scholarly journals Metrics at Work: a case study about the tensions in the journalistic industry

2021 ◽  
Vol 27 (4) ◽  
pp. 1205-1214
Author(s):  
Lorena Marisol Retegui
Keyword(s):  
Digital Media ◽  
Business Model ◽  
Digital Content ◽  
Economic Factors ◽  
Organizational Changes ◽  
And Performance

This article aims to present a debate over the increasingly complex and widespread use of measurement indicators and performance of digital content in the journalistic industry, considering the case study of La Nación, one of the leading news institutions in Argentina. The paper reconstructs the introduction and architecture of metrics measurement in the newsroom of La Nación, and the journalists’ perceptions and experiences regarding these organizational changes. The focus will be on the adoption of the Score, an algorithmic metric developed in-house at La Nación, designed with journalistic input and eventually modified to include economic factors. The findings confirming the tensions between professional and commercial logics produced by adopting digital metrics in the newsroom; and suggesting that journalists experiences metrics as strong disciplining influence. All this is involved in an uncertain context implicating the financing of Argentinean digital media along with the decline in the traditional journalistic business model.

COMMERCIAL ASPECTS OF CONVERGED TELECOM-BROADCASTING SERVICE: INSIGHTS FROM THE SATELLITE DMB SERVICE IN KOREA

2005 ◽  
Vol 02 (04) ◽  
pp. 411-431
Author(s):  
YEONG-WHA SAWNG ◽  
HYUN-SOO HAN
Keyword(s):  
Digital Media ◽  
Innovation Diffusion ◽  
Business Model ◽  
Similar Type ◽  
It Industry ◽  
Digital Convergence ◽  
Broadcasting Service ◽  
The One

One of the dominant trends in Korea's IT industry of late is digital convergence. Of all forms of digital convergence, the one between telecommunications and broadcasting in the form of satellite DMB (Digital Media Broadcasting) service is regarded as the most innovative, and it is eliciting interest from a technological and regulatory viewpoint, as well as from a business model perspective. In this paper, as an exemplary case study, we describe the distinctive characteristics of satellite DMB service, forecast market acceptance for satellite DMB service and provide quantified estimation results. The focus of the study is on gauging how successful is the market debut for this leading convergence service. The paper also examines other services of similar type, subject to the same regulations, for comparative purposes, and the estimation of the market acceptance for satellite DMB service which draws on theories of innovation diffusion. Satellite DMB service, being one of the culminations of the telecom-broadcasting convergence initiatives of recent times (the findings of this study, as has been confirmed by recent Korean experiences) can be useful for further research on similar digital convergence service products.

scholarly journals Concept of the Digital Media Business Model in Scientific Understanding

2019 ◽  
pp. 145-153
Author(s):  
Artur Shkilevych
Keyword(s):  
Digital Media ◽  
Business Model ◽  
Business Models ◽  
Scientific Understanding ◽  
Public Television ◽  
System Method ◽  
Holistic Understanding ◽  
Analysis And Synthesis ◽  
New Perspective

The article deals with the notion of a business model of digital media explored by the scholars. The objective of the study is to explore the concept of a business model of digital media in scientific understanding. The main tasks of the study proceed from its objective and topic which are the following: 1) to analyze the approaches to definition and content of the concept of a business model; 2) to outline the scholar ideas and views on existence and essence of media business models; 3) to highlight the possible types of business models of digital media that have proven themselves in practice and are characterized in authoritative scientific research; 4) to investigate implementation of certain business models in the concrete cases of foreign and Ukrainian media. To achieve the aforementioned tasks of the article, the certain methodologies are used. It is the general methods of analysis and synthesis for holistic understanding and evaluation of facts, a bibliographic method for investigation of all available relevant works by reputable scholars who were involved with the issues close to the topic of the article. We use both diachronic and synchronous methods for simultaneous analysis of business models of digital media in chronological and modern (actual) dimensions. Exploring the notion of a business model, the elements of a system method for getting the systematic results and capturing the whole set of connections of the object with other phenomena is used. On the stage of analysis of an existing media business model, the case study and the elements of a content analysis are used. As a result of the research it is proved that there are numerous types of business media, which are broadly used in the whole world. Despite many Ukrainian media are still using a traditional business model or are still owned by oligarchs, many digital media use actively the new perspective models. It is most often different versions of the paywall model (Krytyka), crowd funding (Hromdaske TV), a model of public television (UBC:UA), sale of joint products (it is most often collectibles) etc. To summarize the foregoing all media that care about their image, development and profitability, seek for themselves for a right business model and change it if necessary.

Supporting start-up business model design through system dynamics modelling

2017 ◽  
Vol 55 (1) ◽  
pp. 57-80 ◽  
Author(s):  
Federico Cosenz
Keyword(s):  
System Dynamics ◽  
Performance Management ◽  
Business Model ◽  
Business Strategy ◽  
Single Case ◽  
Content Type ◽  
Business Modelling ◽  
Start Up ◽  
And Performance

Purpose The purpose of this paper is to explore how system dynamics (SD) modelling can provide a methodological support to business model (BM) design with the intent to better communicate business strategy and manage performance. Design/methodology/approach After a literature review of the field and an analysis of the strengths and limitations of conventional BM frameworks, the paper illustrates and discusses an approach that combines such a framework with SD modelling. A single-case study design was selected to explore the implications and limitations of using this combined approach to business modelling. Findings The methodological support provided by SD to BM design may effectively improve business strategy communication and performance management through both the adoption of a systemic and flexible perspective able to identify and analyse the main cause-and-effect relationships between the key-elements of the business strategy, and the use of a simulation technique that contributes in understanding how a firm operates, and its prospective performance over time. Originality/value Growing interest for BMs appears in the recent strategic management literature with research highlighting strengths and shortcomings. However, few attempts have been produced to overcome such limitations, while the adoption of SD is relatively new in supporting BM design.

Effects of Image Upload on Social Media as Media Promotion in Journal Publishers

CCIT Journal ◽  
2020 ◽  
Vol 13 (1) ◽  
pp. 20-31
Author(s):  
Untung Rahardja ◽  
Ani Wulandari ◽  
Marviola Hardini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Content ◽  
Three Solutions ◽  
Conventional Process ◽  
Promotion System

Digital content is content in various formats, whether written, image, video, audio or combination so that it can be read, displayed or played by a computer and easily sent or hared through digital media. Digital content has abundant benefits, especially in the field of promotion. Where when a place of business or a body wants to introduce a product or service that is owned, it definitely requires content such as images as a promotional media. However, if you have to distribute posters to everyone you meet, it is not in line with current technological advancements because you are still using a conventional process. Therefore, to overcome this problem, social media can be used to process digital content easily and quickly. In this study, there are 3 (three) problems that will be overcome by 2 (two) methods, and 3 (three) solutions are produced. The advantage of digital content in social media is that it can be accessed anytime and anywhere, so it is concluded that the use of digital content in social media is able to overcome problems and is a creativepreneur effort found in the promotion system of a journal publisher.   Keywords—Digital Content, Creativepreneur, ATT Journal, Social Media

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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