scholarly journals Influential Relationship of Hotel's Corporate Social Responsibility with Hotel Image and Customer Loyalty

2012 ◽  
Vol 12 (9) ◽  
pp. 459-467 ◽  
Author(s):  
Kyung-Hee Cho ◽  
Yang-Ho Yoo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Corporate Social ◽  
Relationship Of

scholarly journals The relationship of corporate social responsibility to customer loyalty - A study in Vietnam market

2021 ◽  
Vol 5 (1) ◽  
pp. first
Author(s):  
Nguyễn Văn Anh ◽  
Thảo Thị Phương Nguyễn
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Business Managers ◽  
New Perspective ◽  
Positive Outlook ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

In recent years, consumers are increasingly interested in corporate social responsibility activities for the community. Many companies have begun to focus on CSR activities as it can contribute to improving the company's image in customer's perception. In Vietnam, although there are also some studies about CSR, the quantity is limited and there are certain limitations. Therefore, this study aims to evaluate the relationship between CSR activities and customer loyalty through trust, customer company identify, and satisfaction. With the data being collected by survey questionnaires, the authors test the model and research hypotheses by using PLS-SEM techniques. The results show that CSR activities have a positive impact on customer loyalty through factors of trust, customer company identify, and customer satisfaction. This study helps business managers to develop effective policies and to have a new perspective on CSR activities as well as its values. In addition, the positive outlook of the customers on the business will bring many benefits, contributing to improving the brand value and reputation, enhancing competitive advantages towards sustainable development.

scholarly journals PENGARUH EFEKTIVITAS CORPORATE SOCIAL RESPONSIBILITY (CSR) PADA ASPEK ENVIRONMENAL SUSTAINABILITY TERHADAP REPUTASI PERUSAHAAN GRAND HYATT BALI (PT WYNCOR BALI)

Jurnal Signal ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Melinda Kurnia Sandy ◽  
Mila Chrismawati Paseleng ◽  
Richard G. Mayopu
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Environmental Sustainability ◽  
Population Based ◽  
The People ◽  
Company Reputation ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

ABSTRAKSalah satu keuntungan dari pelaksanaan Corporate Social Responsibility, reputasi perusahaan akan semakin baik sehingga loyalitas konsumen makin tinggi. Tujuan penelitian adalah untuk menguji pengaruh Corporate Social Responsibility (CSR) pada aspek environmental sustainability terhadap reputasi perusahaan Grand Hyatt Bali. Desain penelitian yang digunakan berdasarkan tujuan adalah penelitian eksplanatori dengan pendekatan kuantitatif. Dalam penelitian ini yang menjadi populasi adalah masyarakat yang ada di Desa Bualu, Kabupaten Badung. Jumlah penduduk Desa Bualu berdasarkan adalah 9521. Berdasarkan pendekatan dari sampel Krejcie dan Morgan diperoleh sampel sebanyak 274 responden. Hasil penelitian menganalisis tentang hubungan 3P (Planet, People dan Profit) terhadap reputasi perusahaan. Aspek planet dan people dari implementasi CSR di pantai Benoa memiliki pengaruh signifkan terhadap reputasi perusahaan Grand Hyatt Bali. Aspek profit pada environmental sustainability CSR pelaksanaan beach cleaning oleh Grand Hyatt Bali tidak memiliki hubungan signifikan terhadap reputasi perusahaan. Hal tersebut dikarenakan kegiatan yang dilaksanakan oleh perusahaan tidak secara langsung memberikan dampak keuntungan, namun murni karena tanggung jawab sosial.Kata Kunci: Corporate Social Responsibility (CSR), Environmental Sustainability, Reputasi Perusahaan. ABSTRACTOne of the advantages of implementing Corporate Social Responsibility, the company's reputation will be better so that customer loyalty is higher. The study aims to examine the effect of Corporate Social Responsibility (CSR) on environmental sustainability aspects of the Grand Hyatt Bali company's reputation. The research design that is used based on the objectives is explanatory research with a quantitative approach. In this research, the population is the people in Bualu Village, Badung Regency. The population-based on Bualu Village is 9521. Based on the approach of the Krejcie and Morgan sample, 274 respondents were obtained. The results of the study analyzed the relationship of 3P (Planet, People, and Profit) to the company's reputation. The planetary and people aspects of implementing CSR on the Benoa beach have a significant influence on the Grand Hyatt Bali company's reputation. The profit aspect of CSR environmental sustainability in implementing beach cleaning by Grand Hyatt Bali has no significant relationship to the company's reputation. That is because the activities carried out by the company do not directly provide a profit impact, but purely due to social responsibility.Keywords: Corporate Social Responsibility (CSR), Environmental Sustainability, Company Reputation

Corporate Social Responsibility and Government: The Role of Discretion for Engagement with Public Policy

2021 ◽  
pp. 1-29
Author(s):  
Jette Steen Knudsen ◽  
Jeremy Moon
Keyword(s):  
Public Policy ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Integrated Framework ◽  
The Law ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

We investigate the relationship of corporate social responsibility (CSR) (often assumed to reflect corporate voluntarism) and government (often assumed to reflect coercion). We distinguish two broad perspectives on the CSR and government relationship: the dichotomous (i.e., government and CSR are / should be independent of one another) and the related (i.e., government and CSR are / should be interconnected). Using typologies of CSR public policy and of CSR and the law, we present an integrated framework for corporate discretion for engagement with public policy for CSR. We make four related contributions. First, we explain the dichotomous and the related perspectives with reference to their various assumptions and analyses. Second, we demonstrate that public policy for CSR and corporate discretion coexist and interact. Specifically, we show, third, that public policy for CSR can inform and stimulate corporate discretion and, fourth, that corporations have discretion for CSR, particularly as to how corporations engage with such policy.

