Determinants of Skill Levels of Farm Youth with regard to Agripreneurship: A Multinomial Regression Approach

2022 ◽  
Vol 58 (1) ◽  
pp. 58-62
Author(s):  
Pranoy Ray ◽  
R. S. Panigrahi ◽  
Simantini Shasani
Keyword(s):  
Social Media ◽  
Composite Index ◽  
Media Exposure ◽  
Rural Youth ◽  
Annual Income ◽  
Multinomial Regression ◽  
Climatic Zones ◽  
Skill Levels ◽  
Regression Approach ◽  
Skill Dimensions

This study investigated various determinants of the differential level of skill as perceivedby farm youth engaged in agripreneurship. The existing agripreneurial skill levels weredelineated by developing a composite index constituting of 5 skill dimensions. Purposivesampling was adopted to select the rural youth belonging to farming background andinvolved in agripreneurship for higher income in five districts of Odisha representing fivedifferent agro-climatic zones. A total of 250 farm youth was sampled from the selected 10blocks. The findings of the study revealed that, annual income from primary occupation,agripreneurial training, social media exposure and agripreneurship experience havesignificantly affected the existing level of skill possessed by farm youth with regard toagripreneurship. The findings affirm the need for extension personnel to understand theexisting skill level, capacities, abilities of farm youth along with the factors determiningthem in order to create awareness and build capacities required for agripreneurship.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

scholarly journals If I tweet will you cite later? Follow-up on the effect of social media exposure on article downloads and citations

2020 ◽  
Vol 65 (9) ◽  
pp. 1797-1802
Author(s):  
Thomy Tonia ◽  
Herman Van Oyen ◽  
Anke Berger ◽  
Christian Schindler ◽  
Nino Künzli
Keyword(s):  
Social Media ◽  
Intervention Group ◽  
Media Exposure ◽  
Observation Time ◽  
Added Value ◽  
Control Group ◽  
Scientific Publications ◽  
Media Intervention ◽  
Relative Differences

Abstract Objectives We previously reported that random assignment of scientific articles to a social media exposure intervention did not have an effect on article downloads and citations. In this paper, we investigate whether longer observation time after exposure to a social media intervention has altered the previously reported results. Methods For articles published in the International Journal of Public Health between December 2012 and December 2014, we updated article download and citation data for a minimum of 24-month follow-up. We re-analysed the effect of social media exposure on article downloads and citations. Results There was no difference between intervention and control group in terms of downloads (p = 0.72) and citations (p= 0.30) for all papers and when we stratified by open access status. Conclusions Longer observation time did not increase the relative differences in the numbers of downloads and citations between papers in the social media intervention group and papers in the control group. Traditional impact metrics based on citations, such as impact factor, may not capture the added value of social media for scientific publications.

Tu1069 Disparities in Social Media Exposure of Peer-Reviewed Manuscripts in Gastroenterology

2016 ◽  
Vol 150 (4) ◽  
pp. S832 ◽  
Author(s):  
Austin L. Chiang ◽  
Javid Alakbarli ◽  
Loren G. Rabinowitz ◽  
Walter W. Chan
Keyword(s):  
Social Media ◽  
Media Exposure

scholarly journals A Study on Socio-economic Characteristics of Crop Insured Farmers of Northern Karnataka

2020 ◽  
pp. 137-145
Author(s):  
S. K. Jamanal ◽  
K. V. Natikar ◽  
S. V. Halakatti
Keyword(s):  
Media Exposure ◽  
Middle School Education ◽  
Annual Income ◽  
Income Category ◽  
Organizational Participation ◽  
Ex Post ◽  
Karnataka State ◽  
Ex Post Facto ◽  
Medium Level ◽  
Mass Media Exposure

The study was conducted in Karnataka State during 2017-18 by using “Ex-post- facto” research design. Belgavi, Dharwad, Haveri and Vijayapura districts were selected purposely based on more number of insured farmers. Further, two taluks from each district and from each taluk three villages (i.e. total 24 villages) were selected randomly. Sample size for the study was 240. The findings of the study revealed that, majority of the farmers (53.33%) belonged to middle age, 35.42% of them had received middle school education, majority of the insured farmers (94.16%) were not participated in any training, 47.08% of the respondents belonged to medium annual income category and 39.58% of the insured farmers borrowed loan less than 49000 rupees. About 56.67% of the insured farmers belonged to medium land holding category, medium farming experience (37.50%), medium annual income category (47.08%), medium level of extension contact (43.75%), medium level of mass media exposure (44.16%), medium scientific orientation (42.08%), medium category of risk orientation (52.50%) and medium category of organizational participation (45.83%). More than fifty % (51.25%) of the insured farmers belonged to high perception level with respect to extent of climate variation followed by medium (29.58%) and low (19.17%).

scholarly journals Social Media in the Sexual Lives of African American and Latino Youth: Challenges and Opportunities in the Digital Neighborhood

2016 ◽  
Vol 4 (3) ◽  
pp. 60-70 ◽  
Author(s):  
Robin Stevens ◽  
Jamie Dunaev ◽  
Ellen Malven ◽  
Amy Bleakley ◽  
Shawnika Hull
Keyword(s):  
Social Media ◽  
Sexual Risk ◽  
Media Exposure ◽  
Latino Youth ◽  
Minority Youth ◽  
Youth Of Color ◽  
Sexual Content ◽  
Significant Interest ◽  
Challenges And Opportunities

There has been significant interest in the role of social media in the lives of adolescents, particularly as it relates to sexual risk. Researchers have focused on understanding usage behaviors, quantifying effects of social media exposure and activity, and using social media to intervene. Much of this work has focused on college students and non-minority youth. In this paper, we examine the growing body of literature around social media use among US minority youth and its intersection with sexual risk behavior. We introduce the concept of the “digital neighborhood” and examine the intersection of social media and sexual health in two domains: 1) sexual content in social media and 2) evidence of social media effects on sexual behavior. Finally, we discuss the opportunities and challenges for researchers and practitioners engaging youth of color.

Utilizing Facebook by the Arab World Governments

2017 ◽  
Vol 4 (3) ◽  
pp. 53-78 ◽  
Author(s):  
Dareen A. Mishaal ◽  
Emad A. Abu-Shanab
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Arab World ◽  
Composite Index ◽  
Arab Countries ◽  
Different Types ◽  
Future Work

This study explored the importance of social media as a communication channel, and the reasons that lead governments to adopt such channel in their communication. Twelve Arab governments out of all twenty-two Arab countries adopted such strategy and were included in the authors' sample. Governments who adopted such a channel successfully communicated with citizens utilizing commonly used post properties (i.e. Likes, Comments and Shares). This study found that Arab governments posted news and information on Facebook with an average of 102.58 posts per year, which indicates that posting over Facebook is very poor. Also, it is found that using multimedia with different types lead to more communication from the stakeholders compared with posts that didn't use it. Such richness in media improved the communication intensity and lead to communication success. The second major contribution of this study is to build the TPCC index for measuring communication success. Such composite index is an integrated measure from four major indices; transparency, participation, collaboration, and comfort. Detailed results, conclusions, limitations, and future work are explained further.

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