The Structural Relationship among Team Image, Team Identification and Attitudinal· Behavioral Loyalty of Professional Soccer Teams

2017 ◽  
Vol 70 ◽  
pp. 63-76
Author(s):  
Jin Jang ◽  
Ho-Yoon Park ◽  
Hyo-Min Seo
2015 ◽  
Vol 29 (3) ◽  
pp. 318-333 ◽  
Author(s):  
Masayuki Yoshida ◽  
Bob Heere ◽  
Brian Gordon

A consumer’s loyalty to a specific sport team is longitudinal in nature. This longitudinal study examines the effects of consumers’ attitudinal constructs (team identification, associated attachment points, consumer satisfaction, and behavioral intentions) on behavioral loyalty in the context of a professional soccer event. To test the proposed relationships, the authors assess the impact of consumers’ self-reported measures (Time 1) on actual attendance frequency in the first half (Time 2) and the second half (Time 3) of the season. The results indicate that fan community attachment is the only construct that can predict attendance frequency over a longer period of time while team identification, satisfaction and behavioral intentions are not significant predictors of attendance frequency throughout the season. The theoretical model and results reinforce the importance of fan community attachment toward longitudinal attendance frequency and add new insights into the predictive validity of some of the attitudinal marketing measures in the field of sport management.


Author(s):  
Berni Guerrero-Calderón ◽  
Maximilian Klemp ◽  
José Alfonso Morcillo ◽  
Daniel Memmert

The aim of this study was to examine whether match physical output can be predicted from the workload applied in training by professional soccer players. Training and match load records from two professional soccer teams belonging to the Spanish First and Second Division were collected through GPS technology over a season ( N = 1678 and N = 2441 records, respectively). The factors playing position, season period, quality of opposition, category and playing formation were considered into the analysis. The level of significance was set at p ≤ .05. The prediction models yielded a conditional R-squared in match of 0.51 in total distance (TD); 0.58 in high-intensity distance (HIRD, from 14 to 24 km · h−1); and 0.60 in sprint distance (SPD, >24 km·h−1). The main finding of this study was that the physical output of players in the match was predicted from the training-load performed during the previous training week. The training-TD negatively affected the match physical output while the training-HIRD showed a positive effect. Moreover, the contextual factors – playing position, season period, division and quality of opposition – affected the players’ physical output in the match. Therefore, these results suggest the appropriateness of programming lower training volume but increasing the intensity of the activity throughout the weekly microcycle, and considering contextual factors within the load programming.


2021 ◽  
Vol 12 ◽  
Author(s):  
Lucas Albuquerque Freire ◽  
Michele Andrade de Brito ◽  
Natã Sant’anna Esteves ◽  
Márcio Tannure ◽  
Maamer Slimani ◽  
...  

This study aimed to determine the impact of a soccer game on the creatine kinase (Ck) response and recovery and the specific Global Positioning System (GPS)-accelerometry-derived performance analysis during matches and comparing playing positions. A sample composed of 118 observations of 24 professional soccer teams of the Brazil League Serie A was recruited and classified according to playing positions, i.e., Left/Right Defenders (D = 30, age: 25.2 ± 5.8 years, height: 187 ± 5.5 cm, weight: 80 ± 5.8 kg), Offensive Midfielders (OM = 44, age: 25.1 ± 0.2 years, height: 177 ± 0.3 cm, weight: 73 ± 1.2 kg), Forwards (F = 9, age: 25.1 ± 0.2 years, height: 176.9 ± 4.3 cm, weight: 74.5 ± 2.1 kg), Left/Right Wingers (M = 23, age: 24.5 ± 0.5 years, height: 175 ± 1.1 cm, weight: 74 ± 4.4 kg), and Strikers (S = 12, age: 28 ± 0.2 years, height: 184 ± 1.0 cm, weight: 80 ± 1.4 kg). Blood Ck concentration was measured pre-, immediately post-, and 24 h postgame, and the GPS-accelerometry parameters were assessed during games. Findings demonstrated that Ck concentrations were higher at all postgame moments when compared with pregame, with incomplete recovery markers being identified up to 24 h after the game (range: 402–835 U/L). Moreover, Midfielders (108.6 ± 5.6 m/min) and Forwards (109.1 ± 8.3 m/min) had a higher relative distance vs. other positions (100.9 ± 10.1 m/min). Strikers [8.2 (8.1, 9.05) load/min] and Defenders [8.45 (8, 8.8) load/min] demonstrated lower load/min than Wingers [9.5 (9.2, 9.8) load/min], Midfielders [10.6 (9.9, 11.67) load/min], and Forwards [11 (10.65, 11, 15) load/min]. These results could be used to adopt specific training programs and recovery strategies after match according to the playing positions.


2019 ◽  
Vol 9 (3) ◽  
pp. 239-254 ◽  
Author(s):  
Kyu-soo Chung ◽  
Christopher Brown ◽  
Jennifer Willett

Purpose The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the motivations on identification and behavioral loyalty. Design/methodology/approach Data were collected using a self-administered questionnaire at three Korean universities. A model was designed to see which three motivations (commitment to Korean baseball, interests in MLB and ethnic identity) affect loyalty behaviors to support Korean MLB players. In the model, the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via confirmatory factor analysis to ascertain the factor structure of the study model. Then, the study performed a structural equation modeling which finds the magnitude and significance of each causal path among designed factors. Findings All the effects were found to be significantly positive except team identification whose moderating effect was not significant. Interests in MLB had the greatest impact on the fan’s player identification followed by commitment to the Korean baseball league and their ethnic identity. It was also found that the influence of player identification was positive on behavioral loyalty. Originality/value This work can help MLB expand their fan base internationally, especially in Asian countries.


2013 ◽  
Vol 47 (10) ◽  
pp. e3.53-e3 ◽  
Author(s):  
François Delvaux ◽  
Pierre Rochcongar ◽  
Olivier Bruyère ◽  
Guillaume Bourlet ◽  
Christophe Daniel ◽  
...  

2020 ◽  
Vol 24 (4) ◽  
pp. 235-241
Author(s):  
Serdar Bayrakdaroğlu ◽  
Erdal Arı ◽  
Hüseyin Özkamçı ◽  
İbrahim Can

Background and Study Aim. The aerobic fitness in soccer is an important performance component. The aerobic endurance level of players may positively effect performance of critical match activities. The examination of Yo-Yo intermittent recovery test (YYIRT) performance of young soccer players at different playing positions was aimed in this study. Material and Methods. The research group was consisted of 75 young soccer players playing at U-21 category of professional soccer teams at different leagues. The soccer players at 5 different playing positions participated in study voluntarily (centerback: n=15, fullback: midfielder: n=15, winger: n=15, forward: n=15). The YYIRT (level 1) was performed for determination aerobic endurance parameters (covered distance during test, maximum oxygen uptake (VO2max) and maximal aerobic speed (MAS) of players. The one-way ANOVA analysis was used for comparison between playing positions of YYIRT parameters. Results. It was determined that difference between YYIRT parameters of players at different playing positions was non-significant (p>0.05). However, the midfielders covered more distance (2425,33±440,42 m) than forward (2146,67±339,64 m), winger (2137,33±615,18 m), fullback (2056,00±512,43 m) and centerback (1960,00±313,51 m) players. The positional requirements of midfielders may be decisive on covered distance during YYIRT. Conclusions. Consequently, it may be said that the young soccer players at different playing positions had similar YYIRT performance and the playing position effect on YYIRT performance could vary depending on league level and individual features of players.  


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