scholarly journals THE ROLE OF SEARCH ENGINE MARKETING IN SHAPING THE MOTIVATION OF SPORT BETTING IN A DEVELOPING ECONOMY

2021 ◽  
Author(s):  
Kayode Ojo ◽  
Rowland Worlu ◽  
Olaleke Ogunnaike
Keyword(s):  
Search Engine ◽  
Developing Economy ◽  
Search Engine Marketing ◽  
Sport Betting

scholarly journals Digital marketing in hotel industry

2018 ◽  
Vol 7 (2.21) ◽  
pp. 288 ◽  
Author(s):  
Shaik Javed Parvez ◽  
H M. Moyeenudin ◽  
S Arun ◽  
R Anandan ◽  
Senthil Kumar Janahan
Keyword(s):  
Search Engine ◽  
Social Networking Sites ◽  
Hotel Industry ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
User Profiles ◽  
Search Engine Marketing ◽  
Search Results ◽  
Hotel Websites

Digital marketing is the promotion of products or brands through online. In recent days the demand of digital marketing in hotels has become increasingly high with Social Media Marketing (SMM) which works with social networking sites and Search Engine Optimization (SEO) making the website to appear in search results with advertisement on Google and online magazines by search engine marketing (SEM), video marketing through you tube and websites are types of digital marketing. Searching hotels through online by computers and mobile with the hotel websites is the new trend of digital marketing and it makes the possibilities to enhance the local search on hotels by giving required content, User profiles, managing citations and in search results. The aim is to study the role of digital marketing in hotel industry. This article is also focused to identify which type of digital marketing will work best with hotel industry.  

Search Engine Marketing - Entwicklungsperspektiven für das Marketingcontrolling

Controlling ◽  
2011 ◽  
Vol 23 (12) ◽  
pp. 650-656
Author(s):  
Vera Roggenbuck ◽  
Hendrik Finger ◽  
Anja Kolburg
Keyword(s):  
Search Engine ◽  
Search Engine Marketing

Search Engine Marketing and Optimization Wisdom V.2003

2003 ◽  
Author(s):  
Susan Aldrich
Keyword(s):  
Search Engine ◽  
Search Engine Marketing

Use of Another's Trademarks in Search Engine Marketing

2007 ◽  
Author(s):  
Mark Bender
Keyword(s):  
Search Engine ◽  
Search Engine Marketing

A study on search engine marketing

2021 ◽  
Vol 11 (10) ◽  
pp. 196-201
Author(s):  
Vipin Jain
Keyword(s):  
Search Engine ◽  
Search Engine Marketing

Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Divaries Cosmas Jaravaza ◽  
Fanny Saruchera
Keyword(s):  
Rural Women ◽  
Social Complexity ◽  
Developing Economy ◽  
Content Type ◽  
Social Axioms ◽  
Fate Control ◽  
Contraception Use ◽  
Social Cynicism ◽  
Subsistence Markets

Purpose The purpose of this paper is to investigate the effects of culture on attitudes to contraception by rural-based women in a developing economy. Design/methodology/approach Based on data collected from 395 rural women in Eastern Zimbabwe, this study examines the hypothesized relationships between values (resultant conservation, resultant self-enhancement), social axioms (reward for application, social cynicism, religiosity, social complexity, fate control and Ubuntu) and contraceptive attitudes, considering the moderating effects of age and education. Findings Using covariance-based Structural Equation Modelling and Multi-Group Analysis, this study found that resultant self-enhancement, fate control, the reward for application and religiosity significantly relate to attitudes to contraception whilst resultant conservation, social complexity, Ubuntu and social cynicism, did not produce significant correlations. Age and education moderate the significant relationships. Research limitations/implications The study's findings suggest that contraception social marketers, non-governmental organizations and health practitioners should develop marketing strategies to neutralize the negative impact of these beliefs held by rural contraceptive consumers to increase contraceptive awareness and uptake in such subsistence markets. In addition, this study provides empirical evidence on the role of Ubuntu as a new culture construct in African markets. Originality/value Despite being limited to a single developing economy, this paper extends prior research on consumer culture and attitudes on contraception use by exploring the role of values and social axioms, an imperative issue for rural women health and general subsistence market well-being.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

scholarly journals Estratégias de marketing digital em empresa do segmento gamer brasileiro: o caso Hoplon

2018 ◽  
Vol 1 (41) ◽  
pp. 52
Author(s):  
Alef Muller Silva de Souza ◽  
Lúcia De Fátima Lúcio Gomes da Costa
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Media Optimization ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Social ◽  
Optimization Search ◽  
E Mail

A finalidade do presente estudo foi analisar as estratégias de marketing digital utilizadas pela empresa desenvolvedora de jogos Hoplon Infortaiment, atuante no segmento gamer brasileiro e no mercado global. Para isso, foi necessário verificar as estratégias de marketing digital da empresa decorrentes de páginas digitais, tecnologias mobile, redes sociais, plataformas de busca, presença digital, e-mail marketing, mobile marketing, social media marketing e social media optimization, search engine marketing e search engine optimization, além do benchmarking como ferramenta de gestão para melhoria de estratégias de marketing digital. Realizou-se um estudo de caso, de base qualitativa exploratória, visando esclarecer o processo de estratégias de marketing digital que ocorrem na empresa. Com base nos dados levantados através de entrevista semiestruturada, verificou-se a importância do marketing digital para as ações da empresa, como forma de entregar valor agregado aos seus usuários. Como resultado, ao utilizar-se da internet como ferramenta de marketing para atingir o público alvo, a empresa mostrou-se eficaz ao adaptar seus conteúdos às características específicas do segmento, firmando o enfoque no uso de plataformas online, páginas digitais e mídias sociais, para aumentar o alcance de publicidade a nível global e atingir a satisfação e manutenção de seus clientes.

Sign in / Sign up

Export Citation Format

Share Document