scholarly journals The reading contracts in the advertising discourse of health communication campaigns: an analysis of the “I know. Do you know?” campaign

2021 ◽  
Vol 33 ◽  
Author(s):  
Ana Cláudia Costa ◽  
Arthur Barbalho ◽  
Suelayne Sousa ◽  
Juciano de Sousa Lacerda ◽  
Mar Marcos Molano ◽  
...  
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Health Communication ◽  
Descriptive Analysis ◽  
Transmitted Infection ◽  
Sexually Transmitted ◽  
The Social ◽  
Production Strategies ◽  
Qualitative Descriptive

Introduction: In view of the syphilis epidemic that Brazil is experiencing and the need to strengthen the discourse on preventing this sexually transmitted infection (STI), the campaign "Eu sei, você sabe?" (I know. Do you know?) was conducted for dissemination of the pieces on social media. Objective: The of aim of this study was to perform a qualitative descriptive analysis of the posts published on the social network Instagram of the National Campaign to Fight Syphilis 2020-21 aimed at young people. Methods: The analysis performed was based on the method suggested by Eliseo Véron and aimed to establish relationships between the "reading contracts" offered and the processes of focusing (strong direct relevance) and defocusing (interdiscursive relevance) acting in the messages with the results of the communication indicator "Reach/Exposure". Results: The analysis was conducted from October 2020 to April 2021. In all, 31 cards were published. Among them, eight publications presented in their content a discourse directed at young people including individuals in the 20-29 age bracket. In general, the pieces provided a common proposal of visual structuring and aimed to address the deficiencies identified in previous campaigns developed and presented in the perspective of the project itself, as well as the propositions established by control agencies for dealing with syphilis in Brazil. Conclusion: Some hypotheses raised on the basis of the analysis were as follows. There is the possibility that the distinction between grammars of production and recognition produce negotiations or resistance to the meaning of the interpellation contained in the theme "Sífilis. Eu sei. Você sabe?” Even if the characters presented in the cards did not include some specific audiences, such as young transgenders, the language offered can generate empathy in these audiences. The production strategies of cards with a more visual aesthetic and added to a predominantly graphic distribution of important information possibly contributed to a greater reach/impact on the social network audience.

scholarly journals #Neverenough: Social Comparison by Young Women on Instagram

2021 ◽  
Author(s):  
Bailey Parnell
Keyword(s):  
Social Media ◽  
Social Comparison ◽  
Young Women ◽  
Media Use ◽  
Descriptive Analysis ◽  
Structured Interviews ◽  
Social Media Use ◽  
The Social ◽  
Future Care ◽  
Qualitative Descriptive

As social media use continues to rise, studies have linked high social media use with rising levels of depression, particularly in young adults. This narrative has pervaded, yet in the research thus far, there is no general consensus as to causation or direction. What remains constant is that when mediators such as 'comparison' and 'envy' are introduced between social media use and depression, there is a negative correlation. In a qualitative study, I examine the connection between social comparison, Instagram use, and envy in young women. I conducted semi-structured interviews with a group of 10 female university students between the ages of 18-24. Interviews were analysed through qualitative descriptive analysis. Overwhelmingly, subjects engaged in frequent social comparison offline, which translated to frequent social comparison, made worse, on Instagram. As a result, participants admitted to feeling envious as well as other feelings like frustration, loneliness, anger, and overwhelm. However, users also reported positive experiences such as inspiration, humour, motivation, and happiness, when they are on Instagram. Offline affect proved to be the biggest moderators and indicators of comparison and the positive or negative experiences of the participants. This research may suggest future care in this area should focus on offline affect rather than the social networks themselves.

scholarly journals Shaping the ‘me’ in MySpace: The framing of profiles on a social network site

2016 ◽  
Author(s):  
David R Brake
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Digital Storytelling ◽  
Social Network Site ◽  
Network Site ◽  
The Social

