Mobile Emergency, an Emergency Support System for Hospitals in Mobile Devices: Pilot Study

At present, the main advances in mobile technology have been aimed at improving multimedia-messaging services and reproducing videos and music. This new support system adds accessibility to mobile telephones, making them easier to use for the people who need them the most, people with reduced physical or mental capacities who cannot use a conventional mobile.

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Emoji in Advertising

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business ◽

10.4018/978-1-7998-9020-1.ch048 ◽

2021 ◽

pp. 954-967

Author(s):

Marcel Danesi

Keyword(s):

Social Media ◽

Pilot Study ◽

Mobile Devices ◽

Digital Communications ◽

Universal Language ◽

Field Laboratory

Emoji have become an ipso facto universal language that fit in perfectly with informal routine digital communications, especially on mobile devices and on social media. Marketers and advertisers have taken notice of this communicative phenomenon and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly effective? Almost no study exists to examine this question. This article thus has a two-fold purpose. First, it looks at the use of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed effective. The overall conclusion is that effectiveness relates to the increase in interpretations, or connotations, that emoji ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is heading and what it entails more broadly for communication.

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Mobile Devices as Effective Language Training Tools of Digital Era

Human-Computer Interaction ◽

10.4018/978-1-4666-8789-9.ch044 ◽

2015 ◽

pp. 962-975

Author(s):

Revathi Viswanathan

Keyword(s):

Pilot Study ◽

Mobile Devices ◽

Engineering Students ◽

Language Skills ◽

Language Teachers ◽

Classroom Teachers ◽

Language Training ◽

Business English ◽

Digital Era

Students of this digital era are proficient users of various gadgets, and it is the responsibility of language teachers to tap that expertise for facilitating learning beyond the classroom. Teachers can offer training to enhance students' language skills with the help of mobile devices through which modules could be shared. It helps students to get adequate practice in using the language skills. A short study was conducted recently by the author with a few engineering students who received training in business English through mobile devices. This chapter explores the current study. It must be stated that this study was a continuation of the pilot study conducted, in which students were encouraged to record and share their presentations through mobile devices.

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Emoji in Advertising

International Journal of Semiotics and Visual Rhetoric ◽

10.4018/ijsvr.2017070101 ◽

2017 ◽

Vol 1 (2) ◽

pp. 1-12 ◽

Cited By ~ 3

Author(s):

Marcel Danesi

Keyword(s):

Social Media ◽

Pilot Study ◽

Mobile Devices ◽

Digital Communications ◽

Universal Language ◽

Field Laboratory

Emoji have become an ipso facto universal language that fit in perfectly with informal routine digital communications, especially on mobile devices and on social media. Marketers and advertisers have taken notice of this communicative phenomenon and have started tapping into the emotive power of the emoji code since at least 2010. But is emoji advertising truly effective? Almost no study exists to examine this question. This article thus has a two-fold purpose. First, it looks at the use of emoji in advertising generally and then it presents a pilot study that aims to assay if such advertising is indeed effective. The overall conclusion is that effectiveness relates to the increase in interpretations, or connotations, that emoji ads seem to generate. The use of emoji in advertising is, thus, a field laboratory for gauging where emoji writing is heading and what it entails more broadly for communication.

Download Full-text