scholarly journals Publicidad y traducción: el robo de mitos y contramitos en un mundo globalizado

Author(s):  
María Calzada Pérez

Advertising is an essential component of a new form of postcolonialism – globalization (and its associated partner consumerism). Some form of critical resistance seems necessary. Supporting the ‘translation turn’ (Bassnett 1998), the present paper wishes to underline the significance of translation studies for the analysis of textual rewritings in order to analyse textual rewritings (ads in this case). Drawing on Vidal Claramonte (1998) and semiotics (Barthes in particular), it discusses the notions of denotation, con¬notation, myth and countermyth and applies them to the study of three original and translated/translatable printed ads.


Author(s):  
Anthony Cordingley ◽  
Chiara Montini

This article charts the emergence of a new form of translation research that we term genetic translation studies. It explores the foundations of this approach in the French school of critique génétique, which developed a methodology for studying the drafts, manuscripts and other working documents (avant-textes) of modern literary works with the aim of revealing the complexity of the creative processes engaged in their production. This methodology draws upon different theoretical and interdisciplinary approaches (poetic, linguistic, philosophical, psychoanalytical, phenomenological, etc.) and has since been adapted to the study of other media, including music, cinema, photography, painting, architecture, and the translated text. This article analyses how genetic approaches have been applied to translated texts by both genetic critics and translation scholars. It highlights, furthermore, the opportunities as well as the challenges for literary and other forms of translation research when a genetic approach is adopted.



Author(s):  
W. H. Zucker ◽  
R. G. Mason

Platelet adhesion initiates platelet aggregation and is an important component of the hemostatic process. Since the development of a new form of collagen as a topical hemostatic agent is of both basic and clinical interest, an ultrastructural and hematologic study of the interaction of platelets with the microcrystalline collagen preparation was undertaken.In this study, whole blood anticoagulated with EDTA was used in order to inhibit aggregation and permit study of platelet adhesion to collagen as an isolated event. The microcrystalline collagen was prepared from bovine dermal corium; milling was with sharp blades. The preparation consists of partial hydrochloric acid amine collagen salts and retains much of the fibrillar morphology of native collagen.



Author(s):  
M.K. Lamvik ◽  
L.L. Klatt

Tropomyosin paracrystals have been used extensively as test specimens and magnification standards due to their clear periodic banding patterns. The paracrystal type discovered by Ohtsuki1 has been of particular interest as a test of unstained specimens because of alternating bands that differ by 50% in mass thickness. While producing specimens of this type, we came across a new paracrystal form. Since this new form displays aligned tropomyosin molecules without the overlaps that are characteristic of the Ohtsuki-type paracrystal, it presents a staining pattern that corresponds to the amino acid sequence of the molecule.



2013 ◽  
Author(s):  
Joshua Wilt ◽  
William Revelle


Nature China ◽  
2011 ◽  
Author(s):  
Felix Cheung
Keyword(s):  


Nature ◽  
2001 ◽  
Author(s):  
Philip Ball
Keyword(s):  


2008 ◽  
Vol 38 (16) ◽  
pp. 5
Author(s):  
ELIZABETH MECHCATIE
Keyword(s):  


1883 ◽  
Vol 15 (380supp) ◽  
pp. 6058-6058
Keyword(s):  


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