This paper analyses the social and technical context in which young people create and maintain social media profiles. The analysis was based primarily on ten semi-structured hour-long interviews conducted with MySpace users—all young people between 16 and 19 years of age from two UK schools, supplemented by a questionnaire and examination of the texts they produced. An overview is given of the nature of the profiles created by the interviewees. The process of profile creation and maintenance is then placed in the wider context of the uses of MySpace as described by those interviewed, and some of the influences which appear to have shapedwhat was produced are outlined. In the conclusion, the implications of the manner in which these practices are shaped for institutions involved in digital storytelling are explored.

scholarly journals Networked generation growing up or maturing on social media

2021 ◽  
Vol 27 (1) ◽  
pp. 173-187
Author(s):  
V. A. Sushko ◽  
G. B. Pronchev
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Young People ◽  
Methodological Approach ◽  
Social Knowledge ◽  
Sociological Research ◽  
Growing Up ◽  
The Social

The article analyzes the processes taking place in the youth environment in the context of digitalization of society. The role of social networks is discussed. Since its inception, network analysis has been formed as an interdisciplinary direction in which psychologists, sociologists, communication specialists, anthropologists, mathematicians and statisticians combine their efforts. The social network as a way of organizing social knowledge requires a special methodological approach, different from the traditional methods of analyzing sociological information. “Digital habits” significantly affect the behavior of young people, change the “traditional” way of life. The article is of interest to specialists dealing with problems of sociology of youth, sociology of global processes, methodology of sociological research.

scholarly journals #Neverenough: Social Comparison by Young Women on Instagram

2021 ◽  
Author(s):  
Bailey Parnell
Keyword(s):  
Social Media ◽  
Social Comparison ◽  
Young Women ◽  
Media Use ◽  
Descriptive Analysis ◽  
Structured Interviews ◽  
Social Media Use ◽  
The Social ◽  
Future Care ◽  
Qualitative Descriptive

As social media use continues to rise, studies have linked high social media use with rising levels of depression, particularly in young adults. This narrative has pervaded, yet in the research thus far, there is no general consensus as to causation or direction. What remains constant is that when mediators such as 'comparison' and 'envy' are introduced between social media use and depression, there is a negative correlation. In a qualitative study, I examine the connection between social comparison, Instagram use, and envy in young women. I conducted semi-structured interviews with a group of 10 female university students between the ages of 18-24. Interviews were analysed through qualitative descriptive analysis. Overwhelmingly, subjects engaged in frequent social comparison offline, which translated to frequent social comparison, made worse, on Instagram. As a result, participants admitted to feeling envious as well as other feelings like frustration, loneliness, anger, and overwhelm. However, users also reported positive experiences such as inspiration, humour, motivation, and happiness, when they are on Instagram. Offline affect proved to be the biggest moderators and indicators of comparison and the positive or negative experiences of the participants. This research may suggest future care in this area should focus on offline affect rather than the social networks themselves.

scholarly journals #Neverenough: Social Comparison By Young Women On Instagram

2021 ◽  
Author(s):  
Bailey Parnell
Keyword(s):  
Social Media ◽  
Social Comparison ◽  
Young Women ◽  
Media Use ◽  
Descriptive Analysis ◽  
Structured Interviews ◽  
Social Media Use ◽  
The Social ◽  
Future Care ◽  
Qualitative Descriptive

<div>As social media use continues to rise, studies have linked high social media use with rising levels of depression, particularly in young adults. This narrative has pervaded, yet in the research thus far, there is no general consensus as to causation or direction. What remains constant is that when mediators such as ‘comparison’ and ‘envy’ are introduced between social media use and depression, there is a negative correlation. In a qualitative study, I examine the connection between social comparison, Instagram use, and envy in young women. I conducted semi-structured interviews with a group of 10 female university students between the ages of 18-24. Interviews were analysed through qualitative descriptive analysis. Overwhelmingly, subjects engaged in frequent social comparison offline, which translated to frequent social comparison, made worse, on Instagram. As a result, participants admitted to feeling envious as well as other feelings like frustration, loneliness, anger, and overwhelm. However, users also reported positive experiences such as inspiration, humour, motivation, and happiness, when they are on Instagram Offline affect proved to be the biggest moderators and indicators of comparison and the positive or negative experiences of the participants. This research may suggest future care in this area should focus on offline affect rather than the social networks themselves.</div>

scholarly journals TIKTOK TERHADAP VARIASI BAHASA KOLOKIAL PADA KALANGAN REMAJA INDONESIA (KAJIAN ETONOLINGUISTIK)

