scholarly journals Discourse change in a changing society: a critical discourse analysis of political advertisement in Jordan before and after the Arab Spring

Author(s):  
Kawakib Al-Momani
2021 ◽  
Vol 6 (2) ◽  
pp. 78
Author(s):  
Mohammad Dzulkifli

<p><strong>This article aims to describe the Arab Spring phenomenon through critical discourse analysis of the Qatar Debate. This research is a qualitative descriptive study with the note-taking method. The results of the study show that the structure of the discourse contained in the Qatar debate consists of several structures. First, the macrostructure that contains thematic elements or general themes, namely about ‘Arab Spring has failed’. Second, is the superstructure which contains schematic elements referring to the system and the rules of the game in the turn of speech. Third, the microstructure contains elements of semantics, syntax, stylistics, rhetoric, and metaphors. The semantic element of the Qatar debate shows the uses of language that aims to rever to connotative meanings. Syntactically, the Qatari debaters are dominant using active sentence patterns and noun sentences (jumlah ismiyah). From the stylistic aspect, both teams have their own style of language, as the pro team uses a lot of declarative styles while the counter team tends to use an interrogative style. The rhetorical and metaphorical elements are used a few times but not in large portions. This study also shows the different views of the two teams from two countries that represent the social views of the people in their respective countries towards the Arab Spring phenomenon.</strong></p><p><strong><em>Keywords</em></strong> – <em>Arab Spring, Critical Discourse Analyst, Qatar Debate</em></p>


2020 ◽  
Author(s):  
Elena Mikhalkova ◽  
Pavel Tretyakov ◽  
Irina Pupysheva ◽  
Alexey Ivanov ◽  
Nadezhda Ganzherli

The Internet is a communication space where newly formed communities are searching for ways to reflect on their social nature. We provide a theoretical framework to demonstrate how humor was used to manipulate social groups before and after the emergence of the media. We use Critical Discourse Analysis and pragmatics to study several cases of social manipulation through humor. The two Internet communities, 2ch and Pikabu, being among the largest Russian-speaking entertainment communities, often compete and use humor as a way to manipulate their representatives for social purposes: to consolidate, fight back, reflect on the norms and values of their community. Our research shows that these communities follow the old traditions of humor and laughter in order to organize a poorly regulated information space. Although 2chers tend to use trolling more often, there is no general difference between these communities in the way they use humor to manipulate their social group. Keywords: humor, laughter, Internet, social cognition, Critical Discourse Analysis, pragmatics, speech act


2007 ◽  
Vol 6 (1) ◽  
pp. 7-28 ◽  
Author(s):  
Sean Phelan

The stock market floatation of Telecom Eireann (the soon to be renamed Eircom) in July 1999 was, and remains, “the biggest privatization in the history of the Irish state”. Through the application of a critical discourse analysis framework (Chouliaraki and Fairclough 1999; Fairclough 2003), this article examines editorial discourse both before and after the company’s initially ‘successful’ floatation in six Irish broadsheet newspapers. The different editorial stances are analyzed in terms of the authority of three key neo-liberal assumptions: that the full privatization of the company is desirable; that the notion of direct state involvement in a modern Telecoms market is archaic; and that public participation in the stock market should be encouraged. The article suggests that while the evidence illustrates a context of neo-liberal hegemony, the ideological authority of neo-liberalism should not be understood in undifferentiated, monolithic terms, as the evidence points to a plurality of neo-liberal discourses and styles, which can be partly understood in terms of the ‘media field’ identity of the different newspapers.


Author(s):  
Kawakib Al-Momani ◽  
Muhammad A. Badarneh ◽  
Fathi Migdadi

AbstractThis paper provides a semiotic analysis of political cartoons published in Jordan prior to and during the 2013 elections. It seeks to depict the sociopolitical context after the 2011 Arab Spring and focuses on the changes to people’s practices and stances toward politics and politicians. The data consist of political cartoons by the Jordanian cartoonist Imad Hajjaj drawn during the parliamentary election campaigns in 2007, 2010, and 2013. This paper argues that the humor generated in cartoons conveys strong messages that require an analysis of the interaction between the different signs in cartoons and their social and ideological implications. A model of analysis derived from Barthes’ perception of denotation and connotation theories is adopted. This model is comprised of three types of messages: linguistic, literal, and symbolic. The analysis identifies different messages in the cartoons before and after 2011. Unlike the cartoons from 2007 and 2010, the linguistic and denoted messages in the cartoons of 2013 connoted a sense of salvation, achievement, victory, freedom, dignity, and democracy, merits that had rarely been highlighted in previous cartoons. This attitude is reflected by themes such as the positive image of the young, public awareness of political and national issues, and resistance towards corruption. The study sheds light on this neglected area of visual communication in the Arab world and hopes to provide new insights into the fields of semiotics, pragmatics, multimodal analysis, and critical discourse analysis.


2017 ◽  
Vol 30 (1) ◽  
Author(s):  
Kawakib Al-Momani ◽  
Muhammad A. Badarneh ◽  
Fathi Migdadi

AbstractThis paper provides a semiotic analysis of political cartoons published in Jordan prior to and during the 2013 elections. It seeks to depict the sociopolitical context after the 2011 Arab Spring and focuses on the changes to people’s practices and stances toward politics and politicians. The data consist of political cartoons by the Jordanian cartoonist Imad Hajjaj drawn during the parliamentary election campaigns in 2007, 2010, and 2013. This paper argues that the humor generated in cartoons conveys strong messages that require an analysis of the interaction between the different signs in cartoons and their social and ideological implications. A model of analysis derived from Barthes’ perception of denotation and connotation theories is adopted. This model is comprised of three types of messages: linguistic, literal, and symbolic. The analysis identifies different messages in the cartoons before and after 2011. Unlike the cartoons from 2007 to 2010, the linguistic and denoted messages in the cartoons of 2013 connoted a sense of salvation, achievement, victory, freedom, dignity, and democracy, merits that had rarely been highlighted in previous cartoons. This attitude is reflected by themes such as the positive image of the young, public awareness of political and national issues, and resistance towards corruption. The study sheds light on this neglected area of visual communication in the Arab world and hopes to provide new insights into the fields of semiotics, pragmatics, multimodal analysis, and critical discourse analysis.


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