The Pilot Study of Users Attachment to Their Mobile Devices - Focusing on past Experience

Author(s):  
Marcel Danesi

Emoji have become an ipso facto universal language that fit in perfectly with informal routine digital communications, especially on mobile devices and on social media. Marketers and advertisers have taken notice of this communicative phenomenon and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly effective? Almost no study exists to examine this question. This article thus has a two-fold purpose. First, it looks at the use of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed effective. The overall conclusion is that effectiveness relates to the increase in interpretations, or connotations, that emoji ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is heading and what it entails more broadly for communication.


2015 ◽  
pp. 962-975
Author(s):  
Revathi Viswanathan

Students of this digital era are proficient users of various gadgets, and it is the responsibility of language teachers to tap that expertise for facilitating learning beyond the classroom. Teachers can offer training to enhance students' language skills with the help of mobile devices through which modules could be shared. It helps students to get adequate practice in using the language skills. A short study was conducted recently by the author with a few engineering students who received training in business English through mobile devices. This chapter explores the current study. It must be stated that this study was a continuation of the pilot study conducted, in which students were encouraged to record and share their presentations through mobile devices.


2017 ◽  
Vol 1 (2) ◽  
pp. 1-12 ◽  
Author(s):  
Marcel Danesi

Emoji have become an ipso facto universal language that fit in perfectly with informal routine digital communications, especially on mobile devices and on social media. Marketers and advertisers have taken notice of this communicative phenomenon and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly effective? Almost no study exists to examine this question. This article thus has a two-fold purpose. First, it looks at the use of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed effective. The overall conclusion is that effectiveness relates to the increase in interpretations, or connotations, that emoji ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is heading and what it entails more broadly for communication.


2013 ◽  
Vol 2 (1) ◽  
pp. e19 ◽  
Author(s):  
Pierfrancesco Bellini ◽  
Sergio Boncinelli ◽  
Francesco Grossi ◽  
Marco Mangini ◽  
Paolo Nesi ◽  
...  

2019 ◽  
Vol 8 (1) ◽  
pp. 1-10
Author(s):  
Karen Hong ◽  
Sean Collon ◽  
David Chang ◽  
Sunil Thakalli ◽  
John Welling ◽  
...  

Author(s):  
Revathi Viswanathan

Students of this digital era are proficient users of various gadgets, and it is the responsibility of language teachers to tap that expertise for facilitating learning beyond the classroom. Teachers can offer training to enhance students’ language skills with the help of mobile devices through which modules could be shared. It helps students to get adequate practice in using the language skills. A short study was conducted recently by the author with a few engineering students who received training in business English through mobile devices. This chapter explores the current study. It must be stated that this study was a continuation of the pilot study conducted, in which students were encouraged to record and share their presentations through mobile devices.


2016 ◽  
Vol 63 ◽  
pp. 189-197 ◽  
Author(s):  
Ching-Ju Chiu ◽  
Yi-Han Hu ◽  
Dai-Chan Lin ◽  
Fang-Yu Chang ◽  
Cheng-Sian Chang ◽  
...  

2012 ◽  
Vol 130 ◽  
pp. S179
Author(s):  
Giovanni Dirienzo ◽  
Nicola Ciavarella ◽  
Lino Renna ◽  
Nicola Pansini ◽  
Michele Virgilio

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