2021 ◽  
Vol 17 (1) ◽  
pp. 34-41
Author(s):  
Andriyana Andriyana ◽  
Daroe Iswatiningsih ◽  
Jenal Mahmud ◽  
Ode Evi Yulianti ◽  
Ton Thi Thuy Trang
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Mixed Methods Research ◽  
Linguistic Diversity ◽  
Language Variation ◽  
Situational Factors ◽  
Major Influence ◽  
Qualitative Approaches ◽  
The Social

ABSTRAK: Pada saat ini para remaja tidak dapat dilepaskan dari teknologi dan media sosial menjadi wadahnya. Di antaranya, Tiktok saat ini sangat gemari kalangan remaja, karena media sosial ini adalah tempat untuk mereka mengekspresikan dirinya dan juga sebagai tempat untuk berkomunikasi. Terdapat variasi atau ragam bahasa yang ada dalam menggunakan media sosial Tiktok. Keragaman tersebut hadir karena beberapa faktor - faktor sosial dan faktor situasi yang menyebabkan variasi bahasa dalam bermedia sosial Tiktok semakin beragam saat ini. Tujuan dari penelitian ini adalah analisis pengaruh Tiktok Terhadap Variasi Bahasa Kolokial pada remaja dan teman sejawat. Masalah yang diajukan dalam penelitian ini adalah "Bagaimana pengaruh tiktok pada bahasa kolokial remaja?" dan objek kajian adalah siswa SMA 1 Kejayan Jawa Timur dan Mahasiswa Universitas Kuningan Jawa Barat. Penelitian ini menggunakan metode campuran yaitu pendekatan kuantitatif dan kualitatif. Hasil dari penelitian ini adalah varasi bahasa Kolokial yang ditemukan dalam  dalam media sosial Tiktok: Anomatope, Pronomina dan Kalimat.KATA KUNCI: sosiolinguistik; variasi bahasa; variasi bahasa kolikial; aplikasi tiktok Tiktok Against Colloquial Language Variation among Indonesian Adolescents (Ethnolinguistic Study) ABSTRACT: Nowadays young people cannot be separated from technology and social media. One of the social media platforms that has a major influence on Indonesian teenagers is Tiktok which is currently very popular with young people because this is a place for them to express themselves and also a place to interact with others. There are variants of the existing language and a new language formed when using Tiktok. This linguistic diversity occurs due to a number of social and situational factors that make the language variation on the social network - Tiktok more and more diverse. This research aims to analyze the influence of TikTok on colloquial change in adolescents and their peers. The problem posed in this study is "How does TikTok affect colloquial change among adolescents?" and the study subjects were third-class students on SMA 1 Kejayan East Java and students in Kuningan University, West Java. This research uses mixed methods research, namely quantitative and qualitative approaches. The results of this research are the colloquial variations found on the social network TikTok including onomatopoeia, pronouns, and sentences.KEYWORDS: sociolinguistics, language variation, daily language variation (colicial), TikTok application

scholarly journals #Neverenough: Social Comparison By Young Women On Instagram

2021 ◽  
Author(s):  
Bailey Parnell
Keyword(s):  
Social Media ◽  
Social Comparison ◽  
Young Women ◽  
Media Use ◽  
Descriptive Analysis ◽  
Structured Interviews ◽  
Social Media Use ◽  
The Social ◽  
Future Care ◽  
Qualitative Descriptive