scholarly journals PERAN MODERASI PERCEIVED CORPORATE SOCIAL RESPONSIBILITY DALAM PENGARUH TRUST TERHADAP LOYALITAS DAN REPURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN MEREK AQUA DI SURABAYA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Christina Esti Susanti
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Customer Loyalty ◽  
Repurchase Intention ◽  
Marketing Managers ◽  
Corporate Social ◽  
Customer Trust ◽  
The Impact

In recent business competition, marketing managers try to satisfying consumers and building stable-long term relationship between company and consumer. The relationship needs consumer’s trust to company. That is why marketing managers are interested in knowing the impact of trust, loyalty and corporate social responsibility (CSR) toward customer retention (repurchase intention) in order to develop the long term profitability of the company. The long term relationship with consumers results in profitability and also impacts of survival and company development. In other word, trust influences toward loyalty and consumer retention. In the same moment, it is not surprising that academicians and practitioner effort to understand trust, customer loyalty, repurchase intention and CSR. This research examines firstly, influence of customer trust toward customer loyalty. Secondly, the research examines influence of customer loyalty toward repurchase intention. Thirdly, the research examines the role of perceived CSR as a moderating variable on the influence customer trust toward customer loyalty. The packaged-drinking water Aqua is taken as the research context because the Aqua company have donated 10 litter clean water in East Indonesia for each of one litter consumer buying. The result of the research shows that perceived CSR play a strong and positive role of influencing trust toward loyalty. Otherwise, trust influences strongly toward loyalty and loyalty influences strong enough toward repurchase intention. The result is expected to give managerial benefit for Aqua Company and also theoretical development in marketing related to the moderation role of perceived CSR in the influence of trust toward loyalty and repurchase intention.

Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail

2010 ◽  
Vol 1 (4) ◽  
pp. 1-9 ◽  
Author(s):  
Nicolae Al. Pop ◽  
Sebastian A. Vaduva ◽  
Dan Cristian Dabija ◽  
Ioan S. Fotea
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Empirical Study ◽  
Competitive Advantage ◽  
Customer Loyalty ◽  
Corporate Image ◽  
Marketing Concept ◽  
Corporate Social ◽  
The Revolution

To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify conventional corporate social responsibility principles of building customer loyalty as well as goodwill from stakeholders. The paper explores the competitive advantage and its various components in which companies make use of marketing instruments that influence CSR activities of retailers.

Corporate social responsibility and service innovation on customer loyalty

2015 ◽  
Vol 33 (6) ◽  
pp. 823-839 ◽  
Author(s):  
Ying-Pin Yeh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Service Innovation ◽  
Service Firms ◽  
Content Type ◽  
Wealth Management ◽  
Relationship Value ◽  
Corporate Social

Purpose – Customer loyalty is crucial for firms to generate positive returns. Creation of customer loyalty is a challenge for service firms because switching service firms can represent a risk. The purpose of this paper is to examine how wealth managers select and implement corporate social responsibility (CSR) and service innovation strategies to influence customer loyalty. Design/methodology/approach – A review of the related literature indicated that scant studies have determined the meanings and outcomes of CSR and service innovation. Therefore, the roles of CSR and innovation were examined in this study to evaluate how these factors affect customer loyalty in a wealth management context. The authors evaluated customer advocacy, relationship quality, and relationship value as mediating variables, and formulated six hypotheses. Data were collected using a questionnaire survey distributed to wealth management customers in Taiwan. All the hypotheses were verified using a structural equation model and data collected from the respondents. Findings – The results indicated that relationship quality and value are positively related to customer loyalty, and customer advocacy is positively related to both relationship quality and value. In addition, CSR and service innovation are positively related to customer advocacy. Research limitations/implications – This research was limited to collecting data related to specific service providers, and therefore consumers in other countries should be examined to test the robustness of the theoretical model. The results of analyses conducted on other industries and in other countries might differ. Practical implications – In the wealth management service context, CSR and service innovation capabilities contribute to customer advocacy, which can achieve superior relationship quality, relationship value, and customer loyalty. Originality/value – This paper contributes to investigations on the effect of CSR and service innovation on customer loyalty by adopting customer advocacy, relationship quality, and relationship value as mediators.

Donation-based crowdfunding as corporate social responsibility activities and financing

2018 ◽  
Vol 43 (2) ◽  
pp. 79-88 ◽  
Author(s):  
Arief Rijanto
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Synergistic Effects ◽  
Project Financing ◽  
Asian Countries ◽  
The One ◽  
In The Beginning ◽  
Corporate Social ◽  
Relationship Of ◽  
The Relationship

Both corporate social responsibility (CSR) activities and donation-based crowdfunding have potential synergistic effects to generate funds, but fundraisers face competition and challenges to achieve their donation target. For instance, on the one hand, CSR initiatives may create the opportunity to generate funds through crowdfunding. On the other hand, crowdfunding can be used to micro fund many social activities in line with a company’s CSR goals. This study explores the relationship among successful donation fundraisers in crowdfunding activities that have the potential to become CSR activities. Specifically, the study examines the relationship of the value and size of funds raised in the beginning (first day) of fundraising effort with its target funds by the fundraiser and type of activities. Data from crowdfunding activities in Southeast Asian countries are used to examine the funds raised through donations by comparing trends, cultures, and characteristics of fundraisers using donation-based crowdfunding. The results of the study show that the value of funds raised in the beginning (first day) has a significant positive correlation with small targeted funds. Art, culture, and product-based activities of crowdfunding show the potential to have synergistic effects with CSR activities, and they tend to be correlated with successful project financing in Southeast Asia.

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