of LFP, as well as an academic researcher and analyst.

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