<div>As social media use continues to rise, studies have linked high social media use with rising levels of depression, particularly in young adults. This narrative has pervaded, yet in the research thus far, there is no general consensus as to causation or direction. What remains constant is that when mediators such as ‘comparison’ and ‘envy’ are introduced between social media use and depression, there is a negative correlation. In a qualitative study, I examine the connection between social comparison, Instagram use, and envy in young women. I conducted semi-structured interviews with a group of 10 female university students between the ages of 18-24. Interviews were analysed through qualitative descriptive analysis. Overwhelmingly, subjects engaged in frequent social comparison offline, which translated to frequent social comparison, made worse, on Instagram. As a result, participants admitted to feeling envious as well as other feelings like frustration, loneliness, anger, and overwhelm. However, users also reported positive experiences such as inspiration, humour, motivation, and happiness, when they are on Instagram Offline affect proved to be the biggest moderators and indicators of comparison and the positive or negative experiences of the participants. This research may suggest future care in this area should focus on offline affect rather than the social networks themselves.</div>

scholarly journals Tiktok Terhadap Variasi Bahasa Kolokial pada Kalangan Remaja Indonesia (kajian Etonolinguistik)

2021 ◽  
Vol 17 (1) ◽  
pp. 34
Author(s):  
Andriyana Andriyana ◽  
Daroe Iswatiningsih ◽  
Jenal Mahmud ◽  
Ode Evi Yulianti ◽  
Ton Thi Thuy Trang
Keyword(s):  
Social Media ◽  
Social Network ◽  
Young People ◽  
Mixed Methods Research ◽  
Linguistic Diversity ◽  
Language Variation ◽  
Situational Factors ◽  
Major Influence ◽  
Qualitative Approaches ◽  
The Social

ABSTRAK: Pada saat ini para remaja tidak dapat dilepaskan dari teknologi dan media sosial menjadi wadahnya. Di antaranya, Tiktok saat ini sangat gemari kalangan remaja, karena media sosial ini adalah tempat untuk mereka mengekspresikan dirinya dan juga sebagai tempat untuk berkomunikasi. Terdapat variasi atau ragam bahasa yang ada dalam menggunakan media sosial Tiktok. Keragaman tersebut hadir karena beberapa faktor - faktor sosial dan faktor situasi yang menyebabkan variasi bahasa dalam bermedia sosial Tiktok semakin beragam saat ini. Tujuan dari penelitian ini adalah analisis pengaruh Tiktok Terhadap Variasi Bahasa Kolokial pada remaja dan teman sejawat. Masalah yang diajukan dalam penelitian ini adalah "Bagaimana pengaruh tiktok pada bahasa kolokial remaja?" dan objek kajian adalah siswa SMA 1 Kejayan Jawa Timur dan Mahasiswa Universitas Kuningan Jawa Barat. Penelitian ini menggunakan metode campuran yaitu pendekatan kuantitatif dan kualitatif. Hasil dari penelitian ini adalah varasi bahasa Kolokial yang ditemukan dalam  dalam media sosial Tiktok: Anomatope, Pronomina dan Kalimat.KATA KUNCI: sosiolinguistik; variasi bahasa; variasi bahasa kolikial; aplikasi tiktokTiktok Against Colloquial Language Variation among Indonesian Adolescents (Ethnolinguistic Study) ABSTRACT: Nowadays young people cannot be separated from technology and social media. One of the social media platforms that has a major influence on Indonesian teenagers is Tiktok which is currently very popular with young people because this is a place for them to express themselves and also a place to interact with others. There are variants of the existing language and a new language formed when using Tiktok. This linguistic diversity occurs due to a number of social and situational factors that make the language variation on the social network - Tiktok more and more diverse. This research aims to analyze the influence of TikTok on colloquial change in adolescents and their peers. The problem posed in this study is "How does TikTok affect colloquial change among adolescents?" and the study subjects were third-class students on SMA 1 Kejayan East Java and students in Kuningan University, West Java. This research uses mixed methods research, namely quantitative and qualitative approaches. The results of this research are the colloquial variations found on the social network TikTok including onomatopoeia, pronouns, and sentences.KEYWORDS: sociolinguistics, language variation, daily language variation (colicial), TikTok application

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

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