Publicidad y traducción: el robo de mitos y contramitos en un mundo globalizado

Advertising is an essential component of a new form of postcolonialism – globalization (and its associated partner consumerism). Some form of critical resistance seems necessary. Supporting the ‘translation turn’ (Bassnett 1998), the present paper wishes to underline the significance of translation studies for the analysis of textual rewritings in order to analyse textual rewritings (ads in this case). Drawing on Vidal Claramonte (1998) and semiotics (Barthes in particular), it discusses the notions of denotation, con¬notation, myth and countermyth and applies them to the study of three original and translated/translatable printed ads.

WHAT'S NIETZSCHE TO EURIPIDES? THE AESTHETICS OF SUFFERING IN NIETZSCHE'S BIRTH OF TRAGEDY AND EURIPIDES’ TROJAN WOMEN

This article reads Nietzsche's Birth of Tragedy in dialogue with Euripides’ Trojan Women, synthesising a Nietzschean reading of Euripides’ tragedy with, as it were, a Euripidean reading of Nietzsche's theorisation of the tragic. It focuses on the way in which both texts confront the threat of nihilism in the face of human suffering and attempt to redeem or transfigure it. This is manifested internally and self- consciously in Euripides’ play through the actions of Hecuba and the chorus, who seem both to exhibit what Nietzsche might call a ‘pessimism of strength’, and to express Nietzsche's fundamental claim that ‘only as an aesthetic phenomenon is existence and the world eternally justified’. Yet Trojan Women ultimately resists Nietzschean theorising – a form of critical resistance which, as it will turn out, is already anticipated by Nietzsche's Birth of Tragedy. More than a close study of two texts, this dialogic reading also has some big implications for thinking through the relationship between philosophy and tragedy in general.

Resistance of soil to penetration as a parameter indicator of subsolation in crop areas of sugar cane

Sugarcane is a very important economic crop that relies heavily on agricultural machinery, which contributes to soil compaction and a consequent decline in productivity. Subsoiling operation reduces the problems caused by compression; however, it is necessary to know its location and intensity. Accordingly, the aim of this work is to present a compression diagnostic method based on soil resistance to penetration as the parameter that indicates need for intervention in the subsoil. Measurements of penetration resistance was carried out in areas of sugarcane, located in the municipalities of Goianésia, Barro Alto and Santa Isabel, in the Brazilian state of Goiás. The Falker penetrometer (PLG 1020) was used, adjusted to a maximum depth of 40 cm and adopted as a critical resistance value of 4.0 MPa. The data were interpolated using kriging and adjusted in AutoCAD 2013 (Autodesk). The methodology proved effective in areas of compacted soil, and the surface layer had less resistance. The reduction in soil preparation was 96.54% and when considering the topographic adjustments, the reduction was 74.07%, showing the viability and importance of the diagnosis to show the proper management.

Review of Gestures of Concern by Chris Ingraham (Duke University Press)

Chris Ingraham’s Gestures of Concern considers how affective communities can be built by and through concerned gestures. His analysis of the political power of a range of these gestures—from the small tokens of get-well cards to the political protests against shuttered public resources such as libraries—emphasizes their affect as much as their action. Ingraham pays attention to the background of concerned gestures that are political, aesthetic, and community-based, and his analysis of their efficacy and their impact draws readers to consider different kinds of critical resistance in the face of growing social disparities.

Performance as Critical Resistance: Playwriting and Public Sociology

In this article, I argue that playwriting and performance can act as powerful forms of activism that bridge academic work and public engagement. I analyze my experiences writing and producing a stage production that mobilizes knowledge from my research about queer antiracism in Toronto. This methodological discussion is contextualized within the current political moment that positions work in the humanities as irrelevant and elitist. Performance as a method of knowledge mobilization emerged from interviews with queer peoples and community organizers. I found through conversations with participants that academic forms of knowledge mobilization, such as publishing in peer-reviewed journals, would not necessarily be accessible to community members or appropriate for encouraging discussion and social action at the local level. Participants suggested a range of antiracism organizing strategies, most of their suggestions centered on increasing the understanding and the value of the arts. I decided to meet the challenge of engaging in effective knowledge mobilization that would be in service to the community by developing a stage production called We without You that focuses on the opinions and experiences of participants. I found that producing a stage production based on academic research had powerful social effects that are not possible through traditional knowledge dissemination methods. This article encourages academics to broaden their ideas about effective knowledge mobilization; to position their work as useful and relevant to social issues and as a means of critical resistance against polarization within and outside academia.

Horkheimer; or, The Longing for the Wholly Other

Examines the concept of secularization in the writings of Max Horkheimer, with special emphasis on his shift from a more dialectical conception of religion in his early writing to his late appeal to the concept of God as “wholly other” and as the only resource for critical resistance.

Clinical efficacy and predictive biomarkers of ONC201 in H3 K27M-mutant diffuse midline glioma

Patients with diffuse midline glioma (DMG) harboring H3 K27M mutation have no proven therapies beyond radiation. ONC201, a DRD2 antagonist and mitochondrial ClpP agonist, has induced early responses in patients with H3 K27M-mutant DMG. We performed an integrated pre-clinical and clinical assessment of ONC201 treatment, in order to define response rates in H3 K27M-mutant DMG patients and to clarify predictors of response. ONC201 was effective in murine H3 K27M-mutant gliomas with excellent CNS penetration and survival benefit. H3 K27M-mutant DMG patients treated with ONC201 on active clinical trials (n=50) showed significant survival benefit in recurrent and non-recurrent settings, with multiple sustained responses. Tumor sequencing from treated patients demonstrates an EGFR/FOXG1-driven telencephalic gene regulatory network that imparts a critical resistance phenotype to ONC201. Genetic and pharmacologic knockdown of EGFR in H3 K27M-mutant cell cultures results in improved sensitivity to ONC201 and reduced FOXG1 enhancer binding, suggesting possible future combinatorial opportunities.